Interpretation Of Politicians' "Fashion Talent" Model

With the development of economy and society, politics and fashion seem to become more "congenial". In politics and on the show, there are few leaders, but many followers. This is especially true in the context of communication in modern society. In a certain cultural environment and political situation, the correct choice of fashion can win great political capital for politicians.

There is a saying in China that "people rely on their clothes and horses rely on their saddles." There is also a saying in the West that "you wear clothes You are what you wear. ". Moreover, in the turbulent political arena, politicians have used Clothes & Accessories To convey the signals of wealth, power, ideals, appeals and so on. Egyptian pharaoh's cobra headdress symbolizes power, and Louis XIV's red background shoes It shows the noble status. In the Forbidden City of China, the dress system has always been an important part of the etiquette system. Style, texture, pattern, color, etc. are all representatives of identity and status.

For a long time in the past, it was taboo to talk about politicians' dress, because in people's subconscious, it seemed to be a means of playing politics. The politicians participating in the election hope that they will participate in a serious and serious competition, and the public should believe that their power is properly obtained.

However, with the development of economy and society, fashion and politics seem to be more "congenial". In politics and on the show, there are few leaders, but many followers. This is especially true in the context of communication in modern society. Facts have proved that under certain cultural environment and political situation, the correct fashion choice can win great political capital for politicians.

For female politicians, the relationship between fashion and politics is particularly close. Almost all female leaders around the world are using their unique fashion language to convey ideas. The trend of "power dressing", which rose in the 1980s, is an excellent case. John Morrow, known as the first wardrobe engineer in the United States at that time, said in his book "Wearing Success" that wearing clothes that conform to authority and have professional characteristics is a necessary condition for achieving career. He found that the more women dressed like men in the workplace, the easier they were to get promoted. Mrs. Thatcher, the former British Prime Minister, is a typical representative of authoritative dress. Her fluffy and towering hair style, large lapels, and thick shoulder padded suit coat have established her famous "Iron Lady" image in the history books.

However, with the improvement of modern women's education and social status, their self-confidence and courage are also growing, and the dress styles of female politicians are becoming more diversified. The most important thing is that they don't have to dress like men. Brambira Vittoria Michel, the Minister of Tourism of Italy, Quentin Bryce, the first female governor of Australia who just left office, Tymoshenko, the former Prime Minister of Ukraine, and Dati, the former Minister of Justice of France, are often featured in fashion magazines with distinctive and beautiful fashion styles. In Asia, former Philippine President Gloria Arroyo especially loved the bright red Chinese cheongsam at the APEC meeting and the banquet at the Presidential Palace. Among many leaders and dignitaries, her petite and beautiful image was particularly exquisite and moving. The above fashion choices have given women politicians a lot of credit. The "hair tied" and ankle length "pleated skirt" fixed by South Korean President Park Geun hye with hair clips have already become her symbols, and this "battle suit" has made her take the lead from the momentum.

However, in the United States and Britain, political dress is always conservative and formal. However, in the era of globalization, new customs around the world are also slowly influencing the fashion culture of Britain, America and other countries. Jemeny Greer, a feminist activist, described former Secretary of State Condoleezza Rice as "the most skillful power dresser". Rice especially likes black, avant-garde and neat tailoring, so that her image of being aloof and cold as ice is becoming more and more prominent. However, during an inspection of a US military base in 2005, she appeared in a stunning military style black dress and knee boots, overturning the stereotype of the past. She was very feminine and energetic, which boosted morale.

Interestingly, sometimes in specific cultures and situations, "poor dress taste" has won some female politicians support. When German Chancellor Merkel first entered the political arena, German critics criticized her "poor boy head" and untimely clothing A lot of negative words are collocated. However, over time, Merkel's conservative and unchanging dress style, which "has no fashion interest to speak of", echoed her rigorous and stable political style, which is exactly what the German political world needs and vigorously advocates. More importantly, Merkel's fashion choice is faithful to her political image - a rational, traditional and calm leader who is not confused by external trends. At present, she is not only the German Prime Minister, but also the first person on Forbes magazine's list of the world's most powerful women.

Open the wardrobe of women in politics, as if there are always endless topics. But that doesn't mean that male politicians' clothes are boring. Today, "power dress" is not limited to describing women. Smart male politicians also pay attention to using fashion elements to serve their political work.

Putin's personal image, which appeared in wrestling black belt suit, motorcycle suit, sea fishing expert suit and other costumes, was once a hot topic of public opinion. There are also many jokes in the public. Putin's topless body is also helpful in shaping his "tough guy" image. Therefore, it is not surprising that Al Gore, the former Vice President of the United States, employed Naomi Wolf, a feminist, as his fashion consultant at a high monthly salary of 15000 dollars when he ran for president again in 2000.

In recent years, President Obama of the United States Dress up It is becoming a news hotspot comparable to war, tax and other countries. In January 2009, on the first day when Obama took office in the White House, he only wore a shirt without a suit, which triggered a great controversy in the US media. Some people pointed out that this marked that the old-fashioned formal style of George W. Bush was being replaced by the new trend of ordinary people's leisure. However, Andrew Card, the former head of the White House, objected to this new trend. He believed that "out of respect, the White House should have its own unique dress standards, because the Oval Office represents the Constitution, the American Dream, and even democracy itself". Sure enough, later Obama was satirized for wearing too casual old style jeans at the kick-off of a baseball game, and was nicknamed "wearing mom's jeans" by the media. In addition, Vogue Bazaar magazine also published every single item on his body when he attended the visit activities, among which thousands of dollars of suits were protested by taxpayers. It seems that it is not easy for politicians to strike a balance between luxury and simplicity. But at the scene of natural and man-made disasters, simple civilian clothes can't be wrong. Clinton often rolled up his sleeves to visit the disaster areas. This image makes us feel that the President fully understands and is personally experiencing the suffering of the people.

Although it is widely believed that, fashion The influence of choice on female politicians is higher than that on male politicians. However, the Washington Post once published a survey of George Washington University. The research results show that media reports on politicians' dress have the same impact on male and female politicians. Especially when the reports are negative, the damage to the image of both sexes in politics is equal.