The Secret Of Vitoria: The Mystery Of China'S Franchised Dealers

< p > "Yimin hand in hand the famous international underwear brand" a href= "http://www.91se91.com/news/index_f.asp" > Vitoria's Secret < /a >. With the disclosure of this news, yesterday, Yimin group's stock price went against the trend, the single day increase was as high as 7.4%.

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< p > Yimin group announcement announcements that Yimin wholly owned subsidiary signed a letter of intent with the Shanghai Cci Capital Ltd (hereinafter referred to as "wheat investment"). The two sides will set up a joint venture company, and invest in the secret of Vitoria. The joint venture company will become the only legitimate authorized dealer of "Victoria" and other brands in China.

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< p > < strong > Yimin called joint wheat: < /strong > /p >

"P > < strong >" Wei Mi "has exclusive agency distribution rights for 8 years. < /strong > < /p >

< p > February 25th, Yimin group announcement shows that Yimin group's wholly owned subsidiary, Shanghai ancient and modern underwear Group Co., Ltd. (hereinafter referred to as the ancient and modern group) signed a letter of intent to establish a joint venture with Ma on February 25, 2014, and the joint venture company intends to register in the Shanghai free trade area.

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< p > the main contents of the letter of intent include the following points: first, the exclusive agency distribution rights of the "secret" China in the 8 years of the "secret" investment in China (as of 2022), and the exclusive agency distribution rights and related assets of the Selmark brand China District, which accounted for 65% of the shares of the joint venture company; secondly, the ancient and modern group made a cash contribution based on the evaluation results, accounting for 35% of the total shares; third, after the establishment of the joint venture company, it was the only authorized authorized dealer for the "Wei Mi" and the Selmark brand in China.

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< p > public information shows that "Wei Mi" belongs to the famous middle and top grade "a" target= "_blank" href= "http://www.91se91.com/" > clothing "/a" producer Intimate Brands group, which is one of the most popular underwear brands in the world. Its sales volume was 6 billion 580 million US dollars in 2013. Selmark is the top European underwear brand from Spain and is now actively developing new market.

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P > in the opinion of the analysts, the lingerie brand is located at the middle end of the Yimin group, and the sole agency of Vitoria's secret and Selmark brand underwear will help to realize the rapid promotion of the brand, enhance the influence of the brand market and increase the performance of the Yimin group.

For Vitoria's secret and other brands, it can be expanded rapidly through some ancient and modern channels.

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< p > so, this cooperation is indeed a great help to Yimin group, but what kind of company is the investment of wheat?

Is there a legitimate qualification for agency?

Yesterday, the "daily economic news" reporter tried to find clues related to the investment of Yimin partner, but never found the official website of the company, and could only learn its sporadic information from some investment websites.

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< p > < strong > > Mrs. Jimmy: < /strong > < /p >

< p > < strong > has been prosecuted by "Wei" and "/strong > < /p >.

< p > during the investigation, the reporter obtained a clue from the website of the Supreme People's court accidently.

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< p > together with the "secret store brand management Co. Ltd. of Vitoria", Shanghai's Jintian a target= "_blank" href= "http://www.91se91.com/" > dress < /a > infringement of trademark rights and unfair competition disputes ", the reporter found that the plaintiff's secret store brand management Co., Ltd. of Vitoria filed a lawsuit with the second intermediate people's Court of Shanghai because of disputes over trademark infringement and unfair competition caused by Jintian Clothing Co., Ltd. (hereinafter referred to as Jintian company).

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< p > the second intermediate people's Court of Shanghai decided in April 23, 2013 that the defendant Jintian company immediately stopped the unfair competition behavior of false propaganda of the secret company of the plaintiff in Vitoria, and sentenced the secret compensation of Jintian to Vitoria to RMB 80 thousand yuan.

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After P judgment, the two parties have not appealed within the statutory period, and the judgment has been legally effective.

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< p > what is the relationship between Jintian company and the investment of wheat? Why is it investing in the distribution right in China?

Yesterday, the "daily economic news" reporter called on the identity of the franchisee to invest in a manager Liu's telephone number, she said that the company and Kam Tin is a cooperative relationship.

Investment is mainly responsible for investment, Jintian clothing is responsible for logistics warehousing.

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< p > in the face of questioning by journalists about their agency qualifications, the manager has repeatedly stated that the authorized agency of the company is authorized by the American parent company of "Wei Mi", which is authorized by the AFB company of the United States. It is absolutely no problem for the US AFB company to give this authorization to the company again.

She also stressed that "Victoria" has no network authorization in China, so many websites sell cottage products.

And the underwear bought on account can not be tried on, so there is no shop product authentic.

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< p > < strong > Victoria's response: < /strong > < /p >

< p > < strong > Kismat is the a href= "http://www.91se91.com/news/index_q.asp" in China. The sole franchisee is < /a > /strong > /p >

< p > according to Yimin group's announcement, Masi's investment has the "Wei Mi" brand agency power, but in the aforementioned disputes, Vitoria's Secret company has made it clear that there are no entity business activities in China, and all sales are carried out through mail order and online shopping.

Then, after the legal dispute, did the two sides cooperate again?

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In order to clarify the situation, the reporter sent an e-mail to the general counsel Office of "Wei Mi" company on the night of the announcement, and the other party replied in the reply clearly that "we do not use any agents, and all licenses must come directly from our company."

At present, the secret of Vitoria has no authorized stores in mainland China.

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"P", "Wei Mi", said that in order to protect Chinese consumers, it will cooperate with the relevant authorities in China to stop all acts of unauthorized use of the company's brand.

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< p > the company also revealed that the first official secret store in Vitoria was opened in the second half of this year. The Kismat trading company of Valiram group is the only franchisee authorized to rent shops in China and run secret stores in Vitoria.

Reporters then sent an email to Valiram group to inquire about the agency matters in China.

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< p > yesterday, the reporter called Yimin group as an investor to further understand the information of partner's investment. The company's securities affairs representative told reporters that wheat is a brand agent, and has the Vitoria secret and Selmark two brands in China.

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< p > when a reporter asked Yimin if he knew about the investment of wheat before the cooperation, such as whether the company had the exclusive agency right, the card representative said, "we still have a better understanding of it.

We have seen all these documents and have the relevant power of attorney. "

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What is the real identity of P's investment?

As a listed company, did Yimin group fully investigate the partners before announcements were made?

In this regard, the reporter will continue to investigate.

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