High End Retail Sales, Attracting Customers, Falling Too High Is Not An Embarrassment.

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< p > < strong > high-end department stores have a declining capacity to absorb customers. Some stores are closing down. < /strong > < /p >

< p > a few days ago, there was news that the Panyu friendship "a href=" http://www.91se91.com/ "> shopping mall < /a > was closed for nearly 30 years due to the fact that the property management company had to re lease the property.

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< p > < strong > department store 10 thousand square meters to give up aquarium < /strong > /p >

Although the friendship between Guangzhou and Guangzhou has not yet been withdrawn from the shops, the square has decided that after the expiration of the Guangzhou friendship lease in 2015, the business space of the department store will be reduced to 20 thousand square meters, and 10 thousand square meters of area will be used to build the aquarium.

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< p > in the face of the retail sale plan of the good Plaza, Guangzhou friendship said that it will continue to operate in the good Plaza and will not withdraw.

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< p > Guangzhou friendship shop is opening in January 2005.

According to the insiders, the business situation is fairly good in the Guangzhou friendship system. < a href= "http://www.91se91.com/" > Sales < /a > second only to the head office.

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< p > reporter found that at present, all shopping centers are reducing the retail area and increasing the experience format.

The reason is that the absorption capacity of pure retail is declining. On the one hand, it is intensified by intra industry competition and online shopping impact. On the other hand, it is also closely related to China's economic environment and the influence of national frugality.

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< p > < strong > Guangdong 12 hundred strong < /strong > < /p >.

< p > < strong > Guangzhou friendship has the largest drop in revenue, < /strong > < /p >

< p > a few days ago, the China Chain Association released the top 100 chain enterprises in 2013.

Statistics show that in 2013, the sales volume of the top 100 enterprises reached 2 trillion and 40 billion yuan, an increase of 9.9% over the same period last year, down 0.9 percentage points from 2012.

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< p > and in this round of retail sales performance, the performance of Guangzhou friendship has attracted a lot of attention because of its large decline.

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< p > this year's quarterly report shows that Guangzhou friendship's profit margin has dropped by two, and both have reached the figure of two figures.

Revenue in the first quarter was 920 million yuan, down 20.33% compared to the same period last year, achieving net profit of 75 million yuan, down 25.2% compared to the same period last year.

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< p > the negative growth of Guangzhou friendship has lasted for one year since the double decline of revenue and net profit in the first quarter of last year, and the rate of decline continued to enlarge.

Data show that Guangzhou friendship in 2013 achieved operating income of 4 billion 92 million yuan, down 8.26% compared to the same period last year, net profit attributable to 309 million yuan, down 19.06% compared to the same period last year.

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< p > in the 12 top 100 companies based in Guangdong, Guangzhou friendship last year dropped by 8.26%, the biggest drop.

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< p > < strong > analysis: < /strong > < /p >.

< p > < strong > high is not low but not positioning is embarrassed < /strong > < /p >

< p > for the decline of revenues and profits, the analysis of GF Securities pointed out that the main business status of the company in the high-end a href= "http://www.91se91.com/" > department store < /a > was the most obvious impact during the "three public" consumption controlled period.

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< p > Guangzhou friendship 2013 annual report also explained that in 2013, the overall consumption environment was weak and the competition diversion increased. The government's strict control of the "three public" consumption had a greater impact, and the main store decoration and other reasons led to a decline in revenue.

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< p > recent analysis of CICC believes that Guangzhou friendship performance is lower than expected, which stems from the weakness of middle and high-end consumption, intensified regional competition, and the sharp rise in cost rate dragged down the company's performance.

CICC pointed out that the cost rate has risen sharply and the performance improvement has been brought about by the increase in gross margin.

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< p > apart from the influence of external environment, the decline of friendship performance has its own reasons. The industry insiders who do not want to be named are analyzed to reporters. In Guangzhou, Guangzhou friendship is the representative of high-end department stores. But with the rise of Libo and Tai Koo Hui, the high end of Guangzhou friendship brand has been weakened and surpassed, and has no advantage in the high-end field.

Compared with the high-end and the Tianhe City, Guangzhou's friendship is facing an awkward situation, and the market space is narrowed.

On the other hand, Guangzhou friendship has always adhered to the advantages of high-end positioning and conservative thinking, and missed the best time to explore the direction of rapid development and specialization.

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"P", "even in recent years, which has been favored by the market, the Guangzhou friendship has not started until the end of last year."

The source pointed out.

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< p > < strong > forecast: this year's performance pressure is still bigger than /strong > < /p >.

< p > CICC analysis pointed out that the pition period of Guangzhou friendship has been difficult to improve in the short term.

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< p > according to the analysis, in 2014, the company's revenues and profits still face great pressure.

Economic growth slowed down, "frugal wind" and other high-end high-end consumption is still weak, while regional and industrial competition also makes the company's business environment difficult to improve in the short term. Whether it can improve or not depends largely on the macro economy and the stabilization and recovery of consumer confidence.

In the medium and long term, we should pay attention to the cultivation of new stores and the cost control.

It is expected that the company's performance in 2014 will be under great pressure.

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< p > GF Securities also points out that the consumption growth rate in Guangzhou and Shenzhen has been lower than the national average level in the light of the external economic slowdown. At the same time, in recent years, the commercial property supply in Guangzhou has been more intense, and it also has a diversion effect on the company's customers. With the influence of "three public" consumption control, it is expected that this year there will still be greater business pressure. But in 2014, the company will stabilize the business situation with the core of "consolidation, upgrading, innovation and breakthrough". At the same time, it will increase the layout of the mobile terminal, and rely on the new format of "friendship network Tesco" and "friendship ole" set up by the company, and actively explore the O2O full channel development mode such as mobile payment.

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< p > reporters also observed that since the beginning of this year, Guangzhou friendship has been reducing the impact of big promotions on profit reduction. So far this year, there has been no promotion of less than 50 percent off.

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< p > on the other hand, Guangzhou friendship put forward the strategy of "service year" this year. The eastern city store launched the first free WIFI, the payment of the cabinet and other convenient services to enhance the shopping experience.

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