Wrestling CHIC Apparel Industry Cluster To Play The Horn Of Pformation

< p > "this is the rising journey of Eastern Milan."

The chairman of San GIO said Dai Mu.

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< p > he said that in March 26th, the stone lions Exhibition Group will be unveiled on the scale of the largest exhibition group. The 2014 China International a href= "http://www.91se91.com/" target= "_blank" > clothing /a < a href= "http://www.91se91.com/" target= "href=" > clothing > Expo.

Exhibitors are well-known brands such as Eton castle, wolf clan and Jinyuan, and also have the brand of "potential stock", such as jubilant, power treasure, century treasure and so on.

CHIC is one of the contents of Shishi's "Milan plan".

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< p > this is a slice of the pformation of cluster industry in China clothing [0.31% Capital Research Report. It is also a microcosm of the development of China's clothing industry.

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Sun Ruizhe, vice president of the Federation of industry and commerce, "P" > China a href= "http://www.91se91.com/" target= "_blank" > textile > /a > said that China's clothing industry cluster has experienced the stage of "initial industrial agglomeration", "industrial related agglomeration" stage and "industrial innovation agglomeration" stage. Now it has entered a new stage of strategic adjustment, and industrial clusters continue to strengthen their brand effect on the basis of the original "regional brand".

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< p > nowadays, the local government departments have formulated corresponding pformation plans and plans for their own industrial characteristics. The Guangdong provincial economic and Information Commission's "Guangdong garment industry pformation and upgrading action plan" clearly put forward that we should "create a new batch of industrial cluster upgrading demonstration zones, based on industry, cluster and enterprise three levels, highlighting the high-end, agglomeration, and characteristics, improve the level of intensive development, and promote industrial development to a new level."

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With the help of platform pformation and resource integration and development, P has become the same choice for all industrial clusters. They have been aiming at CHIC, the most influential clothing exhibition in China.

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< p > thanks to the policy support of the Guangdong provincial government, Guangdong children's clothing in Humen has sprung up in recent years, becoming a new force in Humen's garment industry cluster. In the huge garment industry cluster of Humen, the annual output value, annual sales volume and the number of enterprises of the children's clothing industry account for about 25% of the total, which is only second to the women's clothing industry.

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< p > CHIC, with the name of brand booster, is also an important platform to help Humen's clothing enter the fast lane. Since 2002, Humen has participated in CHIC every year, and has been competing with other regional garment industries. Humen clothing has widened its horizons in the comparison, widened cooperation and added confidence.

Tan Zhiqiang, director of the Humen economic and Trade Office, said: "CHIC is an international professional trading platform. It delivers a bright card to the businessmen from home and abroad with the overall image of Humen's clothing, followed by Humen's brand moving towards consumers at a faster pace, going to the market, going all over the country, and going to the world."

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< p > it is understood that there are more than 16 industrial clusters participating in CHIC this year, with a high degree of product category, including "China's children's clothing town", Zhejiang Zhili, "China's children's wear town" Guangdong Humen and "China's famous leisure wear city" Fujian Shishi Exhibition Group. There are also "a href=" http://www.91se91.com/ "target=" _blank "leather" /a "and" winter clothes "category Hebei Xinji, Liaoning Tong Er Bao and Shaanxi Yulin exhibition.

In addition, Guangdong's Junan denim, Zhejiang Yiwu shirts, Shandong Jimo knits, Liaoning Pulandian suits and so on also organized a group exhibition in the form of industrial clusters, creating an unprecedented record of industrial clusters.

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< p > "the current market competition has been promoted from the competition of enterprises to the competition of industrial clusters, from the competition between single enterprises to the competition among regions.

In the form of industrial clusters, not only information release is more unified, but also the business group receives a higher scale, and it can attract more and more professional buyers.

Tian Qiming, President of Shishi textile and Garment Association, said that in recent years, Shishi Municipal Committee and municipal government put forward the strategy of "quality lions and two pioneering", and built "talent, population and popularity" gathering cities, and formulated the "Oriental Milan" strategic plan, which not only strengthened the overall image of regional industrial clusters, but also brought endless business opportunities to the long-term development of the industry.

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< p > > as a "China Leather cluster base" in Haining, Zhejiang, a group of excellent fur and leather enterprises has been actively participating in CHIC2014. Since 2004, the first group of Haining Leather City in China has gone to CHIC to attend the exhibition, hundreds of Haining leather enterprises have gone to the whole country through this powerful platform and engine. The Haining leather leather company in China every year during the CHIC period, the leather fashion publishing activities have also become the "weathervane" that the industry is paying close attention to.

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< p > experts say that the development of local industrial clusters is so inevitable that industrial clusters depend on three conditions: cost, labor quality and market environment.

If we rely solely on the local market size, it is difficult to achieve rapid upgrading and leaping development of industrial clusters.

We must focus our attention on the global market and strengthen the international market promotion of China's garment industry.

The high-end exhibition such as CHIC just fits the new positioning of the industry.

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< p > Zhou Yiqi, Deputy Secretary General of the China clothing association, believes that the development demand of CHIC is consistent with the new expectation of the industrial cluster. In recent years, CHIC organizers have established contacts and communication with the upstream and downstream enterprises of the international garment industry, creating a cooperative basis for the internationalization of the international chain of garment enterprises.

In short, it is to enhance the ability of resource integration and internationalization of industrial clusters.

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< p > with the adjustment and pformation and upgrading of domestic garment industry cluster, more and more clusters will gradually break through the development mode of spontaneous growth and resource driven development, and enter the new development track of rationalization of industrial structure and intensive integration of resources.

The horn of CHIC2014 declares that the era of innovation is coming.

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