Ali Online And Offline Jointly Seize Resources

< p > after Tencent's strategic stake in public comment, the Internet giant's competition for resources under the O2O line has become increasingly fierce.

Yesterday, a href= "http://www.91se91.com/news/index_c.asp" > Alibaba < /a > group (hereinafter referred to as "Ali") revealed that the "3. 8 Taobao mobile life festival" will cooperate with Yintai business, Joy City, new world, Hualian, and five major retail department stores in Wangfujing, and open up the retail, consumer, and offline retail channels, and explore new mobile and e-commerce consumption patterns.

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< p > industry analysis shows that this is a business opportunity for the online industry to gain resources integration through the O2O cooperation.

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< p > < strong > online and offline. The joint efforts < /strong > /p >

"P" yesterday, Alipay also announced a cooperation with offline convenience stores -- convenient stores such as hi tech and Mei Yi Jia launched a full range of discounts for mobile payment. Users pay for Alipay wallets in these convenience stores, and enjoy "5 full 5" wallet prices.

Including "Hi", "Mei Yi Jia", "Hongqi chain", "100", "Yu Ting" and so on, there are 7 convenience store brand Alipay wallet to carry out the "wallet price" discount.

As of March 15th, users will be able to get 5 yuan of red envelopes and a limited amount of red envelopes per person when using Alipay barcode to pay 5 yuan in these convenience stores.

Among them, in Southern China, hi and Mei Yi Jia, users can also experience Alipay's Wallet 1 cents to buy tea eggs and Wang Laoji discount.

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As of 26 days, the number of convenience stores participating in the "wallet price war" reached 15000, covering P, Shanghai, Guangdong, Zhejiang, Jiangsu and Sichuan provinces.

This is the largest joint sale in the retail convenience store market in recent years, which indicates that retailers pay more and more attention to mobile payment.

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"P" in this "3 / 8 mobile Taobao Life Festival", the mobile phone Taobao joined Hangzhou City West Yintai city cooperation for the first time to launch a new concept of "pay no queuing" service pilot, users in Hangzhou City West Yintai brand stores will receive from the mobile phone Taobao client tips, let users open Bluetooth.

After selecting the goods, users can complete the payment through their own Alipay account through the Bluetooth system, and no longer need to go to the cashier to line up payment.

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< p > "in today's popularity of smart phones, consumption and shopping have entered the mobile era."

Alibaba group business cooperation leader Wu Qian (Yi Fang) said that the cooperation with the five major retail groups will fully open up the consumption channels of online shopping users and offline users, so that users can truly experience the most fashionable, convenient and fun life in the mobile Internet age. Some enterprises believe that putting a two-dimensional code in the shop can solve the problem of commercial mobility or O2O, but that is only part of the so-called O2O format change. The arrival of the mobile era has left users with no online or offline distinction. The online life of users is actually the real life of users. Therefore, in the mobile Internet era, users are not only simply accessing the Internet, but also need to let users form a healthy win-win environment platform under the online regression line.

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< p > Hualian is the first activity to participate in the Alibaba platform. According to the disclosure, the "3. 8 Taobao mobile life festival" activity will be landed at the Hualian Wanliu shopping center in Beijing. Hualian is also planning to start the comprehensive cooperation between Beijing remaining 16 Beijing Hualian Shopping Center and Ali.

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< p > reporter learned from Yintai commercial office that it is not the first time to cooperate with ALI. Before this, Ma Yun appeared in Yintai Wu Lin store to publicize O2O mobile payment in the department store, and Yintai also participated in all kinds of promotional activities of Ali.

In this O2O cooperation, < a href= "http://www.91se91.com/news/index_f.asp" > consumption < /a > ahead of time, through the Taobao mobile client, they receive the special coupons, red packets and membership cards of Yintai commercial's participation in the "3. 8 Taobao mobile life festival" shopping mall. During the "3. 8" activities, users can use Alipay checkout when paying for the shopping under the Yintai shopping arcade. The coupons and red packets that are received in advance can be directly written off in Alipay accounts.

Customers who participate in activities through Taobao mobile clients still have a chance to consume at Yintai site.

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< p > it is learnt that the future cooperation between Alibaba and the five major retail groups will also involve traffic, marketing, membership, data, payment and other aspects. Alibaba's responsible person said that Taobao mobile is also working with businesses to try out some cutting-edge technologies that can open up online and offline shopping processes to meet future users' conceptual shopping scenarios.

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< p > < strong > the competition between tourists and resources < /strong > < /p >

< p > reporter learned in the interview that under the impact of the electricity supplier, a large number of traditional entity retailers have been battered in recent years, not only the gross profit margin of the whole industry has declined, but also the tourist source has been running away.

Many retailers are considering the pformation of e-commerce.

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< p > "from a retailer's point of view, it is impossible for us to link up with the electricity supplier. We must embrace the electricity supplier. In addition to our own Yintai shopping website, we have started many cooperation with ALI since last year in order to integrate online and real consumers. The popularity is the foundation of the entity store. We believe that the electricity supplier era may impact the popularity of the store. But if we can further cooperate with the electricity supplier, we can enhance the popularity of the store and pform the online shopping consumers into the store."

Intime business related personnel said that the recent Yintai business intends to further cooperate with Alipay.

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< p > if the entity store business is to get more customers and popularity, then the electricity supplier may get more customers' sticky and offline resources through payment war.

Interestingly, a few days ago, the public comment network just launched the activity that WeChat can enjoy the discount through the payment of WeChat, and WeChat paid a lot of customers in the short time through the return and cash saving activities of the taxi software. Therefore, there are people in the industry who believe that Ali joined hands with the five entity retailers to do more penetration of the payment platform and compete with Tencent for the end.

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< p > in addition, online competition for offline resources is also a hot topic.

The industry believes that O2O itself is based on LBS's "a href=" http://www.91se91.com/news/index_s.asp "e-commerce" /a ", but the Alibaba, who is an electric provider, has not been successful in the O2O field at present. Although it hopes to have a breakthrough in the localization of movie tickets, restaurants, hotels and so on, it has achieved little success.

When the Tencent and the public comment on the joint and vertical approach, Ali's current strategy is through the traditional advantage of mobile phones Taobao, Alipay joint attack, O2O's offline resource battle has just begun.

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