Supplier Promotion And Chain Promotion

　　 (I): suppliers Promotion

The cost that the supplier pays to the chain is often directly related to the sales promotion of their products. Then, the method of paying the fees will give the supplier a certain lead in promoting their own products, especially when the chain store's promotion plan and activity plan are not yet meticulous and well trained.

Usually the supplier wishes to expand. Promotion method Yes:

1, special sales assistance to supply (with return conditions).

2, commercial advertising in concentrated areas.

3, advertising costs and priorities should be explicitly advertised for brand promotion. Commodity display Aid funds and store brands display advertising costs.

4, advertising materials for sale shops (photos and illustrations of original paintings).

5, large sale price of planned sales.

　　 (two): promotion of chain stores

Chain stores have various forms of sales promotion, because they are often implemented at the sales site, which is directly targeted to stimulate on-site purchase, which is commonly used by chain stores to promote sales. At present, the most common ones are:

(1) prize sales. The more you buy, the greater the chance of winning.

(2) buy one get one. Gifts are the same products, or products, but are not related to other commodities, but the value of gifts is generally lower than that of the purchase.

(3) sales discount. The more you buy, the less expensive it is to stimulate large purchases.

(4) let profits sell. The main purpose is to make profits for backward or outdated commodities or factory direct selling products, and pay attention to the coordinated actions of all branches, so as to keep prices consistent so as not to pull each other down.

(5) return the loan. Choose a lucky customer on a daily or holiday basis, or choose a day every quarter as a lucky day to return the purchase money and stimulate customers' desire to buy.

(6) issuing concession cards. Mainly for customers who purchase a certain amount of money, they can enjoy a certain price discount for their card shopping. Discount cards are equally effective in chain stores.

(7) display at the scene. For new products, set up a special counter in the store to display its functions, introduce methods of use, and stimulate consumers' interest in new products.

(8) free taste or trial. For new packaged and flavored foods, customers can enjoy it free of charge, while other new products are free to trial, so as to encourage customers to use new products, and then generate desire to buy, such as many chain stores beauty counters, perfume counters and so on for free trial.

(9) replace the old one with the old one. The chain stores must be combined with the manufacturers to complete the trade, which is to replace some goods sold in a shop. The larger the difference is, the customer can make up some of the price.

(10) trade stamp. They are printed by chain stores, donated to customers at the time of sale, and customers can receive a certain amount of cash or real objects from any branch when they print a certain amount of stamp.

(11) special packaging is actually a sales discount method, that is, the package is marked free of goods, such as 10 colored pens, 5 free. However, in order to ensure the image of "good quality and high quality", businesses should use this method cautiously.