Against The Trend Of Growth, Light Luxury Brand HOGAN Entered The Ji'nan Expensive Shopping Center.

With the development of economy, our country Luxury goods Consumption growth is slowing down. In this context, luxury brands and shopping malls are also adjusting their relevant strategies appropriately to adapt to this situation. Recently, the HOGAN brand of Italy's famous luxury brand TOD 'S officially entered the GUI and was considered to be "timely and changed" by the industry.

Spring Festival is usually the peak season for people to buy luxury goods, but this year's Spring Festival is somewhat different. Statistics released jointly by the World Luxury Association and China Council for the promotion of trade show that the total consumption of luxury goods in China decreased by 57.8% over the 7 day of the Spring Festival in 2014, down 80% compared with the previous year.

On the other hand, positioning in the public can afford the light extravagance, but in the Chinese market is ushering in the spring. It is understood that light luxury goods are high-end brand goods, and prices will not be as high as those of Hermes, Chanel, LV and other luxury brands. The general price will be between 1000 yuan and 10000 yuan, including the international line of luxury goods.

Relevant market institutions predict that this "non-traditional" light luxury will help China's luxury consumption growth, which is expected to reach 8% this year. This change in the market environment is also reflected in the Ji'nan market. Many people have seen TOD 'S, a famous luxury brand in Italy, such as LV and other world famous luxury brands.

Recently, TOD's S HOGAN brand opened its third boutiques in East China in Guizhou and the famous film star Wu Xiubo has cut ribbon for its official opening. HOGAN fits the popular light luxury style. Its personalized accessories and garments specially designed for urban life are characterized by pure and innovative design and contain practical elements in lazy elegance.

"Now Chinese consumers, more and more focus on the function and performance of products, and no longer just brand." Edoardo, managing director of the TOD 'S boutique group in China, said in an interview with reporters that this change is in line with HOGAN's philosophy.

According to introduction, HOGAN It was only in 2011 that China entered the Chinese market, and the development of luxury consumption slowed down in China in the past two years. In such a big environment, HOGAN can always maintain its growth trend. In Edoardo's view, the main reason behind it is that its advocacy will become more and more popular among young people.

"Ji'nan is a very competitive market." Edoardo said that as the capital of Shandong, Ji'nan plays a huge role in leading lifestyle changes and introducing fashion consumption attitudes. The opening of Ji'nan store will play an important role in the Greater China development plan of HOGAN. "We believe that brand lifestyle will become an important reference point for mature Chinese consumers in global luxury consumption."

According to the introduction, it is decided to open in the expensive shopping center. Boutique Before, Edoardo had done in-depth market research. He found that a large proportion of its shops in Beijing came from consumers in Shandong. He thought Shandong had great potential. Young people in Ji'nan would gradually become the dominant consumers. "Gui he is also a leading and powerful shopping center in Shandong." Edoardo said that GUI and many famous brands such as LV have deep cooperation, and constantly introduce new brands, which is very consistent with the brand positioning of HOGAN.