Fast Fashion H&M And Other Brands Take Advantage Of The Internet Platform To Crack Down On Luxury Products.

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< p > fast fashion, with the trend of following the trend of the season, the speed of new products to the shops, and the high frequency of display of window displays.

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< p > < strong > the goods are highly pported for 20 minutes, and a styled wrinkled skirt is shown. < /strong > /p >

One of the advantages of < p > < a href= "http://sjfzxm.com/news/index_s.asp > fast fashion > /a" lies in the strong supply chain support and the high flow of goods brought by the rapid market reaction speed, such as the ZARA from the design version, customization, shipment to the shelf cycle reached an astonishing 15 days.

What is even more alarming is that in recent years, from France, "a href=" http://sjfzxm.com/news/index_s.asp "Thomas Vailly < /a" and the cooperation of Laura Lynn from Holland recently developed an invention that can make a styled and wrinkled skirt wear in 20 minutes.

Such a rapid delivery speed, relying only on offline pactions, is very difficult not to cause inventory backlog and increase inventory finished products.

Therefore, we need a professional promotion and precise matching platform, such as Southern China city network textile channel for online promotion, eliminating inventory.

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< p > Southern China city network textile channel is one of the three major channels of the "a href=" http://sjfzxm.com/news/index_s.asp "Southern China city network < /a". It has a professional electricity supplier service system to help the fast fashion brands to match the supply and demand accurately, and help fast fashion brands find buyers faster.

More importantly, with the Tencent's stake in Southern China City, the brand influence of Southern China city network textile channel is more powerful. With the powerful brand influence, the Southern China city network textile channel can give full play to the effectiveness of the network media and push the fast fashion brand information out.

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< p > < strong > replace luxury brand into shopping mall main force < /strong > < /p >

< p > > a href= "http://sjfzxm.com/news/index_s.asp" > UNIQLO "/a", "Muji", "ZARA" and other fast fashion brands are characterized by large scale shops, high commodity renewal frequency and low commodity prices. These characteristics enable fast fashion brands to attract a lot of popularity and high turnover, which is conducive to the popularity of shopping malls and the increase of sales volume in the low consumption market environment. Therefore, instead of luxury brands, they become the main stores of major shopping malls. In order to attract these high popularity and high turnover main stores, the major shopping malls even give them very favorable conditions such as low rent, zero rent, and decoration fees.

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< p > < strong > cover luxury brands, fast fashion brands gradually cover the whole country < /strong > < /p >

< p > 2013, the global economy is weak, LV, a href= "http://sjfzxm.com/news/index_s.asp" > GUCCI < /a > and other international luxury brands have suspended the pace of opening new stores. Fast fashion has accelerated the pace of opening stores and has been advancing all the way because of the lipstick effect.

It is understood that the fast fashion brand UNIQLO currently has more than 200 shops in more than 50 cities in China. According to relevant sources, UNIQLO will continue to take root in the Chinese market and strive to open 80~100 new stores a year.

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< p > < strong > fast fashion brand layout. The electricity supplier carries on the South China city network type operation < /strong > < /p >.

< p > August 2013, fast fashion brand > a href= "http://sjfzxm.com/news/index_s.asp" > H&M < /a > the company announced that it will enter the world's largest online clothing market in August, and open up its sales channel of the official website of the US site, so as to realize the operation mode of double track development, entity + network operation and industry + regional integrated operation.

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At present, fast fashion is catching up with the opportunity of luxury brands being low. Analysts expect that if we cooperate with the professional platform of textile channel, leather channel and electronic channel with the help of "a href=" http://sjfzxm.com/news/index_s.asp "/a", such as South China city network, it is possible to change this downturn and get better development. P

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