Fast Fashion Stores Opened In China In 2013, And Nearly 1000 Stores Continue To Develop.

< p > < strong > H&M accelerates market layout in China, < /strong > /p >

Last month, P, an internationally famous fashion retailing giant, was stationed in the west city of Guangzhou. It has an area of more than 1000 square meters, providing women's wear and men's wear, including < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > accessories, cowboys and many other products. "H&M"

< /p >

Magnus Olsson, general manager of Greater China, Singapore and Malaysia, said, "since the entry into China in 2007, H&M has developed rapidly. Guangzhou's West City store is the seventh store opened by H&M in Guangzhou City," P H&M said.

In January 10th, H&M was also stationed in the Huizhou Jia Zhao industry square, which was the sixth city of Guangdong in Guangdong.

So far, all the stores in Guangdong have broken through 23 and become the largest provincial market of H&M in China.

He further said that this fully demonstrates that H&M has been developing rapidly in the global market, and China with huge consumption potential has become one of the most valued and fastest growing markets in the group.

H&M will continue to develop rapidly in the Chinese market. As always, it will bring fashion and quality to consumers at preferential prices.

< /p >

< p > in addition to accelerating the layout of the Chinese market, H&M also said that it would open its first store in India this year and plan to enter the Philippines and Australian markets.

H&M chief executive Karl-Johan Persson said in an interview: "India is a huge market. At present, we have not yet entered.

There are 1 billion people here. In Sweden, we have only 9 million people but 150 stores. It depends on the time we enter, but the market potential is enormous. When we enter the India market, we will open some stores. If everything is as we wish, we will start to expand.

< /p >

Sales figures for January 2014, released by P H&M, show that by the end of January 2014, H&M has operated 3184 stores worldwide, an increase of 376 from 2808 in the same period last year.

In local currency terms, H&M sales increased 15% in January, up 5% from a year earlier.

< /p >

< p > > strong > UNIQLO intends to go to Hong Kong to list, focusing on the development of Asia < /strong > a href= "http://sx.sjfzxm.com" > strong > Business > /strong > /a > /p >

< p > for the layout of the Chinese market, UNIQLO has taken a more active strategy besides actively opening up stores.

It is reported that UNIQLO parent company Xun group announced recently that it plans to make a second listing on the stock exchange's main board in the form of Hongkong HDR.

This is the first time that the company has been listed overseas.

The target is aimed at China and Southeast Asian markets, in order to enhance visibility, expand business scope and attract talented people.

< /p >

P, a senior official in Hongkong, admits that the group's listing in the stock market can provide opportunities for international investors to facilitate investment in Hong Kong dollar denominated securities. At the same time, with the rapid growth of Asian markets in China and other countries, the company is committed to concentrating on developing Asian businesses, thereby enhancing the visibility of investors and customers in the region.

In addition, the Hong Kong listed company will not issue shares or raise funds.

Insiders commented that this approach is quite similar to that of Coach in the US.

This shows that UNIQLO is committed to the Chinese market and is also aiming to enhance its image.

< /p >

< p > reporter understands that XXX Group operates 7 main brands, 5 of which have entered the Chinese market.

In the 2013 fiscal year ended August 31st, the group had a total turnover of more than US $10 billion.

Tadashi Yanai, chief executive of fast marketing group, said it plans to develop the company into the world's largest apparel retailer by 2020. Its main business will be concentrated in China, Southeast Asia and emerging markets.

< /p >

< p > strong > expansion, at the same time, it is necessary to keep the product quality < /strong > < /p >.

< p > in fact, last year, the fast fashion brand opened shop in China has already been quite positive, and has become a great attraction for many shopping centers.

According to data from the survey firm Lai Fang, data showed that last year, 82 new stores were opened by UNIQLO, with a total number of stores reaching 257; H&M opened 62 stores, with 176 stores, and ZARA opened 18 stores, with a total number of 137 stores.

It is understood that GAP, MUJI, C&A, U&R and so on, together with the above three brands, last year, fast fashion brands opened nearly 1000 stores in China.

< /p >

< p > for the active layout of the two fast fashion giant 2014 in the Chinese market, insiders say it will further intensify the competition of fast fashion in the Chinese market, and further put pressure on the domestic clothing brands.

< /p >

< p > however, there are also senior people who say that compared with the traditional clothing brands, fast fashion does have the characteristics of fast updating, high frequency, following the international trend and low price, which has made Chinese consumers scramble for it.

However, in recent years, a number of fast fashion brands have come to China, and there have been some homogenization phenomena, causing consumers' "aesthetic fatigue".

In addition, the fast fashion brand also appeared "radish fast not washed mud" situation, the international environmental protection organization and China quality inspection department exposed fast fashion a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a > toxic, formaldehyde and Ph value exceeding standard quality problems also let consumers no longer worship fast fashion brand.

< /p >