How To Improve The Effect Of E-Mail Marketing

< p > according to China's largest < a href= "http://www.91se91.com/news/index_c.asp" > mail marketing < /a > service provider webpower China research shows that the most prominent problem in current mail marketing practice is not sending capability, but how to interact with mail users.

In other words, for marketers, the current solution to the problem of mismatching the above results in email marketing is not to send more e-mails, but to send better e-mails, resonate with more users and increase participation.

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< p > then what is a better e-mail? A better email is customized for any of the two components mentioned above (a href= "http://www.91se91.com" > Customer < /a > (preference and the stage of purchase cycle).

This is why shopping cart discarding e-mail is such an incredible success, because adding goods to shopping cart partly reveals the customer's product preferences and the two stages he or she is in the buying cycle.

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< p > however, marketers are now clearly aware that the practice of shopping cart discarding in the open rate, click rate and revenue per mail index can be introduced into other email marketing activities.

For example, if a customer visits a mail user of 2 or 3 times of a particular product in a day, the marketer can send a picture containing the minimum inventory unit of the visual product (SKU) and the trigger e-mail of the related products, so as to help users interact through "self discovery" and < A href= "http://www.91se91.com/news/index_f.asp" > brand < /a >.

According to the relevant data, this kind of e-mail can have a click through rate of more than 15%, which is 3~7 times higher than the average level of the industry promotion email.

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< p > mail marketing automation < a href= "http://www.91se91.com/news/index_c.asp" > intelligent < /a > is becoming a trend.

Through the mail channel and other channel data integration analysis mining, get a more complete user eID digital identity file, in order to understand user preferences, purchase cycle stage and other information for personalized content generation and timely user response, thereby improving the interaction of users and brands in the entire marketing process.

Automated intelligent e-mail will not only make your business email better, but also help you lead other business marketers.

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