On The Strategy Of Domestic Business Casual Men'S Clothing Brand

< p > < strong > 1. Regional strategies for different regions < /strong > /p >
< p > foreign luxury brands have appeared many localization strategies for China, such as integrating a href= "http://www.91se91.com/news/index_p.asp" > Chinese element < /a > in the design, creating the Chinese Year atmosphere during the Spring Festival, and selecting the image spokesperson of Chinese nationality to enhance the affinity of the brand to the domestic consumers, so that the brand can be promoted in the Chinese market. Domestic brands are actively participating in international exchange and promotion activities by holding conferences and setting up exclusive stores abroad, establishing international ideas, exploring the direction of international development, and accelerating the development of overseas markets. < /p >
< p > < strong > two. Pursue different fashion beats < /strong > /p >
"P", represented by ZARA, JACK&JONES and other casual men's clothing brands at home and abroad, reflects fast fashion reaction speed, and has a wide and powerful influence in today's fashion consumer culture. The commercial men's clothing brands, represented by ZEGNA and VICUTU, focus on the accumulation of brand culture and the improvement of product quality. They emphasize the combination of high-end fabrics and exquisite crafts. What's more, it is a slow fashion taste with classic style as the direction of development. The gradual rise of casual men's clothing brand is also influencing and driving the development of a href= "http://www.91se91.com/news/index_c.asp" > business men's clothing brand < /a > to business casual men's wear brand. The overall men's wear market is dominated by business casual men's wear. Fast fashion and leisure brands attract a wide audience with its fashion leadership and relatively low price positioning. While the classic luxury brands adopt the principle of "quality first", they introduce personalized clothing, personalized dress design and personalized signature customization, expanding the traditional concept of < a href= "http://www.91se91.com/news/index_f.asp" > customization < /a >, aiming at forming a long-term and stable relationship with customers, and constantly integrating customers' creative ideas into brand products. < /p >
< p > < strong > three. Pay attention to the development of decorative and functional design < /strong > < /p >
< p > the most common feature of menswear brand products in these several seasons is to integrate the functionality and decoration of clothing products and form the design features of eclecticism. With the change of consumer concept and the application of new technology, whether it is fabric development, or style innovation, or detail decoration, men's clothing design is constantly exploring the functional and visual richness of taking, forming a technology of decoration. < /p >
< p > < strong > four. Domestic commercial casual wear brand development proposal < /strong > < /p >
< p > 1 to enhance the competitiveness of enterprises. < /p >
< p > in the rapid transformation of the market, Menswear enterprises should support each other and make progress together, upgrade the < a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > brand value < /a >, expand the target consumers and increase the share of the market. Menswear brands should pay more attention to improving the core competitiveness of enterprises, make more efforts in system innovation, technological innovation and management innovation, and enhance the brand's international competitiveness and social impact through various economic activities. < /p >
< p > 2 to meet consumer demand < /p >
< p > in the latest development of marketing strategy, more attention is paid to how to maintain consumers. Therefore, loyalty based on sincerity and continuous satisfaction is one of the biggest assets of enterprises' sustainable development. < /p >
< p > China's business casual men's clothing industry has entered the era of brand competition as the core. Consumers are becoming more and more smart and need more differentiated products to meet their different needs, preferences and tastes. While male consumers choose their own clothes, they focus more on fashion taste and brand appeal. Unlike women, male consumers value the quality of products most. The color and fabric styles of men's clothing determine the quality of products to a large extent. Foreign men's wear brands are less than a href= "http://www.91se91.com/news/index_s.asp". R & D capability is less than /a. There are many high-end high-end men's clothing brands. Many fabrics rely on foreign imports. There is still a certain gap between domestic fabrics and imported fabrics in fashion and functionality. Therefore, it is urgent to develop high quality, high performance and high sensitivity fabrics. At the same time, consumers' requirements for men's wear technology version are also gradually improving, especially commercial casual men's wear is the style of casual dress, so the demand for the version will be more complicated. < /p >
< p > 3 raise brand grade < /p >
< p > domestic menswear enterprises need to enhance the grades of business casual men's wear brands, which include providing more valuable and considerate services to customers, focusing on customer maintenance, enhancing brand awareness and increasing the brand culture of the enterprise. Chinese business casual men's wear brand and European brand have different modes and methods. Domestic business men's clothing generally follows the international brand, but European brands have their own uniqueness in brand personality. Through the study of the successful European high-end business casual men's wear brand and the domestic high-end business men's wear brand, it can be seen that the main reason that restricts the development of the domestic men's wear brand is the homogenization of the target market and product demand resulting from standardization. Therefore, the domestic high-quality commercial casual men's wear brand can not passively meet the market needs and adapt to the market changes, but should actively research and develop new markets, so that the brand will always be at the forefront of the market. < /p >