Chinese Enterprises Face Up To Order Pfer Of Shoes And Clothing Enterprises.

< p > "before you see yourself do not do the big" a href= "http://sjfzxm.com/news/index_s.asp" > order < /a > pferred to other enterprises there, it is very envious.

Now is not greedy, can be very calm.

As we turn out big orders without profit, we have gained more small orders with high profits.

At the current CFF exhibition, Huang Weisheng, general manager of Weifang Qian Hui a href= "http://sjfzxm.com/news/index_s.asp" > textile < /a > Clothing Co., Ltd., on seeing reporters, began to talk about the pformation of enterprises in recent years.

Huang Weisheng even lamented that Qian Hui had gone through a painful pition period, and now it is time to harvest the pformation results.

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< p > although many CFF companies have told reporters that 2013 is the most difficult year for Japan to export, it is harder than the outbreak of the financial crisis.

But Huang Weisheng said they did not feel stressed.

Last year, although the number of exports decreased, the export volume increased, mainly due to the increased capacity of Qian Hui to operate high value-added orders after the pformation.

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< p > < strong > jump out of price war pack circle < /strong > /p >

< p > although China's domestic processing cost has risen a lot, many export enterprises still do not get out of the mire of "price war".

"Now the price of many export commodities is determined by the retail market.

Japan's a href= "http://sjfzxm.com/news/index_s.asp" > clothing > /a > retail market has been in a doldrums for many years, and the price of mainland goods is very low.

The export pricing power of mainland goods is in the hands of retailers, and enterprises exporting such products are basically in a small profit state.

Huang Weisheng told reporters: "we export goods priced by us, buyers and retailers on the basis of our export prices to increase the price.

So we jumped out of the "price war" encirclement, from the original passive market followed, and now lead the market.

This requires enterprises to have strong product development capabilities and constantly introduce new things that can win market recognition. "

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< p > Huang Weisheng said that product development is easy and difficult.

Qian Hui invested heavily in developing new products every year, pushing 20 to 30 new products every year, but generally accepted by the market only 1~2.

But the 1~2 is good enough to bring good profits to the enterprise, and it will continue to be recognized by the market for several years.

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< p > to sacrifice and develop continuously. This is Huang Weisheng's other integration.

Huang Weisheng said, it is difficult to develop difficult things.

Because of difficulties, development is valuable.

Product development is compared with strength, and at the same time, it is more tenacity than enterprise.

According to Huang Weisheng, Qian Hui has developed R & D and other functional fibers for 4 years.

The guests are very interested in this new product at this exhibition.

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"P", deputy general manager of Che Heng Hui, Yantai Heng Hui Trading Co., Ltd. is puzzled by the fact that Chinese enterprises are not afraid of wasting resources to make orders with low profit or no profit.

He said that what Heng Hui should do now is to cultivate new competitive power under the existing conditions as far as possible: comprehensive trade service capabilities and more refined production management capabilities, and receive orders with smaller, shorter delivery times and more troublesome orders.

Che Jiyue is still optimistic about this road.

He believes that Japanese orders have high quality requirements.

As the threshold of clothing industry is too low, enterprises are constantly entering.

But for some difficult orders, many companies can't do it.

Many of these orders are now back to Heng Hui.

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< p > < strong > do not impulsively do "China plus one" < /strong > < /p >.

< p > because of the rapid rise of processing costs in China, many textile and garment enterprises now pfer their production bases to lower processing costs.

In recent years, textile and garment production base has shifted to Southeast Asia.

While foreign invested enterprises in China set up production bases in China, they also set up production bases in Southeast Asia, namely the implementation of the so-called "China plus one" strategy.

Over the past two years, many Chinese enterprises have begun to invest in Southeast Asia in order to avoid the pressure of rising costs.

But Huang Weisheng said: "we do not implement the strategy of" China plus one ".

The strategy of "China plus one" is plainly a retreat strategy, not an initiative strategy.

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< p > Huang Weisheng believes that some of the capacity of the textile and garment industry will be pferred from China, but this does not mean that the textile and garment industry is a sunset industry.

Textile and garment industry has been pferred from Japan and South Korea, but now many people in Japan and Korea are engaged in textile and garment industry. Japanese and Korean enterprises are mainly engaged in high-end and small batch products.

Japanese and Korean enterprises today are the future of Chinese enterprises.

Chinese enterprises should take the road of development of Japanese and Korean enterprises.

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< p > according to Huang Weisheng, Qian Hui did not make hundreds or thousands of small orders before, but now it attaches great importance to small orders, because small orders are difficult to operate, but the enterprises that have the ability to operate will have better profits.

"Many enterprises see big orders on the two sides of the light, in fact, some big orders now, basically no profit, Whitewater costs valuable manpower.

Now workers are so valuable. If they are mainland goods, they can not earn a few bucks for a garment, so it is a pity to use them.

Now we should use workers as human resources. "

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< p > Huang Weisheng does not advocate adopting the strategy of "China plus one", which is regarded as a trend of retreat.

Some countries in Southeast Asia, such as Bangladesh, are far away from China, with various facilities and poor supporting capacity.

Chinese enterprises are going to invest in Bangladesh to find low cost processing. It is better to dig potential in China, speed up the upgrading of equipment by improving the quality of management, and find trade breakthroughs.

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Jin Xin, deputy general manager of Shanghai Ya Yun Textile Technology Co., Ltd., is also confident of the prospect of textile and clothing trade.

Jin Xin said that although the situation of textile trade with Japan is not good, Ya Yun is still full of confidence.

"As Ya Yun sees, even in Japan, there are still hundreds of years old enterprises doing textile trade.

The practice of Japanese enterprises is worth learning from Chinese enterprises. They rely on the continuous development of new products, small batch and rapid reflection to meet customer's personality requirements.

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< p > at the same time, now Ya Yun has established a small order mode of operation, fabric can be 300 meters start.

Jin Xin believes that to make small orders, it is necessary to have strong development capability to support, and to have a good vision, we must focus on the market, otherwise it will cause a lot of inventory.

"After coming to Japan to attend CFF exhibitions and visit customers, not only marketers will come, but also product developers will come.

To understand customer needs and develop products accurately is a prerequisite for enterprises to make small orders. "

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