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Zhou Dafu'S Future Development Is Not Optimistic.

2014/2/17 11:41:00 119

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industry insiders said: "because of blind expansion, < a href=" http://www.91se91.com/ > > Zhou Dafu < /a "is shrouded in multiple shadow of inventory impairment, confusion of purchase channels, sale of defective products, declining performance and so on.

January 28th, according to the Changjiang Daily, the diamond wedding ring of Zhou Dafu, a woman in Wuhan, was broken down after only one year of diamond wedding.

for this, the reporter called Zhou Dafu's headquarters, and the staff responded that "the diamond dropped on the wedding ring of Miss Yang is caused by external force impact when wearing it, and the ring itself does not contain quality problems such as cutting technology and mosaics."

what is interesting is that ADK Manager (hereinafter referred to as ADK) hung manager told China economic net reporter, "Zhou Dafu is a partner of ADK company. Zhou Dafu has been selling platinum jewelry at low price in ADK for a long time in order to save labor costs and design costs, and sell it to LOGO of her company."

"Zhou Dafu may have low price goods, use the way of OEM sale to reduce costs, profiteering, and the confusion of the goods on the way also makes it difficult to guarantee the quality of Zhou Dafu's products."

Insiders say.

Zhou Dafu sells defective products. ADK company says that the goods are low at ADK, /p >

January 28th, it was reported that Wuhan's people, Ms. Zhou Dafu, bought a platinum diamond "a href=" http://www.91se91.com/ "> Wedding Ring" /a ". Only a year after the diamonds were broken, Hu Xiaofan, President of the Hubei Jewelry Institute, said," diamonds are really real diamonds, but they are definitely defective products. Businesses may have missed this small diamond, which will lead to the sale of defective products to the sales link. "

China economic net reporter called Zhou Dafu company headquarters. The staff responded that "every product of Zhou Dafu has to undergo two quality tests and will never sell defective products."

"Zhou Dafu products have not been inspected by the third party quality, but tested before the circulation market of Zhou Dafu's own testing center in Shenzhen."

Zhou Dafu staff said.

Zhou Dafu staff told reporters, "most of the industry's < a href=" http://www.91se91.com/ "> jewellery < /a > companies do not have the third party quality inspection certificate, they only accept the collection of quality supervision departments."

on the issue of expert identification of Ms. Yang's wedding ring as a defective product, Zhou Dafu staff said, "after the incident, Zhou Dafu actively contacted the Hubei Jewelry Institute, but did not contact the dean of Hu Xiaofan himself, and is still in further verification."

Zhou Dafu also stressed to the reporter of China Economic Net, "the diamond dropped on the wedding ring of Ms. Yang is caused by external force impact when wearing, and the ring itself does not contain quality problems such as cutting technology and mosaics."

"because during the new year, the company will try its best to satisfy the customers, and has actively replaced the new wedding ring for Ms. Yang and took the broken ring back to headquarters for testing."

Zhou Dafu staff said.

but it is interesting that ADK hung manager told China economic net reporter, "Zhou Dafu is a partner of ADK company. Zhou Dafu has been selling platinum jewelry at low price in ADK for a long time in order to save labor and design costs, and sell it to LOGO of her company.

industry insiders told the China economic net reporter that "since Zheng Jiachun took over as chairman of Zhou Dafu, all of his energy has been put on the fast opening shop to increase profits. The quality problem has been ignored. Zhou Dafu and other Hongkong gold enterprises are selling goods at low prices in Guangdong and other places."

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Zhou Dafu's same store {page_break} sales fell. Zheng Jiachun's blind expansion was questioned. /p >

in fact, as early as February 2012, when Zheng Jiachun took over as chairman of the board of directors of Zhou Dafu, he made bold words and phrases. "The income will be doubled in the next 3 years".

but the reality is cruel. In June 2013, Zheng Jia Chun handed in his first pcript, and Zhou Dafu's performance fell across the board.

The profit attributable to shareholders was HK $5 billion 500 million, down 13.2% from the same period last year, and the same store sales fell by 3.3%. The gross profit margins and operating profit margins fell by 0.3 and 1.8 percentage points respectively, mainly due to the sale of high priced jewellery.

under the backdrop of the declining international gold price and the global economic situation, Zheng Jiachun is still obsessed with his "open shop myth".

China economic network reporter found that Zhou Dafu originally planned to complete the goal of opening 2000 stores in 2020 and was completed in advance by Zheng Jiachun in January 2014.

for this, the industry analysis said, "Zhou Dafu's blind shop expansion, so that the company must store a lot of gold, jewelry and platinum.

Because of the low international gold prices and the huge depreciation of gold and silver stocks, Zhou Dafu will face enormous cost pressures.

"relatively high inventory costs and low selling prices reduce Zhou Dafu's gross profit.

In addition, the recent high rent of commercial real estate has also made Zhou Dafu's business worse.

Insiders said.

according to Hong Kong media reported in January 7th this year, Huang Shao, managing director of Zhou Dafu Jewelry Group Co., Ltd., based on the third quarter earnings conference call, said that the same quarter sales fell in the third quarter, mainly due to the decline in the average unit price of gold products.

Soros is not optimistic about Zheng Jiachun's divestment, Chow Tai Fook /p >

The maladies of "P" Zhou Dafu as a traditional family business are obvious. Zheng Yutong, the 86 year old king of world jewellery, retired the eldest son Zheng Jiachun.

a lot of Chow Tai Fook shareholders told reporters, "they are still worried about whether Zheng Jiachun can keep the position of Zheng family after Zheng Yutong fades out."

their worries are not without reason.

Zheng Yutong, a young man, had the name "shark Tong" and was famous for his large investment in the economic downturn.

Zheng Jiachun inherited the bravery nature of "shardan Tong", but when he was young, he lacked the care of his father.

data show that according to the list of market capitalization of the 20 largest listed companies in the whole world, the market value of the new world ranked 11 in 1988.

Zheng Jiachun took over in 1989, and the new world dropped to 15 place.

In 1990, it fell to the 19 place.

Compared to Zheng Yutong, Zheng Jiachun was too young at that time.

many Zheng family members are involved in the operation of the enterprise. Although the problem of insufficient human capital has been solved for the enterprises, the complex conflicts of interest are accompanied by them.

In addition, the above Moodie analysts believe that, because the family business is highly dependent on human relations, Zheng Yutong has not really authorized the operation for many years, and the non standardized management mode will make Zheng Jiachun shoulder the responsibility of inheriting the family business.

the most paradoxical is the change in attitude of Zhou Dafu, the investment crocodile George Soros. During the Zhou Dafu road show, Soros had made a gesture to subscribe Zhou Dafu for 40 million dollars. This move was undoubtedly a huge positive for Zhou Dafu financing, but during the final subscription period, Soros withdrew from the investment.

market doubt, Soros is not optimistic about Zheng Jiachun becoming Zhou Dafu's new successor, and pessimistic about Zhou Dafu's future development.