Fujian Jinjiang Sports Shoes And Apparel Industry Price Clearance Shop Clearance Inventory

< p > recently, reporters in Jinjiang, Fujian, the largest sports footwear industry cluster in China, saw almost all the sports shoes and clothing brand stores doing a lot of discount promotions, and many new products in the season were also marked with discount labels.

This phenomenon means that the footwear industry in Jinjiang is still under the pressure of high inventory.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > Jinjiang < /a > concentrated on the top ten sports shoes and clothing brands of Anta, 361 degrees, XTEP, PEAK and Jordan.

Before and after the 2008 Olympic Games in Beijing, the industry expanded rapidly, and the stores opened up rapidly. Industrial inventories also ushered in a rapid growth.

However, with the changes in the economic situation and consumer preferences, the demand for sports shoes and clothing has not kept pace with the increase in production speed.

Under the influence of multiple factors, sports shoes and clothing enterprises begin to shoulder huge inventory pressure.

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< p > annual report statistics show that in 2013, "Jinjiang Department" listed companies in Hong Kong, < a href= "http://sjfzxm.com/news/index_z.asp" > Anta < /a > PEAK, 361 degrees and XTEP respectively had 689 million yuan, 366 million yuan, 409 million yuan and 537 million yuan of stock.

The drop in efficiency brought by high inventories forced companies to shut down poorly profitable stores. By the end of 2013, Anta sports had closed 318 stores, PEAK sports domestic retail outlets had been reduced by 471 year-round, and 361 degrees adult clothing retail outlets closed 783.

At the same time, enterprises are also opening up e-commerce channels, a large discount processing and other means of rapid shipment, as far as possible to reduce inventory pressure.

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< p > industry experts believe that enterprises can solve the problem of excess inventory through discount sales promotion and closing down the benefit stores.

But on the other hand, competing prices will significantly squeeze the profit margins of small and medium-sized brands, and industry competition will further intensify.

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< p > related links: < a href= "http://sjfzxm.com/news/index_f.asp > > Huizhou women shoes < /a > encountering profit bottleneck. Enterprises need to pform" /p ".

< p > Huizhou is an important production base for women's shoes.

Zou Qingyan, chairman of the Far East Group, said that Huizhou women's shoes suffered a very small profit after the financial tsunami in 2008.

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< p > "women's shoes and sports shoes are different, and the demand for styles is even higher.

In style design, we need to constantly develop better ideas.

Zou Qingyan introduced that women's shoes in Huizhou depend on style and style, and profits will be considerable if there are no breakthroughs.

"Good style profit can reach 40%, now that thing has passed."

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< p > "in fact, everyone is discussing the pformation of enterprises.

Huizhou women's shoes before the OEM processing, in terms of creative brands than Fujian and Wenzhou.

Zou Qingyan said that women's shoes in Huizhou began to brand pformation, while exploring the pformation of the supply chain.

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< p > on e-commerce, Zou Qingyan, a traditional business operator, believes that the electricity supplier is a tool for traditional enterprises, and every enterprise should have such a device.

The electricity supplier is the brand dissemination channel and the sales channel.

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