How Do Garment Enterprises Choose Brand Spokesmen?

What is? clothing Spokesman? In short: the person who represents the speech is the ambassador of the enterprise and the weathervane of the enterprise. However, the enterprise publicize the brand, not the star. In the process of advertising media, the star is always the supporting role. The core principle of choosing the spokesperson is: like the blind date, we should be well matched; therefore, choosing a good spokesperson can make the enterprise flourishing.

There are several functions of the spokesperson: first, celebrities should be the brand spokesmen, and quickly establish the brand's status and popularity in the minds of consumers, and create a positive and beautiful association between the brand and celebrities through the performance of celebrities. Second, projecting the personalities of celebrities into the brand to make the brand more stereoscopic and charming.

Ask the spokesperson to pay attention to several opportunities: first, the spokesperson can be launched under the brutal market structure. Second, the product can be launched when the new spokesperson. Third, enterprises and products are unknown, enabling spokesmen to make use of celebrities to adjust or further enhance their image.

please Clothes & Accessories The spokesman should pay attention to several strategies: first, understand the reputation of the spokesperson, the quality of the spokesperson, and avoid the stars who are not stable in character, and the star can not have too many negative news. Second, celebrity reputation should match brand awareness, personal temperament and brand connotation should match, match degree of spokesperson and product, match degree with target market. Third, disadvantaged brands also try not to look for stars, choose stars to be timely, try not to look for celebrity endorsement, popular celebrity endorsement brand also gives people a sense of popularity, predict the rising trend of stars. Fourth, the star must look at the competitors, the star can not speak of the competitors' brand, when signing the contract, it should also have some rules for the star to endorse other brands or enterprises. Fifth, avoid negotiating too much with the stars and look at him with a straight eye. Sixth, please let the stars be proportionate to the launch: please make the star and the production of promotional films about the entire 10-15%. It is more reasonable for the whole business to be launched. In terms of endorsement strategy and creativity, the enterprise must be independent and not allow the spokesperson to change at will. Seventh, the most famous stars are not necessarily the best spokesmen because their endorsement fees are too expensive. Such celebrities often endorse many brands and dilute the value of stars. At the same time, the personal charm of spokesmen is too strong, resulting in huge advertising investment becoming a personal promotion to the star and becoming "dressing for others". Eighth, look for stars to avoid looking for a few, you can go through brokers or direct contact with the stars or find the most experienced advertising companies, such as star advertising.

please Spokesman Avoid several risks: first, product quality problems from endorsements. Second, the spokesman attended the activities that aroused public disgust. Third, the spokesperson plays a role that does not match his brand. Fourth, the spokesperson issued a public repugnance discourse. When a spokesperson is confronted with risks, the spokesman should admit to the public, the public is God, and should pay attention to speed and timeliness.