2014 Tenth Asian Sporting Goods And Fashion Show

< p > 2014 the Tenth Asian sporting goods and fashion show (ISPO BEIJING) was held last week in the National Conference Center of the capital Beijing. Nearly 600 outdoor, winter and extreme sports brands from around the world brought high-tech products and leading world technology.

This is the tenth year that ISPO has entered the Asian sporting goods market. With the participation of many international first-rate sports brands, the "a href=" http://www.91se91.com/news/index_p.asp "Beijing < /a" outdoor exhibition has become an annual industry event that China sporting goods industry can not miss.

In recent years, the Fujian outdoor outdoor business will not miss this professional platform for displaying the brand. Tianlun Tian, San Fred, Mingwei CAMKIDS and so on also join hands in Beijing to take part in the feast of the external product circles.

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< p > < strong > international outdoor exhibition gold plating < /strong > /p >

< p > with the rise of Fujian outdoor products, it has become commonplace to attend international exhibitions.

Apart from attending exhibitions, their footprints also spread all over the country.

The annual ISPO exhibition in Munich is the largest comprehensive exposition in the global sporting goods and sports fashion industry. Its exhibits cover almost all types of sports industry.

This year, PEAK has opened its own booth as the only sport in Quanzhou, a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand, at the ISPO Munich exhibition.

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< p > "we have been to Germany every year since 2004.

The main purpose is not only to understand the latest international trends, but also to visit new customers through such an international exhibition.

Wu Guanqun, manager of the International Sales Department of PEAK group, said that the annual spending of nearly one million of the products is more about the promotion and dissemination of the brand. "It means that we can visit the customers we visited this year for a short period of time in the short time of the exhibition, so that customers who come to the exhibition can get to know us and understand PEAK."

In addition to continuing to publicize professional basketball products, at the exhibition in Beijing this year, PEAK brought the outdoor costumes of some teams of Sochi Winter Olympic Games to the exhibition. "Customers are very sure of our products.

This time, some new customers have come to buy our products in the form of official delegations, which have not happened before.

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Feng Shiling, who had just returned from Germany last month, went to Beijing again and again after a brief Spring Festival holiday.

As a well-known outdoor brand, Tianlun Tian's "a target=" _blank "href=" http://www.91se91.com/ "> shoes > /a" business manager, he had been on the road for half a year last year, "just three or four times South Korea, and not Beijing, Shanghai, Guangzhou, Anhui, Jilin and so on."

This is his tenth year in Tianlun Tian, and also the ten year of the gradual rise of Fujian outdoor products.

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< p > "even Germany ISPO, which is 38 euros and a ticket, we must go in.

This is a professional event. The functional accessories and fashion trends in the exhibition are all the benchmarks of the global sportswear.

Feng Shiling said that participating in the exhibition will enable them to keep abreast of the development trend of the industry and understand the latest trend of the product.

"Many outdoor brands on the international front hold a brand order meeting directly on ISPO Munich, which also gives us great inspiration.

In the next few years, the order of our brand will also move closer to this trend. "

Feng Shiling calculated the accounts to reporters. Taking their enterprises as an example, under normal circumstances, the annual total expenditure of two orders in spring and autumn is one million, while the two professional outdoor exhibitions in Beijing and Nanjing are about one million, only 2 million of them are spent.

"If you can participate in the exhibition, you will also hold the order, so you can save nearly half of the cost."

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< p > < strong > major themes appear at the exhibition < /strong > < /p >.

< p > on the 19 day of this month, on the first morning of ISPO BEIJING, at the home of Tian Lun Tian, a relay baton pfer ceremony was held, which was called the "Tian Lun Tian campaign", "30 latitude north latitude strategic exposition and riding through the United States Highway 66 sharing meeting" and "north latitude 30 degrees".

In addition, it launched the first stop of Tianlun Tianshui resource protection public welfare project, which is launched by Tian Lun Tian, the source of water resources in Sanjiang and the outdoor sharing of flower carving.

The successful completion of "riding across the United States Highway 66" has lifted the morale of III's "north latitude 30 degrees" campaign launched by Tianlun Tian 2014.

It is reported that this year's Tianlun Tian "30 degrees north latitude" series of brand activities will have a ride across the United States Highway 66, then climb Mount Everest, sailing across the Atlantic, hiking across the Brahmaputra Grand Canyon, self driving across Africa Sahara desert.

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< p > not only that, but also on the micro-blog circle of sina micro-blog and brand leaders of Tianlun Tian, the reporters also saw the exhibition booth full of American elements. The main contents of the exhibition included "Dezhou big brother Steak House", "India town" and "Grand Canyon".

The layout of the exhibition area contains a strong element of the United States, showing the characteristics of the US Highway 66 and the Western Cowboy and Indian culture. It conveys the theme of the brand's "challenging life and persisting in dreams". It also lets the people who come to the exhibition feel an American culture on their own, so that the brand image is deeply rooted in the hearts of the people.

Xu Tengda, general manager of Tian Lun Tian outdoor products company, said that this series of activities aims to advocate environmental protection and healthy outdoor sports, and also set up a brand image of professional outdoor sports with high grade, high starting point and high standard for enterprises.

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< p > > "we have participated in ISPO BEIJING for three years in a row." Chen Baoyan, director of the media, said that this year's exhibition will take part in the exhibition of San Fu's Land Rover club. The theme of the "new heights" will be re interpreted around the theme of "mountain there". Wang Yongfeng, captain of the Chinese mountaineering team, is invited to cheer the brand on the spot.

"Multidimensional display of brand."

In addition, St. Valentine also brings the latest technology and functional products to the exhibition.

"This year's" hi tech solar ski suit "has been recognized by the industry. The new material can make the mobile phone charging outdoor and solve the charging problem of communication tools in the open air.

Chen Baoyan said.

In addition, this season, St Frye also released the three themes of top heroes, outdoor travel and fashion life for the first time.

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< p > for the first time, exhibiting ISPO BEIJING's Mingwei CAMKIDS has won widespread concern in the industry.

As the Quanzhou brand located in the domestic teenager < a href= "http://www.91se91.com/news/index_s.asp > > market < /a >, Mingwei CAMKIDS also does its best to publicize itself at this exhibition.

Although it is the first time to participate in the exhibition, Mingwei CAMKIDS will directly move the order to Beijing, which not only meets the needs of exhibitors, but also displays the brand through such an international professional platform and expands the enterprise from the source.

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