Prospects For The Development Of Business Casual Wear

< p > business casual wear is a garment designed mainly for business and fashion. It is professional and casual.

The main idea is to choose successful people aged 30 or so. What are the prospects for this year's business casual wear industry?

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P > domestic a href= "http://www.91se91.com/news/index_c.asp" > business leisure clothing < /a > the overall situation is not good this year, the main clothing brands are doing the activities to go to stock. The target of channel expansion is also down compared with the beginning of the year. The Qipai original plan store expanded 960. In June, it was adjusted to about 750, down 200 or 30%. This year, it is difficult to complete the target. By the end of August, the new opening is 350. The target is expected to complete the target of 85%.

This year, dozens of flagship stores have been opened, and a single store of 500-1000 square meters will greatly help enhance brand image.

In 2012, the industry boom declined compared with 2011, and prices were raised. Sales were declining. This growth is not a benign growth, and the corresponding store efficiency and efficiency are decreasing.

In the first half of this year, seven cards overall (considering new stores within 2 years) shop efficiency increased 3%-5%.

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< p > the main concern and consideration of the main clothing brands at present is < a href= "http://www.91se91.com/news/index_f.asp" > consumption structure < /a > brand and customer groups are changing. Although the demand for clothing is still strong, all brands are making structural changes. Taking seven cards, they are now facing pformation from wholesalers to retailers. The pressure this year is very large. Some provinces have withdrawn from direct operation. The reason for this is that the agents can not go on, and there is not much breakthroughs in the local market. Based on the overall layout, there are 3 to 4 provinces that have the agent to withdraw and act as a direct battalion.

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< p > business casual wear industry this spring and summer overall sales rate can be completed more than 60% is good. As of the end of August, there are more than 50% good cards, about 30% bad, and sales time in each region is not necessarily.

This year, industry inventory pressure is great, terminal management is mainly through large-scale temporary sale and promotional activities to enhance the selling rate.

Brand clothing risk pfer capability is relatively strong.

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< p > (1) as the integration of urban and rural areas will become faster and faster, clothing consumption will be promoted. The income of residents will continue to improve in the future, and there will be a corresponding increase in per capita clothing consumption.

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< p > (2) at present, the inner management and brand culture precipitation of Fujian menswear enterprises have entered a stable period, and their advantages are gradually highlighted.

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< p > (3) channel resources are a major advantage of Fujian Style Men's wear. Before joining and acting mode, there was a rapid outburst. In recent years, the channel has been upgraded and adjusted. This channel resource is not easy to imitate and surpass in the short term.

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< p > (4) brand men's clothing structure, planning, quality and design have been significantly improved, the structure has been greatly adjusted and positioned, which will also increase the advantages of Brand Company.

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< p > (5) < a href= "http://pop.sjfzxm.com/popimg/fz/index.aspx" > local brand < /a > in recent years, the popularity has been greatly improved, and the management level has also been constantly improved and accumulated, with a strong voice.

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< p > although there will be weakness in the current environment, there is room for improvement in the future.

Of course, homogenization of commodities is still a major obstacle to the industry.

The following points need to be improved in the future: < /p >

< p > (1) the inventory pressure of spring and summer in 2012 is relatively large, which brings pressure to the 2013 spring and summer orders. However, the overall historical inventory is not high. Once the economy recovers, it is expected that the industry will be faster.

Having experienced the economic adjustment at home and abroad after the peak of the industry after the peak of the industry in 2007, there is a relatively complete inventory clearance process at the end of the industry. Therefore, the inventory level of the whole industry is relatively low, the largest inventory comes from spring and summer in 2012, and there is a certain pressure in 2011, autumn and winter, but it is not obvious yet. 2008/2009

The low rate of spring and summer sales in 2012 (estimated at around 50% - 60%) has been reflected in the results of the spring and summer ordering conference in 2013.

Therefore, once the economy recovers, the terminal will pick up and the industry will grow faster.

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< p > (2) it is estimated that the growth of expansion and price increase by channel alone will not be sustainable in the future. The upgrading of products, supply chain and terminal management will be the key to future growth.

From the development stage of domestic business men's clothing enterprises, most of them have gone through the stage of rapid expansion of the channel. Compared with the average price at home and abroad, the space for sustained and rapid price increase is limited in the future.

In the future, the growth of the local business men's wear brand is not only a steady expansion of the channel, but also a continuous driving factor brought by the rich differentiation of the category, the speed up of the supply chain and the promotion of terminal management.

The differentiation between peers will become increasingly obvious. The differentiation of products, the control of channel resources, the efficiency of supply chain and the improvement of retail terminal capability are all key. Fortunately, many listed companies have begun to pay attention to these factors two or three years ago and will take these factors into full play in the future.

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< p > (3) business men's clothing is itself classified as < a href= "http://www.91se91.com/news/index_z.asp" > China's < /a > color. It also fully reflects the advantages of local demand and local brand, and it is expected that the advantages will continue in the future.

In all categories of clothing, business men's clothing competition environment or ecological environment is relatively good, facing the direct foreign brand competition is relatively small, the advantage of local brands lies in the two / three line city brand foundation, channel resources and the overall resources integration ability.

These advantages are very difficult to change for quite a long time. Taking into account the domestic two / three line or even four tier cities benefiting from the economic ability to improve the future clothing consumption promotion is a continuous trend, so domestic domestic business men's wear leading enterprises demand is still very large.

At present, the largest annual sales report is 30 - 4 billion (equivalent to 60 - 8 billion of retail sales).

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