Deep Thinking On Clothing Product Network Marketing

Today, with the growing popularity of online clothing brand marketing, no matter what mode of operation is adopted, there is only one goal in the end: selling products and selling clothes.

Therefore, focusing on the quality of products itself and even improving the after-sales service of products is the magic weapon for businesses to win the market at last.

The business model of clothing e-commerce has been showing more and more rapid development from the rapid rise of several years ago to this year's competition.

The reason is mainly due to its huge potential for development, with low operational risk, low inventory pressure, and rapid promotion of brand awareness through internet promotion.

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However, no one can claim that the marketing model of clothing electronic commerce will be able to dominate in the next few years, and it is more calm thinking behind the high speed growth. Only through a thorough analysis of the cause of the fashion network direct selling upsurge, can we see the future development prospect of this model.

Because of the online direct selling clothing, customers can not try it on before consumption, naturally they will have such a question: "why should I spend tens of dollars or even hundreds of dollars to buy a garment that I can't touch?" it can be seen that the loyalty of customers to online direct selling clothing brand comes first from whether the brand itself has excellent product quality.

At present, VANCL seems to have more advantages in the industry. Recently, it has spared no effort in improving the quality of products, and has a reputation in the vast number of consumers.

Besides the quality of products, the after-sales service of online direct selling clothing is also called the bottleneck and weakness of such e-commerce.

Because of the color difference on the screen, the diversity of the consumers' shape and the subjective differences in the cognition of the clothing and the material, consumers can not avoid the return of the online direct selling clothing.

And consumers do not personally feel the quality of the products they buy before, it is bound to put more stringent requirements on whether the after-sales service of the brand is perfect.

In order to eliminate consumers' worries, VANCL has launched the "30 day free return" guarantee in the industry, which is strongly reacted in the industry, the industry standard has been raised, and consumer trust has also been significantly enhanced.

For the launch of the after-sales service policy that the enterprises will take huge risks, the E-Commerce Association professionals say that our e-commerce is still at a stage of development and is far from mature. At present, it is important to establish a good credit system worthy of consumer trust, improve the quality of products and constantly improve after-sales services, so as to promote the healthy development of the apparel e-commerce industry.

Yang Jing: editor in charge