Industry Analysis Of Hongkong Convention And Exhibition Advantage: The Best Springboard To Enter The Mainland Of China

In April, the exhibition industry in Hongkong once again met the golden schedule. Various exhibitions began to take place, and buyers and sellers from all over the world gathered in Hongkong. The best springboard to enter the mainland of China is seen as a competitive advantage that Hongkong's exhibition industry can hardly be replaced.

The Hongkong Convention and Exhibition Centre in Wan Chai, the Asia International Expo near Hong Kong International Airport, and the Kowloon Bay International Exhibition and trade centre in Kowloon are the three major exhibition venues in Hongkong. Among them, only the Hongkong Convention and Exhibition Center held 115 exhibitions from July 1, 2012 to June 30, 2013.

Huang Tanwei, who has 12 years of experience in exhibition industry, said that every year from March to November is the peak season for Hongkong's Convention and exhibition industry, of which April and October are golden periods.

What Huang Tanwei said is true. In April, the lighting exhibition and electronic products exhibition began to appear frequently. Among them, since 12, Asia's largest electronic spring exhibition will be launched at the Asia International Expo. Huang Tanwei, the organizer of the electronics show and global resources, said that after the electronic exhibition, the end of the month will be presented with gifts. clothing Exhibitions such as the theme will also be held in Hong Kong. At that time, 6800 booths will show products from mainland China, India and Korea. Tens of thousands of buyers have pre registered to visit the exhibition.

The charm of Hongkong mice is enduring.

Huang Tanwei said that compared with Singapore and other international cities, Hongkong is closer to the mainland. International buyers can finish their exhibits in Hongkong in the morning and visit factories in Shenzhen in the afternoon. Compared with the mainland cities such as Guangzhou, where the exhibition area often reaches about 1000000 square meters (Canton Fair), Hongkong can not win in the exhibition area. But Hongkong is more fashionable and internationalized, and many international large retailers are located in Hongkong. This is the enduring charm of Hongkong's exhibition industry.

Hongkong, which has the international market in Asia and the Pacific and backed by the mainland's manufacturing base, enjoys extensive transportation and perfect service system. It is called Asia or even the International Convention and Exhibition capital. In Hongkong, we can see the latest market trend and development trend in the world.

Huang Tanwei, for example, said that during the electronics exhibition and clothing exhibition held in Hong Kong this month, suppliers and purchasers could see the frontiers of the development of electronic products such as smart phones and so on. They could also observe the fashion trend of the clothing industry next year in spring and summer.

　　 Hongkong exhibition faces bottlenecks

However, Hongkong has never been able to solve the limitations of the venues. Huang Tanwei, President of the global resources Exhibition Department, said that large exhibitions such as electronics, toys and jewellery in Hong Kong were facing bottlenecks in the lack of venues. The shortage of venues is a challenge for Hongkong to maintain its position as an Asia and even international sourcing centre.

Facing the shortage of venues, the Hongkong industry has excavated the potential of existing resources, and came up with a response to "one exhibition and two museums" (the same exhibition is held at two venues simultaneously) and "one exhibition and two phases" (the same exhibition is split into two times). "One exhibition and two museums" can divert exhibitors and visitors to alleviate the pressure of insufficient venues. "One phase and two phases" can attract buyers to purchase in Hongkong again, extend their stay in Hong Kong, and promote the development of hotels, retail, tourism and other related industries in Hong Kong. These measures have allowed the sales and admission hours of some exhibitions to continue to grow in double digits under the global economic downturn.

"One exhibition and two museums" and "one phase and two phases" have benefited Hongkong, and also increased the cost of exhibitors of international buyers and suppliers. Huang Tanwei analysis, the key to success or failure lies in whether Hongkong has the attraction to keep guests.

Take the autumn exhibition of "one phase and two phases" as an example, the first exhibition ends from October 11th to the 14, and the second exhibition ends from 18 to 21. There is a three day gap between the two exhibitions to allow exhibitors to change the exhibits. Buyers can take these three days to visit the factory in Southern China, China.

The manufacturing base near the mainland has made up for the disadvantage of Hongkong's Convention and exhibition facilities. Huang Tanwei said holding his own Apple phone said that it was made in the mainland, including Apple phone, and almost 80% of the world's electronic products are from the mainland of China. Hongkong is the best choice to enter the mainland China's springboard.