The Speed Of Clothing Industry Closing Will Slow Down.

< p > under the impact of fast fashion brands such as ZARA, H&M, UNIQLO and so on, once the fashion benchmark ESPRIT brand has slowly fade out of people's view, the flagship store has also become a continuous discount shop.

Embarrassment is more than ESPRIT, Metersbonwe, Giordano, I.T...

All of these fashionable clothing brands have been faced with severe challenges.

Hongkong clothing brand I.T recently released the mid fiscal year 2013/2014 report shows that in the first half of the fiscal year, its group's net profit fell by 76.8%, while the losses in the mainland market were as high as HK $14 million, which made I.T have to close 43 stores in Hongkong and the mainland.

In the first half of last year, the number of stores in the United States was more than 200, and the number of stores in the mainland decreased by 180 in the first half of.

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< p > the sports brand that pioneered the customs shop did not stop its business.

Relevant data show that since last year, China's trend, 361o, Anta, PEAK, XTEP and other sports brands closed more than 6000 stores.

In addition to large-scale closure of stores, major brands have also increased their sales efforts in e-commerce sites.

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< p > in fact, the predicament faced by the apparel retailing industry is not unique to China.

Recently, the German newspaper "photo" reported that the latest statistics show that more and more German small clothing stores are unable to face the competition of chain brands or have been closed down.

The German textile Retailers Association (BTE) said that the competition pressure of small clothing stores came mainly from well-known chain brands and online shopping.

In addition, from 2000 to now, the average number of garment enterprises in Germany has decreased by about 1000 per year, and the total number has dropped from the initial 35000 to 20000 now.

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< p > clothing wholesale market is also a mirror of the clothing industry.

"Now less than 20% of the stalls are making money, 50% do not lose money, 30% lose money."

In Shenyang, a big clothing wholesale market, the Korean boss said that two years ago, the pfer fee of the market was as high as 2.3 million yuan. Now, many merchants are subleasing or recruiting, which are influenced by the e-commerce of clothing business, and this influence is bigger and bigger.

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< p > the industry also believes that the pformation of the clothing wholesale market and the introduction of a new network wholesale mode will be an effective way to save the whole clothing store as a whole.

According to a survey, due to the impact of the Internet, more than 60% of the more than 1000 traditional clothing wholesale markets in the country will change to a new mode in 5 years, otherwise they will be wither away.

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< p > Zhu Qinghua, a light industry researcher at CIC, predicts that the clothing industry will continue for a year or so, but the closing speed will gradually slow down.

According to the category, women's clothing stores will be closed more.

Women's clothing occupies half of the clothing industry, and the phenomenon of overcapacity is remarkable. Meanwhile, women's clothing is also the main force of the channel for testing water online, and the time needed for adjustment is relatively long.

Zhu Qinghua said.

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