Misunderstanding Of Sales Promotion To Help Entrepreneurs Make Investment Decisions

< p > < < a href= > http://www.91se91.com/news/index_c.asp > Terminal promotions > /a > activities are everywhere today. Promotions have become a "conventional weapon" for businesses to improve sales. Whether it is an enterprise or a hypermarket, one of the tasks that must be done is to design, arrange and evaluate promotional activities. However, with the increasing competition of terminal, when promotion has become a normal form, promotion is often easy to become a mere formality. Especially for the designers of some promotional schemes, sales promotion has increasingly become a means of self publicity and innovation. Some enterprises unilaterally pursue the differences in the form of promotion, even at the expense of the fundamental starting point of the promotion. This kind of "promotion for sales promotion" results in the loss of money and activities. < /p >
< p > for the big a href= "http://www.91se91.com/news/index_c.asp" > store < /a >, there are countless sales promotions and < a href= "http://www.91se91.com/news/index_c.asp" special activities "/a" every day in the store. Therefore, it is necessary to do well in the evaluation and tracking of every promotion and special event. The successful experience and failure lessons can be a valuable asset for the hypermarket. Therefore, when developing sales promotion activities, enterprises must attach importance to tracking analysis and evaluation of promotional activities. On the one hand, problems arising from the activities can be corrected in time, and on the other hand, a good image of professional operation can be left to the hypermarket. All these will lay a good foundation for the cooperation between the latter and the hypermarket. < /p >
< p > some enterprises will conclude and analyze the experience and lessons of activities after the end of the promotional activities. As far as possible, the effect of the activity will be linked to the support provided by the hypermarket. After all, in the summing up report on promotional activities, it is more likely to win more preferential policies for the cooperation between enterprises and hypermarkets. After all, this kind of living negotiation material is easier to stir up hypermarkets and impress purchases. < /p >
< p > for example, an enterprise intends to make a medium sized hairstyle show in a store. At the beginning of the campaign, no attention was paid to the store. To cope with it, stores offer a more partial venue. I didn't expect that the hairdressing show of the company was praised by customers at the very beginning. During the activity, the popularity of stores also increased significantly. Therefore, the store purchase actively finds the business representative of the enterprise, and puts forward the requirement of increasing the number of activities and adjusting the activity time. < /p >
< p > sales data of enterprise operators during the upcoming activities, and put forward the requirements of changing the existing venues. After considering the actual effect of the activity and considering the trend of the flow of people, the store finally made a compromise. It not only provides the best location for the enterprise, but also sells the entrance to the store. It also agreed to extend the schedule of the event. The hairstyle show received a good reputation in the store and won a good reputation for the store. < /p >
< p > the so-called "no tracking", no record; no record, no analysis; without analysis, there is no opportunity for improvement. Promotional activities are not simply implementing the company's sales promotion instructions (this activity I have done), but to fall into practice (to really effect the results), so timely follow-up and feedback are needed (supply, display, prices, gifts, promoters, etc.) all these need to be followed up constantly, so as to ensure that we seize the opportunity to cooperate with the store and win good promotional results during the activities. < /p >