Renaud Paul-Dauphin Talks About Opening Up A New Era Of China's Market

JOHN LOBB, a senior shoe brand, recently unveiled its new shop in Shanghai's Hang Lung Plaza, which maintains its "clean, subtle, high-precision" design concept. This classic shoe shoe brand, famous for making shoes for Prince Welsh in 1866, has found Bole Hermes group.

　 Reporter: have you heard that you are a fan of JOHN LOBB for 24 years? Remember the situation when you first met it?

　　 Renaud Paul-Dauphin That was 25 years ago when I was in an interview to join Hermes group. The interviewer was very gentlemanly. I watched him dress gracefully, and then his eyes fell on his shoes: a pair of extremely beautiful shoes. After the interview, I volunteered to ask him where he could buy it, and he told him that it was "City" of JOHN LOBB. Today, I already have 18 pairs of JOHN LOBB, but it is hardly worth mentioning compared with the collection of French actress Philippe, one of the most loyal customers of the brand. He owns 260 pairs of JOHN LOBB.

　 Reporter: now JOHN LOBB Its headquarters are in Paris, and the factory and the original JOHN LOBB shop are still in the UK. How do we distinguish between them?

Renaud Paul-Dauphin: of course, JOHN LOBB itself is a very British name, especially its factory is still in North Hampton. It was an early British military site, and the locals were proud of their production boots. Only powerful now. Shoe shoe The factory is still there, and we have more than more than 100 workers. But the earliest JOHN LOBB family also kept a shop in St Jamess Street, London, making custom lines only. And our custom line is in Paris. At present, JOHN LOBB has three types of hand-made shoes: shoes, shoes and shoes. Each pair of shoes needs to be processed by more than 190 or more stringent manufacturing processes in Bei'an's pun first class craftsmen, from the popular Oxford shoes, Derby shoes, Le Fuxie and buckle shoes to the St. Cr pin annual limit. The choice of custom shoes is to allow customers to choose the preferred styles, leather, color, foot type width and sole structure from 150 JOHN LOBB shoes. This part was also made in Pton, Bei'an. In the studio of Paris's mobile street, our craftsmen will complete the customized shoe service by hand. It is designed entirely according to the customer's personality preferences and foot type precise measurement. Each pair of JOHN LOBB custom boots requires more than 360 handwork processes. The old LOBB family custom shoes and our biggest difference is embodied in style. His custom-made men's shoes are heavier in England, round in shoes and more spacious in shoes. Our custom shoes in Paris are more slender and have more decorative details. Sometimes people get lost, and the LOBB family will show them how to find our shop.

　 Reporter: will the brand adjust the regular shoe type according to the difference of Chinese men's feet?

Renaud Paul-Dauphin: Chinese consumers are very curious. They usually ask a lot of questions, but you need to answer them quickly. They don't like waiting. We have two ways to adapt to the Chinese market, one is the training of the local team. The second is to launch special sizes for Chinese guests, such as 3E. At present, only China has the size of 3E in the global brand, because we observe that Chinese men's feet are sometimes wider, especially the feet of northern men. This is just like the difference between the East and west coast of the United States, which is very interesting.

　　 Interviewer: how do you describe a man wearing JOHN LOBB shoes?

Renaud Paul-Dauphin: I like to use the word "man in the motion". Whether it's physical or mental. They have interesting backgrounds, complex philosophies, good things, professional leaders, and more urbanism. We are not a charming country style. Of course, you can choose to wear JOHN LOBB to the country cottage on weekends. I always remember a joke: "When you are not in your bed, you are in your your."