Luxury Brands Are Also On The Top. Yesterday, 6 Brands Such As Carl Givenchy And Others Apologized.

In view of the internationally well-known brands, "coincidentally" committed a stupid mistake, the people's daily commented that not only aroused the indignation of the Chinese people, but also made their brand in China's market prospects bleak.

Recently, the words on a T-shirt designed by Versace were questioned by netizens, who tied Hongkong, Macao and the state. Versace apologized late at night. We love China and resolutely respect the sovereignty of China's territory. Then, Yang Mi's studio stated that the principle of adhering to the one China principle has stopped all cooperation with Versace brand. Yesterday, there was another news that many famous international brands such as Cox and Givenchy had no respect for China's sovereignty.

At 2 o'clock yesterday morning, netizen "Hongqiao one sister" broke the news on micro-blog, saying: "another big card is going to be humiliated to China. In the corresponding countries, Taiwan corresponds to Taipei, and Hongkong has become an independent sector. So, Coach, do you really not give everyone an explanation?" Bowen is also @Coach micro-blog official. A kind of

On the back of the T-shirt called "COACH1941", there are many names of cities and countries. Among them, Beijing and Shanghai have China behind them. However, Hongkong is independent of a block, not followed by the word "China", and Taipei (Taipei) is directly linked to Taiwan (Taiwan), which is parallel to the names of countries such as Canada, China and the United States. The reporter found that there were similar problems in the T-shirt of the same name. A kind of

At the same time, when searching for global stores on https://www.coach.com/stores, it shows FIND BY COUNTRY, which shows three place names in Hongkong, Macao and Taiwan, and is parallel to China and the United States.

At noon, he issued an apology on his official micro-blog on "T-shirt and official website to list Hongkong, Macao and Taiwan as the state". The statement said, "in May 2018, we found that there were major mistakes in the design of several T-shirts, and profoundly realized the seriousness of the problem. We immediately took urgent measures to take the initiative to distribute the commodities under the global channels." In addition, the statement also said that the contents of the relevant websites were immediately reviewed and revised. The statement finally said, "COACH is committed to long-term development in China, and respects the feelings of the Chinese people, and sincerely accepts the supervision and correction of the vast number of consumers".

Yesterday afternoon, Givenchy issued an apology statement:

In addition to the disappearance of the two brands, China's sovereignty has been repeatedly reported. Earlier, some netizens discovered that CALVIN KLEIN, the official website of the United States, listed Hongkong as a country. In response, CK issued a statement through official micro-blog, saying: "we apologize for the misunderstanding of the language / country classification options on the CALVIN KLEIN website. We will immediately revise and re check all the information related to China's territorial description. We also reiterate that CALVIN KLEIN fully respects and supports China's sovereignty and territorial integrity. Thank you for your attention and support from consumers.

Although it does not belong to luxury goods, the official website of Japanese sports brand Arthur (ASICs) also lists Hongkong and Taiwan as a national phenomenon. After investigation, the reporter found that when entering the official home page of Arthur, first of all, choose your country (according to Baidu translation: choose your country), in its drop-down list, the Asian Division of Arthur is Hongkong and Taiwan and China tied side by side, all known as the state.

At noon, Arthur apologized to the group as a foreign country on the official website of the group. The statement said that Arthur and China and its staff have consistently adhered to the territorial integrity of the motherland, supported the one China principle and supported Hongkong and Taiwan as an inalienable part of China's territory.

These luxury brands have "exploded" on the issue of China's territorial sovereignty. The Chinese people, who have been hurt by their feelings, can hardly swallow this tone.

People's daily commented: is apology useful?

In the past few days, the international luxury brands have made the same mistake and listed Hong Kong, Macao and Taiwan as "state". It seems that there must be another self-examination and rectification.

People's daily commented on the "stupid coincidence" of the international famous brands, which not only aroused the indignation of the Chinese people, but also made their brand look dim in the Chinese market. Especially in the "sensitive period" of Hong Kong Independence elements, such mistakes are more obvious. Some multinational companies are caught up in the present situation and have a strong desire for survival. The conventional action is to apologize. The question is, is apology useful? If there really is goodwill and awe, we should not hurt the feelings of the Chinese people at all times. If we really learn from it, we will not make a random comment on the issue of Hong Kong, Macao and Taiwan.

Commenting that business in China must abide by Chinese laws, which is a matter of principle. In the face of unruly multinational enterprises, we should not only condemn, but also take some self-defense tools from the "toolbox". All enterprises that are damaging China's sovereignty should wake up. The bottom line of the challenge is how far away are you from the cold?