Basic Principles Of Combination Of Format And Commodity Structure

Promotion is now the usual competitive trick of Shang Chao, but sometimes there are no plans, promotions, no analysis or follow up in the promotion of < a href= "http://www.91se91.com/news/index_c.asp" > promotion "P", and no summary review is made after the promotion. Blind promotion leads to the high and low sales of the stores and even the loss of the existing price image and the loss of the profits. Therefore, how to choose the promotional products and how to distribute the commodities of different categories should be reasonably distributed. According to the arrangement, the following is the premise to improve the sales of promotional products: < /p >

< p > 1.. < < a > href= > http://www.91se91.com/news/index_c.asp > > /a > > the width and depth of selection of promotional commodities > /p >

< p > store: the width of merchandise is more important than the depth, which requires the abundance and variety of goods.

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< p > width analysis: take care of different needs of different consumer groups, such as: group buying / personal / male / female / eating / using / playing.

Attract customers to complete one-stop shopping.

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< p > depth analysis: commodities of different departments and key categories: a href= "http://www.91se91.com/news/index_c.asp" > deep sales promotion < /a >, such as: moon cake category / foreign liquor / shampoo, community store and so on: merchandise depth ratio width is important, requiring medium and small categories, similar commodities are selective to attract target customers' livelihood needs.

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< p > depth analysis: focusing on the depth of certain promotional items (food or fresh products), < /p >

< p > 2. depth planning of promotional commodities; strategic commodities structure and local consumption habits to plan category and single product depth strategy; take seasonal products as the criterion, ensure the width of commodities and adjust the depth; based on the competitive survey of regional business circles, establish a comparative price band as the core and promote sales.

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The role of attracting passengers is to make a shocking price, but strictly control the number of commodities, such as eggs, rice, meat, paper products, beverages, household appliances, home textiles, and sales of goods: seasonal goods / famous brand high turnover rate, which plays a role of supplemental gross profit, mainly for promotional price, but also for low price, low price, low volume, and fast turnover of inventory, such as: representative commodities (oil, wine, drinking water, underwear, household appliances); effective commodities: attractive personalized goods / related goods / new products with good quality and general price sensitivity, which can cause impulse buying and make super low price, but the gross profit is flat with the normal price. < p > 3.. Super low price / quality / daily necessities.

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< p > related links: < /p >

< p > 1. ABC goods accounted for < /p >.

< p > A B commodity 30-40% < /p >

< p > seasonal commodities 20%-30% < /p >

< p > commodity on time 20% < /p >

< p > 2., the proportion of functional role goods is less than /p.

< p > Image Merchandising (explosive price) accounted for 10% - 30% < /p >

< p > sales volume of goods (mainly for promotional price can also be super low) accounted for 40% - 60% < /p >

< p > efficiency commodity (super low price) accounted for 30% < /p >

< p > 3. price structure < /p >

< p > shocking price commodity promotion price is below normal selling price 30-50% gross margin or minus gross margin < /p >

< p > super low price merchandise promotion price lower than normal price 15-25% gross margin 2-3% < /p >

< p > promotional price goods the promotional price is below the normal price of 10% gross profit rate at the usual level < /p >.