Fast Fashion Seeks New Market, India Garment Giant H&M And Other Enterprises "New Battleground"

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Like P, South America, India has become the next battleground of a href= "http://sjfzxm.com/news/index_s.asp" > Inditex < /a > H&M and Gap.

According to estimates, foreign brands account for only 17% of India's clothing sales in 2012.

By 2020, sales will reach $141 billion, and the current annual sales volume is as high as $58 billion.

It is reported that H&M will open shop in India for the first time this year, and is also ready to enter Philippines and Australia.

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< p > India media reported in February 18th that the second largest clothing retailers in the world were < a href= "http://sjfzxm.com/news/index_s.asp" > H&M < /a > local time 17 released 2014 January sales data, according to local currency H&M H&M sales in January increased 15%, better than 5% in the same period last year.

In addition, H&M said last week that it will open its first store in India this year, including the presence in Philippines and Australia.

By the end of January 2014, H&M had operated 3184 stores worldwide, an increase of 376 from 2808 in the same period last year.

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P (November 2013), India (FIPB) the Foreign Direct Investment Promotion Bureau opened the green light to H&M, and approved the latter to submit the application for direct investment to enter the local market in April 2013.

It is understood that H&M will invest 7 billion 200 million rupees (about 100 million euros) to create a wholly owned subsidiary of H&M Retail India Ltd. in India, operating H&M brand products manufacturing, import and export, marketing, distribution, warehousing and retail, and plans to open 50 Direct stores, selling clothing, shoes, cosmetics, handbags and fashion accessories, household products, toys, kitchen products and other 9 categories of products.

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"P > to cater for the single brand retail barrier set up by the" a href= "http://sjfzxm.com/news/index_s.asp" India government < /a >, H&M will not operate e-commerce in India, and undertake to purchase goods of 30% of the total value of goods in India.

According to H&M's recently released supply chain data, about 31% (311) of its 993 supply plants come from four South Asian countries in India, Bangladesh, Pakistan and Sri Lanka.

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"India is a huge market and we haven't entered yet," said Karl-Johan Persson, CEO of P H&M, in an interview with India media in India in February 2013.

There are 1 billion people here. In Sweden, we have only 9 million people but 150 stores. It depends on the time we enter, but the market potential is enormous. When we enter the India market, we will open some stores. If everything is as we wish, we will start to expand.

He hoped that H&M could meet the growing middle class in India and the people who yearn for Western lifestyles.

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< p > H&M has now rented work and Rolle with an area of 10 thousand square feet of office space. According to the "Business Standard" in India, the company is also close to renting a 25 thousand square foot shop in a shopping mall in New Delhi.

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< p > earlier, the India Times quoted the news that H&M and Japanese clothing retailers fast Marketing Group's brand UNIQLO decided to postpone the local shop plan because of the India rupee depreciation and local economic and political factors.

According to sources, H&M and UNIQLO's first store in India will not open until 2015.

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< p > it is understood that Sweden's fast fashion "a href=" http://sjfzxm.com/news/index_s.asp "clothing brand" /a "H&M" announced yesterday that it will enter Australia this year and open stores in Melbourne a few months later, and plans to open stores in Sydney next year.

H&M also plans to open a brand store in COS (Collection of Style collection style) in Australia.

It is understood that the COS brand is mainly designed for mature H&M customers. The brand was founded in 2007 and has become the most popular private brand of H&M.

In 2014, Australia and Philippines will become an important market for H&M expansion.

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