Jiaxing Batman Clothing Company Business Fire

The financial crisis sweeping the globe has made it difficult for Zhejiang enterprises to make clothing exports.

However, there are exceptions - the Jiaxing iiFF textile company, which has recently been very busy, and a batch of Christmas clothes designed and made by them will soon be flying to the United States, Britain and Sweden.

In addition to Santa Claus, there are many familiar characters in the costumes, such as Batman, X police, Winnie the Pooh and the green giant.

I am so busy with "Spiderman" and I am so busy because of the recent sale of games in the European and American markets.

Well, this is related to the financial crisis.

The reason is simple: economic depression - low income - low spirits - decompression.

Well, will it be better to dress up as Superman?

"Many foreigners feel depressed during this period of time. Putting on the game clothes such as Spiderman and X policeman is also a stimulus to their mood, and the pressure of work life is also reduced."

Li Sikui, manager of the personnel department of the eve company, said with a smile.

You can walk into the sample room of Eve, and you can find the game suits from children to adults.

"This is the coat of snow white and the seven dwarfs, the captains of the Pirates of the Caribbean."

The house full of "robot cat" and "Winnie bear" put people in the fairy tale world.

According to the people of the Ministry of marketing, the design and production of these animated characters are "keeping pace with the times", and what animated movies are popular in the market. The company will design and produce clothes similar to the protagonists in advance, and then synchronize with animated cartoons to the market.

At first, I didn't expect to play games. At first, the company did not play games.

"At the beginning of the 2003, our position was mainly based on production sportswear."

Li Sikui said that their sports brand is also good, but it is more difficult to compete with famous brands at home and abroad. After market investigation and acceptance of orders from large companies such as Disney, the company adjusts its positioning and changes to the game line.

"There are not many game costumes in Zhejiang, but it is estimated that no more than 5."

According to Chen Linjian, director of the product development center of the eve company, the R & D team is developing the sample for foreign orders, but now it is also facing the domestic market.

"Some western festivals and Western elements are gradually accepted by Chinese people. In the next five to ten years, the game will also sell well in China."

It is understood that on the basis of game playing OEM processing, according to the company's commitment to design game suits in the future, its own brand games will reach 40% share next year.

An example of enterprise pformation and upgrading. This year, according to the company, the company has developed 500 kinds of game suits and holiday suits for European and American markets.

Up to now, the output value is 190 million yuan.

In the face of severe economic situation, AI can produce such an excellent pcript, which is inseparable from the enterprise's independent innovation and pformation and upgrading.

"We did a lot of things, especially in internal management."

Li Sikui said that he introduced advanced 5S management mode to control production costs, improve employee welfare and ensure product quality.

For example, there is a small switch on the operator's position to avoid wave charges. Every employee has a service age allowance and paid vacation. "The team's cohesive force is very strong, which makes the production efficiency of the enterprise stable."

"Foreigners recognize two things, one is the quality of products, the other is the delivery date.

These two points are our reasons for winning orders in the market.

Li Sikui said, other enterprises are laying off workers and reducing salaries, but they are recruiting people again.