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Industry Dialysis: Chinese And Western Design Of Home Textile Brands

2014/2/21 23:34:00 34

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Home Textile Brand Chinese And Western Design Confrontation

the inheritance and sublimation of traditional technology 
 traditional traditional crafts are lost. Many people in the industry have been calling for protection of traditional crafts and sublimation. 
 in the new Bali Island product series introduced by this Zara Home, Indonesia's craftsman printing technology has become the inspiration source of the season "a target=" _blank "href=" http://www.91se91.com/ "and designer" /a ". The printing design of this series originates from the traditional batik art in Bali Island, which makes the printing of these ethnic customs vivid and vivid. Through traditional batik technology, indigo, verdant green and lemon yellow can be displayed brightly and brightly on fabric. At the same time, in the series of home decoration, these eye-catching printing and dyeing fabrics also make the pallets, photo frames and decorative boxes matched with fine texture. 
 this season, there are few domestic textile brands with traditional craft products. Only a few brands insist on inheriting, such as the Shandong Yunlong group, etc., to prevent the loss and loss of traditional handicrafts. At present. Most of the people who insist on inheriting traditional handicraft are aging. They need designers who inherit, innovate and sublimate, and finally carry forward these traditional handicrafts. 
 editorial comment 
Compared with P, domestic brands are less traditional in the process of inheritance. Traditional traditional crafts are few and precious, such as Nantong's blue printed cloth, Yunnan tie dye, Chinese traditional palace handicraft "Beijing embroidery" and so on. An expert in the industry once said, "foreigners know more about Chinese traditional culture than the Chinese do, and the designs they make are better than those made by Chinese people." At that time, it seemed that the appeal began to be effective gradually. Nowadays, home textile brands in China begin to pay attention to the traditional Chinese art, and use the traditional Chinese elements such as watercolor, Chinese painting and paper-cut to sublimate. When using these traditional elements, do not forget the importance of inheriting traditional crafts, do not let them disappear or be taken away by foreign brands. 
 reporter perception /p >
 the comparison of foreign home textile brands with domestic textile brands is indeed good and bad. Foreign home textile brands pay more attention to collocation. For example, the above-mentioned Zara Home is fast fashion, a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" brand ZARA brand. When their designers design a set of bedding products, they may include bedside cupboards, bedside decorations, and even matching cups and utensils, so that the overall matching can give people a sense of unity and beauty, and the whole home atmosphere is very harmonious. 
Compared with P, domestic textile brands pay more attention to details. For example, the "fuanna" home textiles, which is mentioned above, has been deeply rooted in the hearts of the people. The brand's own style is very representative. Although the patterns are constantly innovating and changing, the overall wind pattern can make people identify the difference from other brands at the same time. Simply looking at the patterns of each bed product is very unique and artistic. It seems that every exquisite pattern designed by the designer can have a different meaning. It seems that the whole brand has its own personality. This is the advantage that other foreign brands can not reproduce. 
 by comparison, the domestic textile brands are already very mature in making home textile products specializing in their own brand. Next, we must grasp the pace of extension and achieve the concept of "one-stop overall large household" as soon as possible. 
Less than P, nowadays, few products are seen in the domestic textile brand. There are also entrepreneurs complain in a low voice: "this is really difficult, and gradually extending from bed products to household products requires a lot of financial support." Nowadays, many foreign brands have already done it and produce a single product for comparison. They may not have a detailed domestic brand, but the design method of "overall household matching" is worth learning from home textile designers in China. The whole household is the trend of the times, which requires the brand to accelerate the upgrading step by step. 
 close to the natural main melody /p >
 in the major exhibitions and latest trends, "close to nature" has always been the main theme of the design, and is also the main element of the major brand designs. This season is no exception. In spring full of vitality, fuanna has introduced a series of series which are very close to nature, such as "forest cabin", "spring breeze intoxication", "sparrow dance neon" and so on. The "forest cabin" is fresh and elegant, showing a soft bright color series. This soft and high-purity tone can always bring infinite youthful vigor to the people, integrate the young heart into it, and add infinite interest to life. And the pattern is very rich in life. It is like a small wooden house surrounded by flowers in the depth of the forest. It is generally quiet and comfortable. Here, people can lay off their camouflage, relax their body and mind, listen to their souls, and dream freely. Its material is soft and slippery Tencel, suitable for gradual warming season. The "spring breeze is drunk" is a combination of rose red and blue to add elegance and romance to the room. Flowers are full of air, as if floral fragrance is coming, which makes people feel happy. The pattern elements are intercepted from the European pastoral style, showing the beauty of the lake hut far away from the hustle and bustle. The dreamy morning and cloudless blue sky make people feel the fragrance and beauty of nature, listening to the murmuring water, breathing the fresh air of nature, fishing on the brook, and leisurely rippling. It conveys the natural, warm and romantic sentiments, cling to the theme of "nature", uses the charming scenery as the main role, and shows a warm and agreeable atmosphere under the combination of delicate flowers and flowers. A picture of beauty is as if it were on the scene, bringing infinite reverie to people. 
P, Zara Home, this season's Amazon tour series, tropical plants, parrots and pineapples are design elements, which give off fabric texture in a pure white background. Dense jungle tones and rich green systems are combined into bright colors and colors. Exotic fruits and vegetables and tropical feathers of birds become the design details of bedding. Decoration and cutlery in the series also reflect design inspiration, and vivid animal and flower patterns create fresh summer textures. Lafite, glass beads and weaving details make the whole series more natural and simple. This season, the designer incorporated the romantic style and soft tone of gardening scenery in Impressionist paintings in the design of watercolor garden series. Watercolor forms of flowers, butterflies and hummingbirds have laid a series of design tonality, highlighting the texture of silk, linen and cotton. 
 editorial comment 
The new products of Zara Home publicize the exotic atmosphere of the Amazon jungle, while Fu Anna highlights the birds in the natural scenery, which not only highlight the clever movement of the picture, but also have a unique composition and clear and rich colors. In terms of color, Zara Home is mainly rendered with a large number of accessories, while the bed itself is lighter. The two brands have their own advantages. 
 the inheritance and sublimation of traditional technology 
 traditional traditional crafts are lost. Many people in the industry have been calling for protection of traditional crafts and sublimation. 
 in the new Bali Island products produced by Zara Home, Indonesia's craftsman printing technology has become the inspiration for designers of the season. The printing design of this series originates from the traditional batik art in Bali Island, which makes the printing of these ethnic customs vivid and vivid. Through traditional batik technology, indigo, verdant green and lemon yellow can be displayed brightly and brightly on fabric. At the same time, in the series of home decoration, these eye-catching printing and dyeing fabrics also make the pallets, photo frames and decorative boxes matched with fine texture. {page_break} 
 this season, there are few domestic textile brands with traditional craft products. Only a few brands insist on inheriting, such as the Shandong Yunlong group, etc., to prevent the loss and loss of traditional handicrafts. At present. Most of the people who insist on inheriting traditional handicraft are aging. They need designers who inherit, innovate and sublimate, and finally carry forward these traditional handicrafts. 
 editorial comment 
Compared with P, domestic brands are less traditional in the process of inheritance. Traditional traditional crafts are few and precious, such as Nantong's blue printed cloth, Yunnan tie dye, Chinese traditional palace handicraft "Beijing embroidery" and so on. An expert in the industry once said, "foreigners know more about Chinese traditional culture than the Chinese do, and the designs they make are better than those made by Chinese people." At that time, it seemed that the appeal began to be effective gradually. Nowadays, the domestic a href= "http://www.91se91.com/news/index_c.asp" > home textile brand < /a > began to pay attention to the traditional Chinese art, and the Chinese traditional elements such as watercolor, Chinese painting, paper-cut and so on were sublimated. Later, the design became more mature and had made great progress. When using these traditional elements, do not forget the importance of inheriting traditional crafts, do not let them disappear or be taken away by foreign brands. 
 reporter perception /p >
 the comparison of foreign home textile brands with domestic textile brands is indeed good and bad. Foreign home textile brands pay more attention to collocation. For example, the above-mentioned Zara Home is the brand of fast fashion clothing brand ZARA. When designing a set of bedding products, their designers can include the bedside cupboards, bedside decorations and even matching cups and utensils, so that the overall matching can give people a sense of unity and beauty, and the whole home atmosphere is very harmonious. 
Compared with P, domestic textile brands pay more attention to details. For example, the "fuanna" home textiles, which is mentioned above, has been deeply rooted in the hearts of the people. The brand's own style is very representative. Although the patterns are constantly innovating and changing, the overall wind pattern can make people identify the difference from other brands at the same time. Simply looking at the patterns of each bed product is very unique and artistic. It seems that every exquisite pattern designed by the designer can have a different meaning. It seems that the whole brand has its own personality. This is the advantage that other foreign brands can not reproduce. 
 by comparison, the domestic textile brands are already very mature in making home textile products specializing in their own brand. Next, we must grasp the pace of extension and achieve the concept of "one-stop overall large household" as soon as possible. 
Less than P, nowadays, few products are seen in the domestic textile brand. There are also entrepreneurs complain in a low voice: "this is really difficult, and gradually extending from bed products to household products requires a lot of financial support." Nowadays, many foreign brands have already done it and produce a single product for comparison. They may not have a detailed domestic brand, but the design method of "overall household matching" is worth learning from home textile designers in China. The whole household is the trend of the times, which requires the brand to accelerate the upgrading step by step.