CHIC2014 Zero Distance Contact Buyer

At noon on March 26th, the "buyer's Day" organized by CHIC organizers began. activity Many buyers, invited by CHIC organizers, came to the CHIC2014 exhibition site, both at home and abroad. Designer The brand faced face-to-face exchanges, and then the organizers held a "buying system to create a new era of retail" business forum.

On the 26 noon, the buyer team members visited two domestic designer brand exhibition areas located in the W4 Pavilion and the foreign designer brand exhibition hall located in the W2 Pavilion. Reporters followed one of them and began a "buyer's Day" tour.

First came the designer's brand "Jay" booth at the W4 Pavilion. The brand was a high-end women's clothing brand created by the famous designer Shi Jie. The buyers were attracted by the thick Chinese ink and wash style, and began to visit with interest. clothing After the style, fabric and pricing, it carried out in-depth exchanges with the brand leader.

Among them, Beijing Tian Shi Xun commerce and trade limited planning specialist, buyer Yang Huansi expressed strong interest in the brand. "We have designer multi brand stores in Beijing, Nanjing and other places. Before we introduced more Japanese designer brands, we found that in recent two years, the rise of Chinese local designer brands was very fast, and compared with foreign designer brands, they had more geographical and price advantages." Yang Huansi said, "our multi brand stores are on the world trade scale. Compared with other commercial areas, the world trade scale has a unique customer base. The consumer groups around us mainly include white-collar women who live in office buildings or apartment buildings near the age of 20-40.

Such customers are not sensitive to price, but they have higher requirements for the taste and uniqueness of clothing. The brand positioning of JE is in line with the needs of such customers.

Yang Huansi explained that when buyers choose clothes for shops, the most important concern is the consumption tendency of customers in the area, and whether clothing brands can satisfy this consumption tendency.

After coming out of Jay's booth, the buyer group came to the single hi brand exhibition area. This is a designer brand combining sports and fashion style. Its style is simple and bright. During the visit, buyers and brand leaders conducted in-depth exchanges on the operation of the brand on the Internet, the number and distribution of the storefront. It is understood that there are 4 sales outlets in Beijing alone, which are located in the vicinity of Beijing Art Museum, 798 Art District and Dongzhimen. During the visit, the buyer and designer showed a cooperative intention: "the price and style of the brand are pretty good. This kind of clothing with moderate price and bright spot is what I am looking for, so we will have more in-depth communication later."

After the visit of Guangzhou Yihe, Lin Lin, Shanghai Zhuo and other booths, the buyer group came to the overseas brand exhibition area in W2. First, we visited the brand MAURIZIOGIAMBRA from the Austria Pavilion, followed by the brand Anja Gockel GmbH, HEYMANNMDDEN, MOON BERLIN in the German Pavilion.

The most impressive brand is MOON BERLIN, which is located in China. It mainly designs and produces clothing and accessories with luminous body. If the luminescent fiber is implanted into the fabric, it can provide energy through a battery. The luminescent fiber can continue to shine in tens or even dozens of hours, so that the clothing is particularly obvious at night. In the process of communicating with brand leaders, buyers have long and deep understanding of clothing technology, cost and later purchase.