Shopkeeper Pricing Strategy Directly Affects Clothing Store Management

< p > < strong > 1. low penetration strategy < /strong > < /p >

< p > as a brand clothing dealer, no matter what pricing strategy is made, the ultimate goal is to make money.

First of all, it is required that the price of goods should be based on the cost of goods purchase, and no one will do "a href=" http://www.91se91.com/business/ "sale" /a below cost.

Therefore, in order to ensure the advantage of price competition, we need to purchase large quantities directly, so as to enable manufacturers to make more profits and minimize intermediate links, so as to improve business efficiency, do everything possible to reduce costs, and implement small profits but quick turnover to win at a low price.

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< p > < strong > 2., with surplus compensation method < /strong > < /p >.

< p > make a good ratio in sales, attract customers to buy their products in large quantities at low prices, and then profit from the products of related series.

In fact, this method is reflected in many supermarkets. For example, some supermarkets set low prices for certain electrical appliances, which attracted many customers. However, the price of a certain auxiliary device was very high, earning less than a href= "http://www.91se91.com/ business/" > profit < /a >.

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< p > < strong > 3. flat head low tail method < /strong > < /p >.

< p > flat head low tail method is to slightly lower the price, but it gives people a lot of feeling.

For example, the clothing of 309 yuan is pferred to 300 yuan, although the difference is only 9 yuan, but it feels like a lot worse.

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< p > < strong > 4. illusion pricing method < /strong > < /p >

< p > a supermarket sells 500 grams of milk powder to a brand, priced at 30 yuan, and then the brand has introduced a product of 450 grams. The supermarket is priced at 28 yuan, so the price of this product of 28 yuan is very good.

This is why consumers are sometimes less sensitive to weight than price sensitive.

In fact, if you calculate it carefully, you will find that 450 grams of milk powder is more expensive.

This method is also applicable to clothing sales. For example, two kinds of clothes with the same quality and different styles and models can do this < a href= "http://www.91se91.com/business/" > price < /a >.

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< p > < strong > 5. season discount < /strong > < /p >

< p > clothing is light and busy season. Therefore, sales can flexibly give customers a certain discount according to the light and busy season.

In addition, it is also possible to decide whether to discount or give a discount according to the time and quantity of the purchase.

In fact, many shops, such as the introduction of seasonal sale and so on, belong to the type of seasonal discount.

If this pricing is applied properly, it will not only attract a large number of < a href= "http://www.91se91.com/business/" > consumer /a >, but also effectively alleviate the situation that the passenger flow is too low in the off-season and let the shops lose money.

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< p > < strong > 6. psychological pricing strategy < /strong > < /p >

< p > in many supermarket chains, we can see that there will always be a "small tail" at prices, such as 7.8, 8.9, 9.9 and so on.

Take a closer look at the sales of goods in supermarkets, with "small tails" accounting for 85% of the total merchandise.

The reason why supermarkets make such a price is mainly based on customers' < a href= "http://www.91se91.com/business/ > purchase psychology < /a >.

A dress priced at 99 yuan, people will feel much cheaper than 100 yuan, and if the price is 101 yuan, it will be too expensive for people, and 99 yuan is a step up.

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< p > understand these and try quickly. Your clothing store will also make money! < /p >