ICICLE Wo Wo To Be Unique In Paris

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< p > December 20, 2013, a historic opening ceremony is being held at 77 Raymond Poincare street, 16 District, Paris.

This Osman style building is the location of Paris ICICLE company.

On that day, the change of past tranquility turned into a bustling party scene.

Many celebrities such as Paris a href= "http://www.91se91.com/", fashion, /a, and political and economic circles came here, including Mr. Wu Xilin, vice mayor of Paris Christian Sautter and Minister of the Chinese Embassy in French Republic, who made a special trip to open the ribbon for the opening of the Paris Paris company.

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In 1997, ICICLE was founded in Shanghai. Before it moved to Paris, it had opened more than 100 retail outlets in China, mainly in high-end department stores and shopping centers, and sales performance has always been among the best in P.

This ICICLE has become a hot topic in Paris.

This is the first attempt made by China's "a target=" _blank "href=" http://www.91se91.com/ "dress less than /a" abroad. It marks the birth of a new mode of fashion industry at home and abroad.

"From the successful establishment of ICICLE Paris in December 18, 2012, to today's whole year, we have set up two excellent creative teams. They are two teams of clothing products and markets, and today ICICLE starts to have such a beautiful office.

I hope we can take this as a basis for a better future.

Mr. Ye Shouzeng of ICICLE CEO said.

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< p > this special opening ceremony cites the brand name of ICICLE: "MADE IN EARTH" - everything has its spirit and everything begins with nature.

As ICICLE has always practiced: awe of all things, every process seeks to respect the environment, to live in harmony with nature, and to achieve sustainable development.

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< p > in hometown China, ICICLE pioneered the brand philosophy of "harmony between man and nature", and established a good reputation among Chinese consumers.

Unlike other brand names that claim to be environmentally friendly, ICICLE never deliberately displays products that are obviously environmentally friendly, but emphasizes the harmonious relationship between man and nature in the process of design, production and wearing.

In addition to the source of the fabric selection, ICICLE insists on working with suppliers who provide all natural fabrics. Other details also try to consider not giving too much burden to the environment. For example, when designing, we should not notice unnecessary discarding clothes; try not to use plastic packages; the style of the products is fashionable and meaningful, which will not cause waste of resources in season.

In fact, they put "the harmony between man and nature, the balance between personal development and social development" as the highest concept of brand, and implemented every part of the enterprise.

Just as they will dye non dyed organic cotton as the basic material of the brand, invest huge energy and resources to explore its successful application in high quality garments, ICICLE tries to meet the balance between modern life and environmental development to a maximum extent.

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< p > people attributed the success of ICICLE to "soundness", but did not expect their next step to go so far.

"ICICLE hopes to use the talents and resources of the whole world to create an oriental philosophy of" harmony between man and nature, a balanced way of life "," an all-round solution to provide consumers with ideal life in the future ".

Mr. Ye Shouzeng said.

After taking root in China, ICICLE decided to set up a design center in a western city to facilitate the recruitment of Western professionals to accelerate the realization of this ideal.

As a new platform for the development of enterprises, they chose the birthplace of fashion industry, the capital of France, Paris.

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< p > "everyone knows that China is a big market with great potential in the next 20 years.

But not every company is aware that this market is so huge that no country's team, including Chinese local companies, can win the market.

In order to provide a high quality solution to meet the needs of future market, we must devote our utmost efforts to excavate every corner of the world and integrate them into a team of international elite with tacit understanding.

Only in this way can we seize the opportunity for development.

Ms. Tao Xiaoma, President of ICICLE, said.

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< p > in a cafe in Paris, ICICLE met Mr. Thierry Thomas, who worked for Yves Saint Laurent for a long time.

Today, Mr. Thierry Thomas has been the global technology director of ICICLE Shanghai. At the same time, two top plate making experts and a senior sample worker joined ICICLE team. They have more than 25 years of experience in Balmain, Christian Dior and Louis Vuitton company.

Mr. Thierry Thomas talked about the concept of ICICLE company: "here, the boundaries between departments are open, and every team member is full of learning, listening and sharing desire."

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< p > based on the establishment of Paris company, ICICLE plans to open a brand new product line and set up a retail store in China. This line will reflect a Parisians view of the commuter solution for high-end customers in China.

At the same time, the Paris creative team is also working with local teams to build up the overall image of the brand and the upgrading of the recognition system.

With the continuous absorption of Western professionals, the results of the ICICLE global elite will gradually emerge.

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< p > as a young explorer in a new market, ICICLE's insight into the future market is insightful.

Perhaps it should be said that in the context of domestic fashion brands setting up shop in Paris, and the strategy of "a href=" http://www.91se91.com/ "brand" /a "to occupy the Chinese market", the strategy of "integrating advanced technology and talents in the world to serve the development of China's market" has made people see the broad vision of ICICLE from the beginning.

As Christian Sautter, vice mayor of Paris, said, "ICICLE's vitality and creativity have impressed me deeply.

They do not want to copy, they want to make a unique ICICLE.

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