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The Peak Time Of Shopping Center'S Commercial Value Has Gone Away?

2014/2/21 21:20:00 14

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Shopping Center Hang Lung Real Estate Fitting Room Joke

P, P > the main character of the "dressing room joke" -- Hang Lung Plaza developer Hang Lung estate, has been the leader of domestic commercial real estate developers. Chen Qizong, chairman of Hang Lung estate, has said more than once on various occasions that no domestic developer has ever compared with Hang Lung real estate in terms of rental return on commercial real estate. 2013, < a href= "www.91se91.com/pioneer/ > > Chen Qizong < /a >, when attending a forum, we also mentioned the 12 years ago in Shanghai, the Hong Kong Hui square and Hang Lung Plaza, which are now developed by Hang Lung, and the annual rental income is about 40% of the cost. however, it is undeniable that the rent growth of Hang Lung Plaza is slowing down under the impact of the electricity supplier shocks and short-term fluctuations in the consumer market. Chen Qizong once said that the average rent growth of Hang Lung Plaza and Hong Kong Plaza increased to two in 2012 from an average annual figure of more than two digits. In the first half of 2013, the rent growth rate increased by 8%. Has the peak value of commercial value "/p" > P > a href= "www.91se91.com/news/index_c.asp" > shopping center < /a > really gone? Some people speculate that if we sell the Hang Lung Plaza from the perspective of pure investment, is it the right time to maximize the investment value? The answer of Hang Lung is very simple: no sale plan. P > strong > rent still has room for improvement. /p > P > "we are always reviewing existing assets. Through continuous facilities upgrading, optimizing tenant portfolio, improving services and introducing more attractive promotional activities, we will bring the most fashionable and most necessary shopping and life experience to customers. These soft power will help us improve the flow of shopping malls, the overall shopping atmosphere and sales, thereby driving our rental income to continue to grow. In an interview with reporters, Guan Hui, assistant director of Hang Lung estate, made it clear that there is still room for high-speed growth in the commercial real estate market in the mainland. , he also said that the commercial property market in the mainland is still large and far from saturated. Although the sales volume of the electricity supplier is huge, the physical shopping mall is still irreplaceable. Just as videoconferencing technology has been developing widely and widely used, there is no significant reduction in official business trips. Watching movie videos on the Internet will not replace the cinema's survival space, because the entity store can bring unique experience to customers, which is difficult for the Internet to replace. It is believed that the real shopping mall and online shopping platform are not zero sum games, but they can coexist. in fact, Chen Qizong also said that the impact of the electricity supplier on Hang Lung Plaza is not big. He also has a more vivid view of the competition between the electricity supplier and the entity store: "the most likely impact of the network is that a well-known brand may have to open 100 physical stores, but now only 20 will be enough. The rest of the spanactions are moved to the Internet. If your business rank is twenty-first, the brand may not choose you. And the secret of Hang Lung is to do that 1/20. > P > strong > shopping center will be polarizing /p > P > a href= "www.91se91.com/news/index_cj.asp" > electricity supplier < /a > era. Is the traditional retail commercial real estate as Guan Zehui said, there is still much room for market development? To know, last year, "double eleven", when Taobao's sales exceeded 30 billion yuan, the chairman of the Alibaba board of directors Ma Yun once said that we should use digital to lower the commercial real estate prices. ShaunBrodie, the head of China's strategic research division, /p, P, said that in 2013, the mainland's online sales reached 1 trillion and 850 billion yuan, up 42% over the same period last year. But the total retail sales of consumer goods in the whole society amounted to 23 trillion and 440 billion yuan in 2013, and the actual market share of electricity providers is not high. Therefore, there is still considerable room for real business development. This growth space is reflected in the continuous growth of shopping malls throughout the country. For example, the shopping center and department store in Shanghai central business district increased by 2.38% in the last quarter of last year, reaching 61.43 yuan per square meter per day. Davies, director of the Chinese Market Research Department of the first Pacific peace, /p, P, also recognizes Chen Qizong's views. He said that the commercial value of shopping centers is more like an adjustment stage at present. The result of the impact of the electricity supplier is that the shopping center may be more polarized, that is, the stronger the stronger, the less featured, improper location or poor location will face a great challenge. comment: substantial business still has considerable room for development. This growth space is reflected in the continuous growth of shopping malls throughout the country. The commercial value of shopping centers is more like an adjustment stage at present. The shopping center may be more polarized, that is, the stronger the stronger, the less featured, improper location or poor location will face great challenges.