Jordan Doesn't Want To Sell Shoes! I Want To Collect It.
< p > < strong > the last pair of shoes will not be sold next year! < /strong > /p >
< p > shoes enthusiasts want to get a pair of Jordan shoes (Air Jordan hereinafter referred to as AJ), will queue up overnight or even increase the price, a pair of shoes with a price of more than one thousand yuan, and even be fired to the high price of 10000 yuan.
AJ is a personal brand built by Jordan for Nike. In 2013, AJ shoes retailing in the US amounted to 2 billion 250 million US dollars.
This is a commercial legend created by Jordan's marriage with Nike.
But Jordan has recently said he will end his 30 years of cooperation with Nike.
Jordan shoes will disappear? Some of the fans in the Chongqing Morning Post reporter interviewed very calm, saying that "breaking up rumors" may push up the price of AJ shoes in the trading market.
< /p >
< p > < strong > why end 30 years of marriage? < /strong > < /p >
< p > < strong > Jordan said she was not satisfied with the quality of the shoes. < /strong > < /p >
P, according to US media reports, Jordan told a local radio station last week that he will end his 30 years of cooperation with Nike.
AJ shoes will launch new models every year. Each of them will adopt the cutting-edge technology and cutting-edge fashion of its age. Now it has arrived in the AJ28 era.
According to media reports, Jordan himself and Nike in the creative and quality aspects of the gradual differences.
"I have never really participated in the sale of shoes, but this is generally recognized as the best sneaker, but the quality of the past few years has been unsatisfactory, and I refuse to go on like this."
Jordan said.
< /p >
< p > if Jordan cancelled the partnership with Nike, will the engraved version of LOGO with flying LOGO probably disappear? In this case, Jordan simply replied, "the brand will no longer exist since 2015. Is it possible for me to create another sports clothing brand? Who can say more about future events? I just want to spend more time with my new wife and twins."
< /p >
< p > < strong > how popular are Jordan shoes? < /strong > /p >
< p > < strong > sales exceed the total of 5 stars in active duty < /strong > < /p >
< p > according to the website of Forbes, the total retail sales of AJ shoes reached US $2 billion 250 million in 2013 alone.
In the sales of personal sneakers, the sales of retired Joe father are more than the sum of 5 super stars James (300 million), Durant (175 million), Kobe (50 million), Ross (40 million) and Howard (5 million).
On the first day of listing, a pair of AJ10 shoes with special color matching made us $35 million in sales, which is higher than Howard's one year sales.
< /p >
P sells more than one brand of AJ, whether it's a pair of sneakers, T-shirts or socks, Jordan can deduct the percentage from it.
According to reports, Jordan made a profit from Nike at least 75 million dollars last year, plus income from other investments by Jordan. The media estimated that he earned 90 million dollars last year and ranked first among all American athletes.
< /p >
< p > < strong > How do shoes fans see this? < /strong > /p >
< p > < strong > "stop production, collection is more meaningful" < /strong > /p >
Liu Bo, P, aged 26, is one of the many Chongqing shoe fans whose goal is to assemble every generation of AJ shoes.
For Jordan's rumour that he will break up with Nike, he said he would continue to wait and see. "As a shoe fan, I hope they will continue to cooperate."
Liu Bo said, "breaking up rumors" may push up the price of AJ shoes in the trading market, but if the production is stopped, it is worth collecting from another angle. "If the production is stopped, the collection will be more interesting. Otherwise, the reproduction of the block will continue to be produced like this, and it will never be finished."
< /p >
< p > if the AJ brand is really gone, will shoes fans find it hard to accept? For this reason, Jordan, a 80 year old shoe fan who grew up when he was young, said "after all, we already have it".
Liu Bo also said, "after all, it is just a series. Even if there is no AJ brand, there are many brands in the world that can be collected by shoes fans. People who really like and have conditions will naturally try to buy them.
I think collecting this behavior is aimed at the minority.
< /p >
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