The Course Of Chen Guofa, Chief Designer Of Bin Nu

For China's strong clothing Province, the development miracle of many clothing brands in Fujian is hard to understand. But the rapid rise of it is not difficult to find that a large number of fashion designers with fashionable design culture, with the concept of keeping pace with the times and the spirit of daring to strive for the best in the world are the key to the continuous improvement of Fujian brand.

Chen Guofa, the chief designer of the brand of Fujian's brand, is known as the top designer of the new generation of designers.

Chen Guofa, who does not speak much and feels introverted, is a young man who likes to think.

In the work of family clothing enterprises, in order to have a thorough understanding of every basic property of clothing products, Guo Fa actively asked to start from the most basic post finishing work of enterprises.

He often studies clothing color, fabric, style, quietly familiar with and pondering the production technology of clothing.

The more we study, the more we find that many products produced in the factory can actually become more fashionable and beautiful.

If we work hard in design, the real value of clothing can be further revealed.

Unlike many young people in Fujian doing their own business in their family businesses, China has put forward the idea of fashion design to elders.

In the heart of the national development, though the family can not be clear, the "brand building of Fujian's people can only be realized by design innovation", which has been deeply impressed on this young man's heart.

With her interest and passion, Guo Fa was admitted to the Japanese Institute of culture and clothing and studied fashion design.

Entering the Japanese culture and Clothing Institute, Guo Fa had never dreamed of being a mentor of her own face, Professor Monda Mitsue, an international idol fashion designer Yamamoto Teruji.

From the analysis of fabric analysis, color research and plate making, we have dissected one of the popular fashions and analyzed the works of a master.

He seized on this rare opportunity to study and devoted all his time to the study of design knowledge.

He collects and collects the data of his favorite fashion works. He reads and analyzes them one by one, and writes his experience.

In class, he comprehended every word of the teacher carefully and carefully realized every link in the process of costume design.

During the holidays, Guo Fa went to the mall to see the display of brand clothing, and to appreciate and understand the brand positioning style from the combination of color, lighting, collocation and goods.

In the school of culture and clothing, the little boy is happily walking in the world of fashion art culture.

When Yamamoto Teruji, a fashion designer, came to the clothing college class to teach the true meaning of fashion design innovation, his youth's chest was surging, the collision of different life styles, the collision of different cultures, the collision of different living conditions, and the collision of different art forms made the country extremely happy and moved, and modern life brought him infinite creativity, which made the country grow out of countless design desires.

In the face of Professor Monda Mitsue, a eight year old japanese tutor, he watched carefully for a long time and smiled knowingly.

The old man did not expect this shy Chinese boy to make his debut work so fashionable and exquisite.

Under the tutor's guidance, Guo Fa has designed and produced a dozen or so sets of fashion works, and gradually realized the great charm of design.

Guo Fa finds that fashion elements are the best way to express one's emotions in fashion design.

Under the guidance of the tutor, the national fashion "quintessence" created by China's Facebook culture design was selected as the International Grand Prix of the Japanese fashion designers, and won the "new award of the Japanese fashion designers' International Grand Prix" with its bold and bright colors, rich and varied structure, and its fashionable national characteristics.

After graduating from the Japan Institute of culture and clothing, Chen Guofa did not rush to return to Fujian. He knew that if he wanted to really serve the Chinese consumers, he had to study the fashion culture popular in the Chinese market.

Guo Fa came to China's fashion frontier in Shanghai, joined the Chen Wen clothing Creation Agency in Shanghai, and was guided by Chen Wen, a famous fashion designer in China. He followed the famous designer who made many clothing brands to experience Chinese fashion and enhance his understanding of Chinese pop culture.

In Shanghai, Guo Fa and Chen Wen founded the BINDWOOD WEEKEND brand under the banner of Bryan, and served as the chief designer of the brand. He made full use of his own international popular language and his understanding of individual culture, and made a lot of design for the innovation of brand style and got the approval of the market.

However, Guo Fa is not satisfied. He always savors Yamamoto Teruji's teachings in his heart and ponder over the teachings of Monda Mitsue's tutor: a truly outstanding designer needs his own thinking and judgement, to keep curiosity and develop his potential continuously.

Good design is alive, and the style is reflected by design. Let the consumer know what brand it is when you look at your work and wear it.

Guo Fa secretly encouraged himself.

I went back to Fujian Ping nu (China) Limited, Guo Fa, from China's top ten designer Liu Yong. He devoted himself to the knowledge of clothing brand planning, started with the brand terminal store, and deepened the deep understanding of brand style positioning from various aspects such as the structure of goods, the culture of color matching, and the way of sales promotion.

Serving the leading women of Fujian women's clothing company, taking the lead designer of the brand, Chen Guofa deeply felt the responsibility of Wan Jun: the company invested about 10000000 yuan a year to carry out product research and development, and gave it the responsibility of designing and innovating the "China market protection brand", which has won the "China famous trademark". How can we make the target consumer group enjoy the service of the fashionable character of brino in the first quarter of the season?

Guo Fa often urging himself to integrate the body and mind into the brand, so that the individuality of the design can be highlighted in the brand culture, and constantly enhance the competitiveness of the brand through design innovation.

In the work, gradually formed the habit of thinking more carefully, Chen Guofa, like a seed of vitality, quietly buried in the bin Nu design team, he wholeheartedly in the design work.

Before the design, Guo Fa first conducted a market investigation on the brand similar to the brino style, carefully analyzed all the popular consultation on all the colors, fabrics and styles, and then worked out the theme design, color induction, styling details, product mix and product mix design around the clock.

The design work has not been completed, Guo Fa always eats not fragrant and sleeps unsteadily.

Guo Fa told reporters that he would never forget the teachings of mentor Tian Tian Mei Jin Jiang: dedication is an important spirit that a professional designer must possess.

Guo Fa knows, as a chief designer, how to say is not important. What matters is how to do it in a team.

In his opinion, a man should be like a running water, try to go downwards and meet the interests and reputation as far as possible so as to avoid leaving enough energy and room for himself.

In the process of continuous design and research, China has concentrated on studying the international fashion concept, carefully studying the brand design idea, individual culture, and concentrating on analyzing the consumption environment and market demand of the clothing, and the accumulation of mind is becoming more and more abundant.

He has scouring the market for cotton styling, cotton fabric washing, polyester pressing, glossy, polyester, crimped interlacing, and imitation leather, and other fashionable and luxurious fabrics that are of no interest in leisure. The product is designed to create a strong and deep sense of color after washing.

Similar to this brand style product, the company has achieved excellent sales performance for the company.

The design potential of Gufa has been greatly explode in the innovation and development of enterprises.

By the design and development team of Chen Guofa and bin Nu, we have developed a popular color culture. 5 groups of colors are identified by the fashion color association Trend Research Institute of China, Japan and Korea, and the representative of famous enterprises from home and abroad as the 2008 to 2009 Asian color trend.

In the design studio of the Guangdong design studio, Guo Fa led several design assistants to design and develop various styles of fashion and beautiful windbreaker, jackets, T-Shirts, sweaters, shirts, casual pants, sportswear and other new products 300 times a quarter, which accounted for 50% of the brand product's market share. The sales volume of the brand has increased by more than 20% over the past year, and the annual sales revenue has reached 500 million yuan, which has earned him the honor of winning the most popular and charming casual wear brand in China from 07 to 08.

In the bin nu (China) Limited company, I was lucky to have read the popular culture of the 2009 spring and summer products of bin nu.

Guo Fa explained to me the source of inspiration for a series of themes, a group of cultural connotations of coloring. The expression of a series of products is still somewhat shy, but his passion and professional self-confidence are permeated with that young and sincere face, just like the brand of sunshine, fashion and health.

I dare say, with the emergence of a large number of new generation of local design talents like Chen Guofa, the youth vitality of Fujian brand will be more charming.

Because, from the clear eyes of Chen Guofa, I not only saw the sensitivity of the people to the market, but also read their perseverance in pursuing their career and striving to win.