Wenzhou Shoe Factory Specializes In Making Big Leather Shoes.

< p > a production line, and the number of employees of No. more than 200 is less than 4th anniversary. This is the "home" of < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > craftsman limited.

In front of the famous footwear brands such as AOKANG, Kangnai, red dragonfly and spider king, among the 2700 shoemaking colleagues in Wenzhou, the shoemaker family can only be regarded as a small shoe factory.

But it is such a small shoe factory, but has attracted apple, Montagut, PLAYBOY and other international brands have come to order processing leather shoes.

How did it do it? < /p >

< p > 8 in the morning, Li Xufeng, general manager of the shoe maker Shijia Shoes Co., Ltd., who lives on the 7 floor of the company's dormitory building, goes down to his "general manager's office" as usual and starts his day's work.

Since we worked together in AOKANG group in 1999 and asked me to sit down, Li Xufeng began to talk on the side of the tea. "Sometimes I am also confused, not because I have no money to make money.

Having run shoes factories for so many years, there is always a sense of crisis.

Never run away with a penny by the customer, but caution will be lacking in momentum... "

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From P, I learned that the top three shoe makers in the domestic men's shoes recently wanted to make leather shoes. But because the settlement period was too long, if he gave such a "big crocodile" to the foundry, his shoe factory might have to pay $20 million.

"Big investment, big risk, or steady and steady beating like this?" which made him very confused.

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< p > Li Xufeng, a Susong native in Anhui who graduated from junior middle school and started making shoes in 1988, worked as a worker and shoe designer in leather shoes factories in Anhui's hometown and Fujian Quanzhou.

Since he arrived in Wenzhou in 1998, he has been in the shoe making enterprises such as Buli, AOKANG, pearl fish, and Japan, etc. < a target= "_blank" href= "http://www.91se91.com/" > designer < /a >.

In August of 2006-2010, he worked with friends to run a shoe factory, earning a "first pot of gold", with a total of 45 million yuan.

In September 2010, he co worked with Xu Shewei, chairman of Zhejiang old shoemaker Footwear Company Limited, and founded shoemaker Shijia shoes company in Yongjia Dongou industrial area, specializing in the production of men's leather shoes.

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< p > in the early days of founding a shoemaker family, their company also did "big road goods". Compared with other processing plants, their characteristics were not obvious.

After the stable production order, Li Xufeng, a designer, began to ponder slowly: "how to be a characteristic processing plant?" finally, he decided to make "Guangzhou shoes" in Wenzhou shoes.

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< p > because the product style and craft are very close to Guangzhou leather shoes, but the price of each pair of leather shoes is cheaper than Guangzhou shoes. Since 2012, apple, Montagut, PLAYBOY and other international brands have come to the shoe manufacturers to order leather shoes.

The shoe factory of Wenzhou shoe factory, which can make "Guangzhou shoes", has a reputation in leather shoes factory.

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P > 3 p.m., Li Xufeng took the reporter to the sample room of the shoemaker family.

As a representative factory, the sample room for independently developing shoes is absolutely confidential.

After entering a string of numbers at the door of the sample room, he pushed the door in, turned on the light, picked up 3 shoe boxes from the small conference table, blocked a sign with "no pictures" on the display cabinet, and then picked up a pair of leather shoes from time to time and asked me, "how do you like the shoes?" in the speech, he revealed that he was satisfied with the style and technology of his shoes.

Later, reporters in the finished product workshop of the 2 floor of the shoemaker family, saw the workers busy making shoes and shoes boxes on the assembly line; brown apple shoes, shoemaking boxes, yellowish ribbons, a Montagut shoe box with small red flowers, and silver grey Playboy shoeboxes were stacked up in the workshop.

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< p > there are more customers coming to our home, but the scale is still such a scale. The output is still such a production. What should we do? Li Xufeng began to do "addition and subtraction", one is to reduce the number of customers, and the two is to increase the added value of the products.

He said with laughter, when he first started a factory, he had more than ten clients who came to the shoemaker family. "Every night he drinks and sings with customers, and he is half dead every day."

At present, the company has only seven or eight customers, such as apple, Montagut, PLAYBOY, and so on. "It will be closed at about 5 p.m. and basically no entertainment at night."

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< p > after making the product's fine features and positioning the company "small and beautiful", the 70% order comes from the international brand shoemaker family. The average processing price of each pair of < a href= "http://www.91se91.com/news/index_x.asp" > leather shoes < /a > also increased from about 130 yuan to the current 150-160 yuan.

Li Xufeng told reporters that this year's goal is "steady progress", the order growth rate is controlled at 10%-20%, "further refined shoes."

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