Large Scale Layoffs And Shutoffs In The Traditional American Retail Industry

< p > WAL-MART said on Friday that it will let 2300 Sam 's Club employees lay off, accounting for 2% of the total number of employees, which is the highest since 2010.

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On Tuesday, P announced that Sears department store will close its flagship store in downtown Chicago in April this year, which is the 300th store that Sears group has closed since 2010.

Meanwhile, at the beginning of the month, J.C Penny and Macy s department stores in the United States also announced the news of closing stores.

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< p > Target < a href= "http://www.91se91.com/news/index_c.asp" > department store < /a > announced that it will lay off 475 people worldwide, including its headquarters in Minnesota. At the same time, it does not plan to fill more than 700 vacancies at present.

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< p > but experts say that these performances are just the tip of the iceberg. After that, the retailing industry will go through several years of recession. In the next five to ten years, consumers may find that the scale of the entire retail industry has been reduced by 1/3 or even half.

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P > January is a typical peak. According to the statistics of the international < a href= '"http://www.91se91.com/news/index_c.asp" > /a > Committee (ICSC), since 2010, 44% of the declarations in one year are released in one month.

However, there are new trends this year. Some stores are not simply closed but turned to the Internet.

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< p > according to the data of comScore company, the amount of online pactions completed by fixed equipment in the United States increased by 10% during the last holiday period, and the figure increased to 12% after accounting for mobile devices.

According to ShopperTrak statistics, with the shortened holidays and the abrupt turn of the weather, nearly 15% of the consumers switched from traditional shopping centers to online shopping during Christmas and new year's day.

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"I predict that the market share of traditional retail mode will continue to shrink over the next 15 years," said Brian Sozzi, an analyst at P Belus consulting.

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< p > Sozzi indicated that although the traditional stores realized profits during the peak consumption of the last holiday, the result was still lower than the market expected.

And soon, the retail industry will face the second wave of closing shop.

For the first time, it was in 2008 of the "holiday jumping season".

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< p > according to the data of ICSC, in the last recession, the market vacancy rate increased from 5.5% to 11%, and so far it has only recovered 2.1%.

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< p > in Sozzi's view, even though J.C. Penny closed 33 last week, its stores still have too many stores, not to mention other homes.

In the United States, there are too many businesses like this: American Eagle, Aeropostale, Wal-Mart...

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Payl Lejuez, an analyst at Wells Fargo, said P J.C.'s strategy of closing the store was "right to the door", but senior executives did not know enough about the crisis. They didn't know how much to turn off.

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"P", "the retail industry has never encountered such a challenge. This may be a radical reform, and J.C. Penny must make a choice. I am not saying that he wants to turn off all stores -- but in order to improve the operation efficiency of the company, it is worthwhile to sacrifice hundreds of stores, but this process is difficult to achieve overnight."

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Caruso Affiliated < /a > the viewpoint of company president Rick Caruso is even more extreme: "if there is no thorough reform, then the traditional shopping mall will soon become extinct."

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< p > "and I haven't seen any new shopping malls since 2006."

He added, "if a product stops production, the best explanation is that consumers are losing interest in it."

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< p > but retailers are not prepared to throw in the towel like this. The most important topic at this year's US Retail Federation is how to save physical stores.

The "rescue package" put forward by the conference includes mobile vouchers or high-tech accessories in stores to retain customers who may invest in online shopping malls.

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< p > "they have not given up completely."

Birnbrey concluded.

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