Canton Fair: Export Pressure, Enterprises Have Brilliant Ideas

< p > in recent years, < a href= "http://www.91se91.com/" target= "_blank" > textile < /a > a href= "http://www.91se91.com/" target= "http://www.91se91.com/" > clothing > export enterprises are faced with many difficulties, such as rising labor costs, rising raw material prices, excessive homogenization products and so on.

However, the textile and garment enterprises attending the 115th Canton Fair have told the international business daily that since they have chosen to deal with the international market, they must prepare well for the challenge so that the products can meet the export demand to the maximum.

"Last year, the price of raw materials increased considerably, and this year is fine.

The pressure now comes mainly from rising labor costs. "

Yang Yuting, foreign trade manager of Zhejiang new great group limited and Zhejiang Mitutoyo Holding Group Co., Ltd. said: "the hardware cost is controllable, but the labor cost is difficult to control.

It is not uncommon to make computer production in the production of clothing, but not all steps can be done by computer. For example, the technology of sleeve is largely dependent on labor.

In addition, the technology of garment making is rapidly refurbished, and the employment cost of hi-tech talents is also rising. "

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Hu Min, director of the clothing department of the China Textiles Import and export chamber, also told reporters: "the rise in labor costs has indeed had a great impact on enterprises, which has defeated the confidence of clothing enterprises to continue to invest in the market." P

If the labor cost is high, the profits of enterprises will be reduced, and the allocation of funds allocated to different departments must also be adjusted, which is likely to directly affect product R & D and innovation.

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< p > however, exhibitors have learned to be calm in the face of pressure.

"If you lock your target, you must give it up."

Wang Xiwen a href= "http://www.91se91.com/" target= "http://www.91se91.com/" target= "_blank" > clothing /a > General Manager of Weaving Co., Ltd. told reporters that their products belong to the leisure clothing, mainly to the European market, the fixed foreign a href= "http:// www.91se91.com/" target= "_blank" > designer > "staff", the fabric also selected the European purchasers like cotton products, after special processing, comfortable and not easily deformed.

"Since we decided to go out, we should not be afraid of pressure and risk. Improving product quality and meeting export standards is the first step, and the second step is to integrate product styles and designs with international standards."

Wang Xiwen said.

In addition, in order to save money and start branding, the company has taken the strategy of specializing in two products, namely shirts and trousers.

"Independent research and development, enhance the competitiveness of the product itself is most important."

Jiangsu Guotai Yida Industrial Co., Ltd. Nanjing Representative Office Ma Yue said.

She firmly believes that in the face of changeable export markets and many competitors, it is no longer a long-term solution to blindly win the price cut. We must boldly create on the basis of rigorous market research, so that new products can attract customers' attention.

Pointing to a plain sweater on the booth, she said, "for example, this a href=" http://www.91se91.com/ "target=" _blank "> clothes < /a > all are made of organic cotton, typical green products. The French guests like it very much and sell well. Now buyers are very concerned about the environmental protection of products, so we naturally need to think about it in this area.

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