How To Make Effective Use Of Chen Lie To Improve Performance

mention Clothing display The most intuitive understanding of these words is the placement of products. But as a display of clothing, there is still a learning worth studying. It is around sales, and the sense of art is the next. Good display can reflect the added value of the product. Customers will feel good value for money when they enter a well displayed shop and buy expensive clothes. Instead, they display on a display of similar goods wholesale stores. If you enter this shop to pay the same price for the same product, you will feel that this dress will not be worth so much money.

According to the analysis, effective and reasonable layout of clothing shops can properly show the characteristics, texture and ideas of clothing, help consumers to feel the commodity information in an all-round way, increase the impression of products, and form potential profits. The image of the terminal store represents the image of the whole enterprise from the side. A good store layout can give the product a specific brand culture and image connotation, and deepen consumer's impression and trust to the brand, thereby enhancing the added value of the product, so that the company can get higher profits and enhance the enterprise's value. Competitive power 。 Since the importance of clothing layout is self-evident, how to implement a reasonable and effective layout?

　　 1, according to the main and auxiliary channels, setting Store Snake line, a comprehensive and effective display of goods, allowing customers to stay longer in stores is the key to marketing.

Therefore, in the design of stores, we should first consider how to maximize the display of goods, and make the goods form a double encirclement of customers' psychology and sight, thus enabling them to complete the purchase process. Generally speaking, the main route for customers to browse is the main passageway in the store. The large shops such as the Ma Ge Bao are usually circular or well shaped, and the small shops are L or reverse Y. Among them, hot sales and fashionable money should be placed on the shelves of main passages so that customers can easily see and touch them. As for the auxiliary passageway, it is usually guided by the main channel, which is used to arrange auxiliary and general commodities. The specific plan is generally decided by the demand and spatial characteristics of the shop itself.

　 2, combine the brand image and product characteristics, design the appropriate lighting atmosphere, and the importance of light for product display can be imagined.

For the clothing display of clothing stores, the role of light is much more than simply illuminating objects and satisfying people's visual function needs. It should also be a guarantee for creating space, rendering atmosphere and pursuing a perfect visual image. Natural light will change with time, so we should conduct preliminary lighting survey when designing the store layout, so that the light can be scanned with different periods of time near the store door and the front of the store with the sun's running, so as to attract customers. Compared with natural light, artificial illumination can achieve the same effect. In general, store lighting should make the clothing store full of personalization and artistic atmosphere, eliminate the visual dead angle through the cross illumination of all kinds of rays, ensure the display effect, and thus highlight the brand characteristics and the charm of the product.

　 3, clever use of the timbre function to render the atmosphere inside the store. The competition in the clothing store is the competition of its brand foundation. In order to highlight the brand culture and ideas, network and multimedia have gradually grown into a sharp weapon to display the characteristics of the store.

For the application level, it should be broadcast according to the hue and product characteristics of the shop, such as the fashionable clothing shops that can be played by young and vigorous fashion shops such as the city of Ma Ge Bao, and the classical clothing can be played in the attire shops of the ancient style, and the relaxing music can be played in the formal and professional clothing stores. At the same time, the company can also play video clips and product advertisements through video devices, so that customers can have a deep understanding of the brand.