Alibaba Finally Reached A High German Agreement

< p > World < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank" > shoes "< hat > net" Xiaobian for everyone to introduce is Alibaba finally "eat" Gao de: reached a definite purchase agreement.

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Yesterday, P formally announced a definitive takeover agreement with Alibaba to acquire the remaining 72% of the shares of the High German company.

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< p > < strong > acquisition finally finalized the valuation of 1 billion 500 million US dollars < /strong > /p >

< p > May 10, 2013, Alibaba Group invested about 28% of its strategic investment in Germany with us $294 million.

At the same time, Cai Chongxin, executive vice chairman of Alibaba's board of directors and Wu Yongming, President of Alibaba's wireless business division, served as director of Gao De company.

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< p > Ali is not satisfied with holding 28% of the shares.

In February 10th of this year, Alibaba group said it had proposed a takeover proposal to Gould holdings to acquire the remaining 72% of the High German company's shares with 1 billion 100 million US dollars in cash.

Gould said at the time that the board of directors had received the offer and plans to set up an independent committee to evaluate the proposal.

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"P" today, the two sides formally reached a takeover agreement.

According to the terms of the agreement, when the acquisition is completed, the shareholders will receive $5.25 per share or 21 US dollar depositary shares ("ADS").

The purchase price was 27% higher than that of February 7, 2014 (i.e., the last trading day before February 10, 2014 when the company announced that it had received the Alibaba privatization proposal). The price of the High German stock closed at ADS $16.54 per share was 27%, which was 38.5% and 39.8% higher than the weighted average price of the company's 30 and 60 trading days respectively.

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< p > paction is now expected to be completed in the third quarter of 2014, valuing the value of equity on the basis of fully convertible and diluted shares is about $1 billion 500 million.

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< p > < strong > Ali acquisition of Gao de for O2O overweight < /strong > /p >

< p > this < a href= "http://www.91se91.com/news/index_s.asp" > acquisition of < /a > is not surprising.

For Alibaba, the acquisition of the High German map will increase its weight for developing O2O.

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< p > Alibaba has invested a lot in local life services, such as the United States network and Ding Ding network.

Alibaba's strategy this year is ALL IN mobile business. Taobao mobile is positioned at the entrance of mobile commerce.

In this concept, accurate and effective maps are indispensable.

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< p > map is the strategic product of large Internet Co.

Google (micro-blog) has Google map. Apple has developed maps products to get rid of Google map.

At home, Tencent maps and Baidu maps have formed a certain scale.

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< p > but before Ali invested in Gao De, there was no map product that could compete with competitors.

Although Ali invested in Ding Ding net, the important asset of Danting net is Ding Ding coupons. The Tintin map did not enlarge. In October 2012, Taobao local life had launched "map search". Users could search for concessions and merchants through maps, but failed to form influence.

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< p > in the map products, Gao de has the qualification of class a navigation electronic map surveying and mapping and the qualification of class a aerial photogrammetry, and has the best underlying map data, which is the best choice for Ali.

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< p > Internet commentator Hong Bo (micro-blog) believes that after the acquisition of Gao de by Alibaba group, it can increase the O2O of Alibaba.

"Apart from the already successful e-commerce business that has reached its peak, Alibaba has left little room for investors to imagine.

The growth of WeChat payment and WeChat O2O is very fast, which will further make investors see the future of Alibaba.

Therefore, Alibaba needs more imaginative business, and O2O is an important area.

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P > strong > GAO de Gao's pformation from Ali to B2C < /strong > /p >

< p >, as a company founded by B2B, Gao de chose to gradually pform to B2C. The software of CEO was summed up as "three levels of jump" from data to platform to entrance: the first jump is map data.

The second jump is open cooperation.

The third hop is user side growth.

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"P" Gao de proposed last year that the client should break through the target of 200 million, and truly build the product into a product of mobile Internet, evolving from purely instrumental products to life service products.

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< p > no matter how high Germany tries to introduce talents from Internet Co, but because B2B's gene is strong enough to truly pform, we need the power of Internet Co.

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< p > < a href= > http://www.91se91.com/news/index_c.asp > GAO de < /a > CEO Cheng, who was interviewed by Tencent in May last year, said that the map was a tool product in the past. In fact, maps can carry more contents. This is its characteristics and advantages.

Building a one-stop service based on maps is logical.

"But if self built payment, electricity providers, the cost is too high.

Therefore, through integration and open access to Ali resources.

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< p > based on the analysis of big data from both sides, we conceived a possible application scenario from Wudang: < /p >

< p > first, push personalized services according to users' past consumption behavior.

For example, you set a good path planning navigation, in the "left turn right turn" guide, suddenly told you there is a coffee shop near you, you will be very surprised.

Of course, users can also set their own options, choose to turn on or off to achieve two-way interaction.

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< p > two is based on geographical location, line and offline to get through.

The user can search the merchant and the commodity name through the High German map, display the shop nearby, or deliver goods to the home through electronic payment.

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< p > < strong > cultural integration challenge < /strong > < /p >

After P acquisition, the acquisition and integration of data will be helpful.

Before this takeover, Gao de has combined with the Ali group's ambit. The location-based services provided by Gao de map will be fully used by both sides. The two sides will also fully open up merchant data.

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< p > analysts believe that the challenge after purchase lies in cultural integration.

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< p > in "a href=" http://www.91se91.com/news/index_c.asp "Ali" /a group, "Ali flavor" is a special feature of Ali people.

As an outsider, how to integrate into Ali group after acquisition is a bigger challenge than business integration.

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< p > for the problem of cultural integration, Cheng told Tencent technology last year that cooperation with any kind of company is a challenge.

"In the past, I didn't see much of Ma Yun (micro-blog), but there was fate when I met."

The confidence of the two sides is revealed.

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