Trademark Strategy Of Footwear Industry In Yanshi, Henan

A few days ago, a good news came from the Provincial Bureau of industry and commerce, the Yanshi municipal system. shoes The 6 trademarks of "Wanfu Quan", "Chun Fang Fang", "Peng Hui", "lion tyrant", "Longjiao" and "Ju Hexiang" have been identified as famous trademarks in Henan by the Henan Provincial Bureau of Commerce and industry. Together with the 2 famous trademarks of Henan, formerly known as "Hua Ying Qiao" and "Jin Wang old brand", the Yanshi footwear industry now has 8 famous trademarks in Henan.

Shoemaking industry is one of the earliest industries in Yanshi. In the past few years OEM Product rushing into the market led to the compression of profit space and low added value. Due to extensive management, weak market competitiveness and low risk tolerance, Yanshi footwear industry once encountered the "severe winter" in the market.

"Our factory has developed for one or twenty years. In the past few years, like other shoe factories, OEM has not only made low profits, but also made our enterprises lose the initiative in production and operation. In those few years, the path of enterprise development is narrowing away. " Xue Xugui, director of Dafa shoemaking factory in Chengguan Town, Yanshi, talked about the helpless experience of previous years.

After thorough investigation, we are looking for Yanshi. footwear industry After the development bottleneck, in 2010, the Municipal Industrial and commercial departments began to implement the trademark strategy in the shoe enterprises of the whole city. Chi Jie Sheng, party secretary and director of the Municipal Bureau of industry and commerce, said that they arranged special personnel to go deep into shoe enterprises, help enterprises formulate trademark management system, hold a seminar on trademark strategy of enterprise leaders, and enhance the brand awareness of enterprise leaders. At the same time, they also selected the brand names of shoes with high economic efficiency and high popularity to focus on nurturing, implementing the whole process tracking service, and encouraging shoe enterprises to create famous trademarks in Henan.

Xu Hongmao, director of Luoyang Hua Ying Qiao Shoes Co., Ltd., who has tasted the sweetness, told reporters that after the successful application of the "Hua Ying Qiao" trademark in 2010 to Henan famous trademark, the sales volume increased sharply, and even the phenomenon of foreign businessmen living in enterprises and other businesses appeared. The overall efficiency and overall strength of enterprises were significantly improved. "At present, our company is preparing to declare China's well-known trademark." Xu Hongmao said.

"Since our trademark" Wanfu whole "has been identified as a famous trademark in Henan Province, a few days later, many foreign merchants have placed orders, and sales of their products have increased rapidly. Xue Xugui, director of Dafa shoe factory in Chengguan Town, Yanshi City, said.

At present, under the brand strategy, 450 shoe manufacturers in Yanshi have registered. trademark More than 170 Pieces, each year produces 300 million pairs of cloth shoes, the output accounts for about 1/3 of the national market.