Home Textile Exports: Upgrading The Added Value To Break Through

< p > the 115th Canton Fair has come to a close.

Despite the reappearance of the "double down" situation of visitor sales and turnover, there are still many bright spots to be commended.

In the face of pressure, < a href= "http://www.91se91.com/" target= "_blank" > textile > /a > a href= "http://www.91se91.com/" target= "_blank" > clothing < http://www.91se91.com/ > enterprises are trying hard to improve their internal strength and strive for breakout.

As the first exhibition in China, the Canton Fair is also growing with the times.

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< p > textile and clothing is the highlight of the three session of the 115th Canton Fair. Among them, the booth of home textile enterprises occupy half of the C area in the exhibition hall. The surging home textile area has shocked the reporters.

But who would have thought that, as China's traditional competitive industries, today's home textile enterprises are facing fierce competition.

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< p > < strong > increase the added value of the product < /strong > /p >

"P >" home textile is an industry with low added value.

In the past, export companies were mainly OEM, although the volume was relatively large, but profits were often not ideal.

The head of a medium-sized textile enterprise said frankly.

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< p > in fact, more and more enterprises are aware of this and begin to think about how to occupy a place in the international market in the future.

"After the financial crisis, China's home textile enterprises are getting worse and worse. With the increasing labor costs, China has no price advantage compared with Southeast Asian countries."

Shanghai downing Home Textile Technology Co., Ltd. foreign trade business manager Taiwan downing admitted, "for some large home textile enterprises, this is a good opportunity to seize.

The key to the future export of home textile products lies in the technological content, and enterprises should strengthen their own practice.

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< p > Shaoxing Jiayi textile < a href= "http://www.91se91.com/" target= "_blank" > dress < /a > Limited exhibition booth is not obvious at the Canton Fair, but there is an endless stream of buyers and sellers, and four staff members are busy and busy.

Ma Xiaofang is the head of the booth, and also the business manager of the company. In her view, home textile enterprises must create new products in order to break through the cracks in the international market.

"For example, towels, generally low priced towels may not be particular about fabric selection. For us, functional towels are the main products, such as antibacterial towels and anti ultraviolet towels, which are developed by the research team through unremitting efforts.

Of course, relatively speaking, the added value of products is high, and the price may be slightly higher. "

Ma Xiaofang told the International Business Daily: "according to our experience in the international market for many years, the enterprises that won the list solely by internal bidding are generally not far away, because the quality that the foreign buyers really like is the quality of the products, although the price is a consideration, but it is not a decisive factor."

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< p > when reporters asked Tai Tao Ning how Chinese enterprises could take the initiative to speak in the international arena, he said that the rapid development of China's home textile industry, home textile design is not only satisfied with the basic needs, some personalized home textile design products are popular in the market.

On the international market, it is these more representative products that are the capital negotiated with foreign buyers.

In view of the problem of whether the home textile enterprises can hold together in the export, Taiwan downing said that although it is very beneficial, it is more difficult, mainly because different enterprises are not the same in terms of cost, technology and channels, and pricing is difficult to reach agreement on the whole.

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P > < strong > lack of pricing power < /strong > /p >

< p > "as mentioned before, at present, the price advantage of domestic textile products in the international market has not been as good as before. A small number of enterprises, in order to attract orders, have no bottom line and low prices, so that most enterprises have lost the pricing power in the international market."

Taiwan downing told our reporter.

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< p > according to Taiwan Downing, many large domestic textile export enterprises now face greater challenges from the competition of manufacturers with relatively low quality and low technology content. Because of their relatively poor quality in research and development, production and raw materials, the price is low, so they will quote at lower prices in competition, which will lead some enterprises with better quality and higher value-added products to fail.

"In fact, in the international competition, the most important thing for home textile enterprises is to" serve the people with quality ". They only compete on the international market by means of low price and low cost. In addition to making the reputation of MadeinChina in the international market worse and worse, they also gradually pfer the initiative of pricing to foreign purchasers.

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< p > Hu Min, director of clothing department of China Textiles Import and export chamber, is also impressed.

She told the newspaper reporter: "in the international competition, enterprises need to improve their quality. Once the domestic enterprises compete in the export without bottom line, they will be at a disadvantage when they face the price of foreign manufacturers, which is a serious blow to the domestic textile industry whose value-added is relatively low."

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