The Twentieth China International Textile Fabrics And Accessories Exhibition Ended

< p > the twentieth China International a href= "http://www.91se91.com/" target= "_blank" > textile < /a > fabric and accessories (Chun Xia) < a href= "http://www.91se91.com/news/index_z.asp" > Expo "/a" opened in Shanghai.

From < a href= "http://www.91se91.com/news/index_z.asp > > exhibition > /a, technology, environmental protection and functional fabrics are still the fabrics with high attention this year.

Facing the ever-changing market demand and fierce competition both at home and abroad, enterprises are not only limited to the output of their products for their own development, but more enterprises are beginning to consider their long-term development.

Technology and innovation seem to be an old topic, but it is a constantly changing theme. Enterprises are beginning to attach importance to R & D, brand building and market loyalty.

During the reporter's visit, we learned that both large and small enterprises have begun to focus on the development and innovation of enterprise products, recognizing that only by innovating products and subverting themselves can we win the market and win the future.

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< p > < strong > development depends on R & d rather than price reduction < /strong > < /p >.

Less than P, Xu Rong Group founded the Limited by Share Ltd in Taipei in 1975. Its main products are all kinds of circular knitted fabrics.

In recent years, in order to adapt to the globalization trend of the market, the group has set up a production base for weaving and dyeing and finishing in mainland China, and has developed markets with Shanghai, Hongkong, the United States and other marketing bases.

With the steady development of knitted fabric industry, the group formally stepped into the garment industry 8 years ago. It has set up production bases in mainland China, Africa and Southeast Asia, and has built the global production network of the group business.

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< p > in the face of the market downturn and the impact of the economic environment, Xu Kuan enterprise's Limited by Share Ltd business is research and Development Associate He Shixian said that for a long time, Xu Rong Group directly cooperated with well-known brands at home and abroad, such as Adidas, Puma, ZARA, Lining, muse and bang Wei, and so on. The customers had a wide range, and the market environment had little impact on the company. In 2013, the performance of Xu Rong group increased by 12%.

Another key reason for the steady development of the company is that the enterprise relies on product development rather than simply cutting prices.

In order to maintain the stable price of products, enterprises can keep the prices of products stable, so as to realize the profit of products.

Every year, the cost of investment in the product development of Xu Rong group reaches 10 million ~1500 yuan, and only 3000 kinds of fabric products can be developed in mainland China every year.

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< p > He Shixian said: "the textile industry is not a sunset industry, but a popular industry.

Xu Rong's biggest core competitiveness is constantly innovating research and development, guiding the market and enhancing brand loyalty, thereby seeking the development of enterprise brand.

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< p > < strong > strengthening customer communication and establishing mutual trust < /strong > < /p >

< p > Xiang Xing (China) Group Co., Ltd. is a large joint group company which integrates textile technology, fabric research and development, weaving and dyeing, special finishing and commercial trade. It specializes in weaving, dyeing, coating, calendering and other processes of high value-added polyester and nylon fabrics.

To put forward the Trinity solution of "R & D + production + marketing" to provide quick response service mode for customers.

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< p > the ever-changing market demand, more and more functional textile products such as technology, outdoor and so on, how to enhance the differentiation of products is the key to the development of enterprises.

The same as Xu Rong Group, seeking innovation and changing, developing new products and keeping the industry leading are the foundation for the success of Xingxing group.

At the same time, another key to success is to focus on customer communication and establish mutual trust to provide quick response services to meet customer requirements.

Xiang Xing, director of marketing to China (Group) Co., Ltd., told reporters that there are many enterprises that can produce similar products. But what is most important to the company is to maintain good communication and communication with customers and provide the best service to customers at the fastest speed.

Especially for some small batch, many batches of purchase orders, to enhance the connection and communication with customers, to provide customers with personal solutions, to increase new equipment and targeted corresponding windows, as far as possible to meet the needs of customers, so as to differentiate the market with differentiated products.

Fang Zhengping said, "although the industry environment is not ideal, we are confident that we can achieve a smooth pition through our own efforts."

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< p > < strong > positioning "fast fashion" to conform to the new market < /strong > /p >

< p > Jianye textile - "fast fashion fabric first supplier", relying on fashion, rapid response, perfect supply chain integration, first time for the "a href=" http://www.91se91.com/ "target=" _blank "clothing" /a "brand to provide the overall solution of popular fabrics.

Positioning "fast fashion" to foster strengths and circumvent weaknesses and conform to the market is the differentiated development path of Jianye textile and adapted to its own characteristics.

During the visit, reporters found that the products were rich, varied colors, and large span of products was the biggest feature of Jianye textile.

In 2014, Jianye textile will set up a group company, which is made up of three production bases of Guangdong Jianye textile, Guangzhou jianrun textile and Shaoxing jianyunlong textile production knitting weft knitted, warp knitted lace, special technology and different products.

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< p > popularity is the value of Jianye products. Fashion is the label of Jianye products. "Fast" and "new" are the biggest characteristics of Jianye industry.

Jianye textile has a professional R & D team. It has 20 innovations, 1000 innovations per year, and hundreds of technological innovations every year.

Yan Huaying, general manager of Guangdong Jianye Textile Group Co., Ltd., said that as a fast fashion fabric supplier, what the market needs will produce.

Jianye textile starts planning, development, production, sample and feedback collection one year ahead of schedule, and provides the latest products for customers and markets at the fastest speed combined with the trend of fashion.

Yan Huaying said, "fast fashion sells time."

At the same time, Yan Huaying also frankly said that as a fast fashion fabric, the quality is definitely not comparable to that of Armani, DIOR and other brand customer needs. Each brand has its own advantages and limitations. Jianye textile meets the needs of youth and fashion customers, focusing on popularity, new fast and low price.

At the same time, Jianye textile creatively introduced the Six Sigma mode of manufacturing to customer service area. Customers can not only buy satisfactory products, but also quickly get popular fabric solution through Jianye textile.

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< p > < strong > adhere to the brand to create integrated excipients < /strong > /p >

Below P, accessories industry and garment industry depend on each other. The development of garment industry determines the market of excipient industry. With the integration of global textile trade, the excipient industry has also developed rapidly.

The 50 year old "Taiwan button Empire", a Taiwanese capital enterprise, has insisted on building a brand, a high quality product for the market and customers.

All of Olido's products have been independently researched and developed from technology, materials, design and product application, and the new products of Ou Lido account for 70% of the world's total.

According to Wei Wenshuang, President of the Guangzhou based wewin button Company Limited, the sales of the light button part of the European Group rose more than 600 million yuan in 2013, an increase of 32%.

At present, the cost of annual development is 10% of the total turnover.

Wei Wenshuang said, "Ou Lido pays much attention to the quality of products. We want to produce products that meet the needs of the masses, adapt to China and suit the needs of the world.

The so-called popularity is that everyone can afford to use it. "

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< p > buttons as accessories, the unit price of products is not high, how to expand profits and seek new sales mode is the problem that the excipient enterprises are pondering.

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At the P exhibition, the products of the company include sewing thread, hot drill, lace and so on, while the "integrated accessories" is the new direction that Oriole seeks for its own sales.

In fact, many accessories are not expensive, but when exported to foreign countries, the price for clothing is very high. However, how to shorten the access and better serve customers need to integrate multiple brands with high value and good reputation, make their own style, and achieve greater balance in the field of non conflict.

Wei Wenshuang said, "the one-stop accessories" that Europe wants to do is to integrate brands, achieve vertical division of labor, solve the needs of market and popularity, and enable customers to get better service.

At the same time, the focus of the product is not price, but value. "

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To sum up, it is easy to see that every fabric enterprise is looking for a way to adapt to the market development. P

Now is no longer what customers want to produce, but continuous innovation, research and development of new products for customers to choose.

Only by producing differentiated products that adapt to the market can we remain invincible and develop in the long run.

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