Textile And Clothing Industry Inject Creative Design To Maintain Vitality

"There is no sunset industry, only the sunset thinking."

As the largest pillar industry in Quanzhou, textile and clothing is undoubtedly the key to Quanzhou's steady market and solid source.

Wang Qiming, chairman of Fujian Textile Industry Association and chairman of Haitian Textile Group, said that despite the many unfavorable factors, the huge domestic market is the eternal driving force for the development of the textile and garment industry. He believes that through the joint efforts of government and enterprises, the creative industry will be injected into traditional industries, and the textile industry in Quanzhou will continue to maintain its vigorous vitality.

Wang Qiming: it is true that some enterprises are operating hard, but fundamentally speaking, in order to achieve sustainable development of enterprises, we must rely on the pformation of enterprises, take the initiative to readjust the product mix, enhance the capability of independent innovation and the technological content of products.

He said: "in the face of pressure, textile enterprises must first tide over difficulties and stabilize the market so as to talk about future development.

Of course, it is obviously too thin to rely solely on the enterprise to fight alone. It needs the joint efforts of government and enterprises to break through tight encirclement.

Since the beginning of this year, under the "gloom" of the global economy, foreign trade exports have been under tremendous pressure, and the textile industry as a traditional exporter is the first to bear the brunt.

An industry insider said that the scale of the autumn trade fair ended in Guangzhou in October this year is the highest in history. However, the textile and apparel exhibited in the third phase of Pazhou Convention and Exhibition Center have not been appreciated accordingly.

He said: "now the Canton Fair is completely different from the past. It is rare to see an American businessman, let alone order at the scene."

Wang Qiming believes that the negative factors such as tight money, appreciation of RMB and rising cost at the beginning of this year are all concentrated in the same time period, which makes the textile and garment industry with low profit originally hard.

In the industry, this dilemma is known as the "three rate two price" superposition effect (interest rate, export tax rebate rate, exchange rate and energy raw material prices and labor prices).

"This is probably the most difficult time for spinning enterprises in thirty years."

The way out: seek regional cooperation. In Wang Qiming's view, the financial crisis will obviously affect the growth of the industry, but on the other hand, it also enhances the risk awareness of textile enterprises.

He analyzed that Quanzhou textile and garment industry has appeared "Quanzhou brand + Wenzhou manufacturing", "Quanzhou brand + Guangdong processing" regional cooperation trend.

"Quanzhou enterprises are good at building brands, Wenzhou enterprises are good at making, Guangdong enterprises are longer than professional processing, and the three are fully complementary to each other."

He said, "Quanzhou enterprises can also undertake the processing and production of Wenzhou suits and shirts, so as to facilitate the development of Quanzhou's clothing production to multiple categories."

In terms of industrial layout adjustment, Quanzhou can draw lessons from Guangdong to pfer the processing and manufacturing industry from southeast Guangdong to the mountainous areas in the northwest of Guangdong Province, and to pfer the labor force in the northwest of Guangdong to the southeast of Guangdong Province, and to adjust the industrial distribution in the region.

Establish business district in central urban area to develop headquarters economy, build high-tech industrial park and Creative Industrial Park in central urban area and coastal sub center city, so as to strengthen the research and development ability of textile and garment industries, build a number of small and medium enterprises production base in mountainous counties and Northern Nanan, to undertake gradient pfer of coastal manufacturing and manufacturing industry, and to ease the tension of coastal industrial land.

The government can guide enterprises to strive to improve the contribution rate of technology and brand, and actively promote the adjustment of industrial structure.

During this process, the proportion of advanced equipment, the intensity of R & D investment and the quality of industrial teams (enterprise employees) are greatly improved. Enterprises are encouraged to actively carry out trademark registration at home and abroad and establish an industrial brand innovation public service platform.

To foster preferential enterprises and leading enterprises in the form of cooperation, reorganization and restructuring, and to give preferential treatment and support to enterprises with scientific and technological innovation and development potential in land use, financing, taxation and services, so as to create a group of "aircraft carriers" in the textile and garment industry, in order to compete for the "sea making power" that competes in the international market competition; to guide small and medium-sized enterprises to cooperate with large enterprises in supporting and assembling, developing and deepening the division and cooperation between industries and industries, to build a complete industrial chain and strong enterprise groups, to enhance the comprehensive competitiveness of industries and industries; to develop potential emerging markets in the Middle East, Japan and South Korea, Latin America, Africa and Australia and to diversify market risks, which will be a good way for sustainable development of Quanzhou's textile and clothing industry. Enterprises can merge and pool.

The future: developing creative industries, "Quanzhou should accelerate the development of creative industries, which is of great significance for the upgrading and upgrading of traditional industries including Quanzhou's textile and garment industry."

Wang Qiming believes that on the one hand, it is necessary to gather creative people and form a "team". Creative industries need many people to concentrate first, so the park mode is more feasible.

On the other hand, many traditional cultures in Quanzhou are very distinctive. They still need to dig out ideas and discoveries, and combine traditional elements with fashion taste to form new ideas.

At present, the domestic creative industry is still in its infancy, and the scale of enterprises is generally small. Individual enterprises are limited in attracting talents, raising funds and opening up the market, so it is difficult to get the environmental conditions of "knowledge spillover", "creative industrialization" and "creative marketing".

Practice at home and abroad has proved that building a park, integrating resources, division of labor and cooperation, and gathering radiation are the effective ways to speed up the development of creative economy.

At this node, relevant departments have gathered numerous enterprises to study the crisis together, reflecting the government's attention to Quanzhou's private economy. This will also encourage textile and Quanzhou traditional industries to strengthen confidence and maintain stability and increase production.

Wang Qiming suggested: "the government will give more help and guidance to enterprises in terms of financing, taxes and fees, labor costs and government information guidance.

For example, we should coordinate financial institutions to develop new financial products that are suitable for the credit characteristics of local SMEs.

The three party coordination mechanism of government, enterprises and employees should be established to solve the problem of labor cost properly.

Yang Jing: editor in charge