Learn To Display And Your Store Will Get Full Marks.

"Now there are many domestic textile enterprises, the phenomenon of homogenization is actually quite serious. How to better establish their own characteristics to distinguish themselves from competitors, attract users with their distinct personality, and inject life style into the core value of the brand is also very important." This is a speech by Yang Zhaohua, President of China Textile Association, in an interview with the media.

Nowadays, when the homogeneity of home textile products is serious, when more enterprises shift their focus to brand building, entrepreneurs who go abroad can get more inspiration from the other side -- pay attention to commodity display.

Different modes of display will be different for different markets and different target groups. For consumers, some value the price, others value the function; for agents at all levels, the function is the most powerful guarantee for the actual sale.

In the high-end retail market where luxury goods are the main business, household textiles occupy relatively few windows. The reason is that household textiles usually occupy a large area, and the profits of cosmetics and jewellery are very weak. Therefore, they are generally left behind in relatively remote floors and lots, mainly relying on counters and shelves.

Intermediate retail sales are similar; relatively speaking, Direct store It gives the home textile full display space, the display of window and merchandise can be enjoyed, but the commercial area is weaker than the traditional department store and the new shopping center. Wholesale market is usually just for the dealer to get the goods. The finished product display seems to be less important. Now it seems quite the contrary. Persuading agencies at all levels to wholesale the physical mode also needs to use the display to solve doubts. Therefore, the promotion and marketing of terminals should start from the source of wholesale and run through it. Many manufacturers and distributors share the same opinion on this view.

　　 Wholesaler The scale of display can be magnified, and enterprises are willing to make efforts to interpret the overall way of life. In this sense, wholesalers are more interested in trade promotion and image creation with trade show models.

In the real retail sector, the display space is particularly limited in the land of small businesses. The embellishment of the mall can only display your brand, choose the best things in your exhibition area, or take turns to display the same products. In supermarkets, only shelves and conspicuous prices were visible. Everything else was omitted.

The above is in the product sales, enterprises and Distributor The real problems that we often encounter are not only good location but also full display of products. How to promote sales and get the recognition of consumers, terminal display is an important part that can not be ignored. This is also a feeling that dealers are always hard to choose.

The reason for this is that the display of China's home textile stores is still in its infancy. Apart from the strong awareness of domestic brands such as Roy and fuanna, most enterprises are still watching and wandering.