Topshop Parent Company Sign Oracle To Rebuild Digital Platform

< p > the famous high street brand Topshop parent company ArcadiaGroupLtd. signed the US technology giant a href= "http://www.91se91.com/news/index_c.asp" > OracleCorp < /a >. (NYSE:ORCL) oracle bone inscription, aimed at reconstructing the digital platform, it is reported that the paction price is 50 million pounds.

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PhilipGreen, CEO of P Arcadia, said the deal meant that OracleCorp. (NYSE:ORCL) Oracle would provide technical support for Arcadia, including supply chain management, inventory control and consumer information management. PhilipGreen said that although stores would not disappear as consumers' entertainment, retailers must keep pace with the times, otherwise they would be left behind.

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< p > in addition, < a href= "http://www.91se91.com/news/index_c.asp" > PhilipGreen < /a > reveals Topshop's current online business prosperity in the US market, and Arcadia plans to establish warehousing in the United States to provide goods directly to us consumers.

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< p > early February, Arcadia's Topshop/Topman new flagship store opened in 49 street, Fifth Avenue, New York, with an area of 40000 square feet. It is the second largest flagship store in the world, second only to the flagship store at the junction of Oxford street and Regent Street in London.

When the store opened, PhilipGreen said it would invest $40 million to $50 million to develop American stores.

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P will open a new store in Washington and Santiago, and will enter Houston and Atlanta in 2015.

PhilipGreen expressed the hope that the flagship store could be placed in the high-end shopping area and for high-end consumers. The brand will also provide additional content services and personal services, and will also launch unique products for the US market.

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< p > in the just released London a href= "http://www.91se91.com/news/index_c.asp" fashion week /a, Topshop broadcast 3D live in the flagship store window of Oxford street, its London Fashion Week's TopshopUnique fashion show. The release will join the Inition of London 3D agency, and consumers can watch the live behind the scenes of the fashion show in real time through the window of the Topshop flagship store.

At the same time, the Topshop website will be broadcast live as usual. Some of the show products can also be accepted instantly, while the cosmetics and music used in the show can be purchased through online stores and iTunes.

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< p > Arcadia currently has stores in 36 countries, and online services cover 110 countries and regions.

PhilipGreen says it will invest in technology start-ups in the future.

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< p > related links: < /p >

P Topshop1964 was founded in London, England. At that time, there was only a Peter Robinson special store in the middle of Sheffield department store. After a year, PeterRobinson department store gave Topshop lots of space on the basement.

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< p > 1974, Topshop retired from Sheffield department store and became an independent retailer. When Jane Shepherdson became Topshop brand director in 1999, her wish was to build Topshop brand into an authoritative fashion brand.

Since then, Topshop has gradually become a success story in the fashion industry.

Now Topshop has 309 fashion stores in the UK, including the largest fashion shop in the world, a Topshop department store in Oxford Circus, London, attracting 200 thousand consumers every week.

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In September 2005, P showed a product line designed by Topshop.

This product line is called Topshop Unique, which was created in 2001 and displayed in the London Fashion week. After the exhibition, they set up exclusive partnership with some international boutiques.

These boutiques include "Opening Ceremony" in New York, Colette in Paris, and "10 Corso Como Comme des Garcons" in Tokyo.

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Every week, Topshop has 100 thousand new products on P shelves.

The products sold by Topshop stores cover everything you can think of, from leather coats to shorts to all kinds of accessories, such as bags, bracelets, underwear, cosmetics and even toys.

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