Wang Yang Rises From Selling Clothes To Selling Images.

Everyone loves beauty.

Wang Yang was originally an introverted girl who met strangers and did not dare to speak. clothing Starting from the shop, we gradually pack the image of customer dressing, make-up and personal conversation. We have our own image design organization with an annual revenue of about 2000000. Now, the "beauty consultant" she builds can also accompany customers to go shopping, but there are only three times a year, and the appointment of customers has been arranged after July and August.

Building store finds high-end market

Change three times a day. clothes This is the most basic state of Wang Yang's work.

In the afternoon of January 25th, when the reporter interviewed Wang Yang, she just finished her morning training and had to attend a party in the evening. She changed her makeup and dress in different occasions. "For example, now I see you, makeup is light, morning jeans also changed into a short skirt. When I go to parties in the evening, I will change into evening gowns and big ring earrings. " Wang Yang said.

Before entering this line, Wang Yang was the market supervisor of a Japanese brand cosmetics. After her resignation, she opened a clothing store outside the main gate of Hubei University to run makeup and manicure. In May 2008, when the site began to be demolished, Wang Yang either chose another shop site or chose another business.

Finally, Wang Yang moved his clothing store to a tall building on the street.

Because it is a shop in the building, affected by the flow of people, Wang Yang's business is not as good as before. Looking at the white-collar workers who dress up every day to get in and out of office buildings, she suddenly realizes that these beautiful people pay more attention to their comprehensive image, and their accumulation in the cosmetics industry can definitely add extra points to their makeup.

Therefore, she immediately adjusted the direction of her business, focusing on make-up training. After the initial publicity and preparation, Wang Yang's first make-up training class was full.

In addition to make-up training, Wang Yang's image design company also includes three types of business, such as character design, personal image hosting and corporate image management. Wang Yang and her staff are also image consultants in many large enterprises and institutions in Wuhan.

　 "People who love beauty are my potential customers."

"The purpose of image design is to let my customers understand beauty, discover beauty, achieve beauty and finally enjoy beauty." Wang Yang said.

Wang Yang knew this for a long time. market "Every young man and woman who is beautiful is my potential customer." But she did not know how big the market was, and it was two things that really made her aware of her "status".

After statistics and return visits, Wang Yang's customer introduction rate, that is, the ratio of developing other customers through existing customers is 30% - 40%, far ahead of the national counterparts. In addition, she started early in image hosting, and helped her customers to carry out color matching and overall image packaging.

"In December 18th last year, I attended the China International Image Design Festival in Wuxi. At a forum, several of their peers discussed their development in the next two or three years, saying that they should develop from the current image makeup training to provide customers with comprehensive services including clothing color matching, speech and behavior. I was a little surprised at this time, thinking that this is not what I am doing now? "Wang Yang said.

Now, Wang Yang's trainees can not only learn in class, but also invite trainers to accompany, apply for, work, and shop throughout the day. "For example, shopping, the teacher will guide and purchase according to the student's image and temperament. But such a free service can only be provided three times per teacher per year. Now our teacher's appointment is scheduled for July and August. "

In order to enhance popularity, Wang Yang regularly held various theme parties. "Last month, we held the theme party of" little suit matching "in spring clothes. At this party, the marketing manager of a household electrical appliance company is in charge of another company. collocation They found common topics and talked very speculating. After that, they signed millions of contracts for the purchase of home appliances.