Problems Of Underwear Brand Development

< p > < < a target= > _blank > href= > http://www.91se91.com/ > dress > /a > a branch of the industry. The underwear has its own characteristics, its varieties are complete, men's underwear, body underwear, thermal underwear, sexy underwear and so on.

In most cases, the problem of underwear brand development often lies in the shortage of talent. There are too few people in the industry, so it is difficult to directly absorb talents from the industry.

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< p > < strong > 1. Heroes do not ask where they come from, but talent comes out. < /strong > /p >

< p > as we all know, the underwear industry is relatively narrow and highly specialized.

The marketing staff of the garment industry may not be able to meet the requirements of the underwear industry at all.

Therefore, in terms of talent introduction, industry experience is often not valued, and the overall quality is more important.

Speaking of not focusing on the industry experience, mainly for the underwear industry is relatively narrow, but the basic marketing experience is still necessary.

Focusing on overall quality is actually an important interest in doing business, whether the mind is flexible enough, and whether there are commercial potentials.

If the comprehensive quality is good enough, the hero can not really ask where he is. As long as he knows how to sell, he will do marketing, and bring achievements to the enterprise.

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Mr. Deng Yuejin, an excellent professional manager in the underwear industry, once had a concept of employing people, that is, whoever was able to use the P, regardless of his origin.

It can be seen from his personal employment situation.

Therefore, the new recruits may be from different industries in the company, but there is also a need to have a successful mentality and patience and resilience in business.

Facts have proved that as long as we are good at exploring business people's dedication and initiative, the gap between industries can be made up.

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< p > furthermore, business personnel must be tested through market and performance.

A successful marketing personnel, who can take the initiative in the business scope, mainly needs to go through the market discipline and sublimation.

Sales performance is the only criterion for testing ability. It is impossible to have a foothold in the market without a certain professional ability and enterprising spirit.

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< p > < strong > two. Talents come from a scientific talent cultivation mechanism that can incubate the elite of the industry < /strong > /p >

P has already mentioned that business people may come from all walks of life at first, but they will eventually become the best in the industry. What is the secret? The key lies in a scientific and good personnel training mechanism.

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< p > < < a href= > http://www.91se91.com/news/index_f.asp > > marketing > /a > Training of talents. The main points are as follows: < /p >

< p > one is professional systematic training to guide you to "go in".

Enter a lingerie enterprise, marketing personnel have a 10~15 day professional training, covering the underwear professional knowledge, industry knowledge, marketing skills, image promotion and shop display and other aspects of knowledge.

With this systematic training, even if we do not know much about the "layman" in the underwear industry, we can quickly enter the role.

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< p > two is marketing personnel speaking on performance, training needs in the forefront of the market.

After 10 to 15 days of professional training, marketers will go down to the market, speak on their achievements and accept the test of < a href= "http://www.91se91.com/news/index_s.asp" > market < /a >.

When the general business personnel go to the market, they go to the relatively mature areas or self run offices of the company. From the perspective of training and tracking, setting up the assessment and follow-up personnel, we will examine and examine the marketing personnel's business ability.

Facts have proved that in a good training environment, the comprehensive quality and professional ability of business personnel can be promoted rapidly through front-line combat.

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< p > three is to plan career for marketing personnel and seek common partners.

Marketers often have the ultimate goal of becoming independent owners one day.

At the beginning of the development, the internationally renowned retail chain corporation JC PENNY introduced the partner mechanism, which has unique characteristics in the selection and training of talents, and promoted the rapid expansion of the business.

In JC PENNY, any business person can be a partner. He must have a successful mentality, dedication and initiative.

This is the basis for cooperation between the two sides.

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< p > < strong > three, establish a long-term mechanism for personnel training, and enhance the "hematopoietic function" of underwear enterprises < /strong > /p >

< p > twenty-first Century, the most critical factor in talent.

If enterprises want to remain invincible in the fierce market competition, there must be a team of invincible talents.

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< p > based on the shortage of professional talents in underwear, many enterprises are trying to eliminate them with their own training mechanism.

Therefore, many enterprises and related units in the industry have put forward the concept of "underwear business school", which focuses on training talents for research and development and marketing.

The realization of "self sufficiency" on the supply of talents is indeed quite attractive.

In the past, the "Whampoa military academy", which is called the underwear industry, is also enviable. Meanwhile, through the flow of talents in the industry, it brings the gospel to the entire underwear industry.

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< p > but it must be pointed out that there is a real problem of capital and resources in order to accomplish this mission by enterprises.

If we want to seek breakthroughs in terms of professionalism and systematicness, we need more help from outside forces.

Under the circumstances, the integrated service organization for the underwear industry has achieved more convenient conditions and advantages by integrating various resources and standing at the height of the whole industry development.

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< p > in short, a href= "http://www.91se91.com/news/index_f.asp" > underwear < /a > professional talents are restricted by the industry, and there is an objective situation of insufficient sources.

To change this situation, we need the joint efforts of enterprises and relevant departments in the industry.

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