Retail Crisis: Store In The Future Or Pformed Into A Logistics Center

< p > < a href= > http://www.91se91.com/news/index_c.asp > retail > /a > facing crisis.

According to ShopperTrak, the number of American retailers in the holiday shopping season in 2013 was about half that of three years ago.

With the rapid growth of consumer confidence, the decline in passenger volume indicates a structural change in the way consumers shop.

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< p > today's consumers live a busy and stressful life, and shopping takes time.

Shopping is often a task.

Consumers find it easier to investigate products online and to shop than to shop.

Although shopping in the store is still an interesting experience, in many ways, whether children lie on sofa chairs after bed, lunch at quiet time or on the road, online or through mobile devices shopping provides a better overall experience.

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< p > in many cases, consumers can get more information on the Internet than in stores and salesmen.

Online reviews and price comparisons allow consumers to be more confident in their shopping decisions. Free delivery is a fixed policy on the Internet market, especially during holidays.

Returns are even easier than before.

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< p > < strong > online and < a href= > http://www.91se91.com/news/index_cj.asp > mobile commerce > /a > continuous growth < /strong > /p >

P and e-commerce and traditional retailers continue to grow online and mobile e-commerce.

ComScore reported that online shopping spending increased by 10% during the holiday shopping season in 2013. Many retailers also reported strong growth in their website sales.

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P is also undeniable that Amazon has been lucky.

The company reported that the holiday shopping season in 2013 was the most popular period of its sales so far. On the day of online shopping Monday (the first Monday's online shopping promotion campaign) after Thanksgiving holiday, more than 36 million 800 thousand goods were ordered on its website around the world, and its market share continued to expand.

Many retailers are at a loss as to how to fight against Amazon's massive invasion by investing heavily in logistics centers, increasing market growth, and adding surprising customers to its gold service program.

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< p > now, consumers' expectations for shopping have improved. 71% of consumers expect to see goods in the store from the Internet, and 50% of consumers expect to buy from the Internet and pick up goods in the store.

In the era of smart phones, consumers have even greater control. They not only want to buy goods online, but also use their phones to shop from stores.

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< p > recent research conducted by Forrester Research, a market research firm, shows that 56% of consumers use mobile devices to investigate products, and 38% of consumers use mobile devices to check whether they have goods on the way to stores. 34% of consumers use mobile devices in stores to investigate products.

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< p > < strong > What does this mean for retailers? < /strong > /p >

< p > the good news is that retailers do not turn a blind eye to the trend of consumers.

Recently, at the National Retail Federation conference held in New York, consumers and competitors urged everyone to talk about "all channels".

The idea of full channel means that all channels must work together to provide a unified and consistent consumer experience, although it depends on the channel environment of consumers.

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< p > the question of "all channels" still contains the word "channel".

For many retailers, this means allowing consumers to pick up online goods in the store, or to accept the return of goods that consumers order from the Internet in the store.

However, the actual business cases are far more than these strategic initiatives. They also include meeting the basic consumer needs -- increasing the lifetime value of consumers, speeding up the inventory turnover in stores, and creating higher profit margins by reducing the slow-moving prices of goods in unsuitable stores.

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< p > < strong > store's future < /strong > /p >

< p > with the increasing number of consumers shopping and shopping centers in the consumer market, it is a serious problem for a physical store once a consumerist center.

Of course, retailers can also turn off shops with poor performance and integrate stores, but more fundamental changes must be carried out, such as: < /p >

< p > < strong > pforming stores into logistics centers.

Amazon /strong is rapidly expanding its logistics center and choosing its location in nearby major metropolitan areas to ensure that important products can be delivered on the same day or next day.

Retailers have limited storage facilities for online businesses, but the location of many stores across the United States and even the world may have enormous advantages.

In the 80 and 90s of last century, many retailers placed their entire stock in the store.

But now, as we may see, shops have been pformed, increased direct order delivery, and placed inventory in logistics departments, limiting the number of products stacked in stores.

This will require system investment and changes in operation, but these are of great significance for long-term competition between Amazon and other resource rich retailers.

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< p > < strong > bring store experience to different levels.

< /strong > many retailers believe that if they put merchandise on the shelves, leave the lights on, recruit enough salespeople to win customers, and prevent pickpockets from stealing in the stores, they finish their work.

So it's not surprising that consumers turn to their smartphones for answers.

Retailers must focus on the customer experience in the store and equipped with digital equipment, so that the salesperson can understand the products they sell at least like consumers.

Shopping for pleasure has not lost the market - consumers are still interested in various tempting activities offered by the physical stores.

When consumers walk into stores, they give them feedback from two aspects: brand name and service, with the exception of a href= "http://www.91se91.com/news/index_c.asp" > shopping experience < /a >.

Provide tablet computers or mobile devices to sales staff so that they can better serve customers.

If a shopper wants to order a product from another shop, try to find the location of the sales accessories or pay for the products they buy, try to make every effort to meet their expectations if the shoppers try fitting in the fitting room.

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