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Commercial Treasure: How Terminal Retailers Become Super Buyers

2014/1/20 16:46:00 334

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as a franchisee, are you always hesitant in the brand's order meeting as if you came to Las Vegas gambling city? Is the order based on your personal vision or feeling, or have a scientific method? How did the past sales data guide the current order? How can you train your excellent shop buyer? These problems are plaguing the a href= "http://www.91se91.com/news/list.aspx Classid=101112107101", the franchisee < /a > friends.

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ordering is a trend of development .

Less than P, almost no one will escape this problem, because the product life cycle of the clothing industry is too short.

So how can we change this situation? First, you cultivate a buyer, know how to make a good stock and gradually implement the order system; second, the company must establish a hi-tech information system and use software to track the sales situation at any time, these two links can alleviate some problems relatively, but can not solve the problem absolutely.

So first of all, let's talk about a good way to change our franchisee.

First of all, we want to tell you that the order system is a trend.

We find that all excellent brands have been using the order system over the years, and they are using < a href= "http://www.91se91.com/news/list.aspx? Classid=101112107108 > buying and finishing goods < /a >.

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what is buying and deciding the goods? That is, you will attend the order meeting. After the deposit is made, all the goods will be yours. If you can't sell it, you can do it yourself.

There were 20% or 50% replacement goods, or even 100% refunds.

But you will find why a strong brand rarely puts forward 100% returns? When the brand is strong, it needs a strong group of franchisees to grow and progress together, so the stronger the brand, it is critical to the franchisee.

Not only do you have money and experience, but more importantly, your professional ability is not enough.

Professional can assess you two points: First: your inventory level is not high; the second is that your inventory of commodity consumption capacity is not strong.

why train the order /p >

indeed, delivery system and 100% exchange system have no pressure on franchisees, but others are buying buyout systems and buying goods to exercise their ability and vision.

Who can guarantee that you will make this brand in your lifetime? When you make a better brand, others use the buying and selling system, and you never play the order system. Do you think others will ask you? Do you think you will be a franchisee or an agent if you are rich? The most important thing is that the brand is always someone else's, so what is your own? The ability to place orders and orders is unique, that is, the ability of the buyer is his own.

Because you are a retailer of clothing brand, brand is someone else's, and it is your skill to do the training of order and the skill of order.

So if you join the brand today, even if there is no ordering system, we should train ourselves to exercise our own order with the simulation system.

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when you are under pressure, the order will be more prudent and start thinking about what goods were sold last year and why they sell well. For a franchisee, eighty or ninety of the franchisee business is bad, so there must be a problem with the company's products.

However, when some franchisees do well, at this time, you have to reflect on your order ability and whether you are a professional buyer. To send you a sentence, don't fall in love with your own ideas in the shopping mall, forget that we are doing business.

discarding experience using scientific ordering method

clothing management often happens in two cases: women make women's clothing and men wear men's clothing.

Some franchisees said, "I have been making clothes for ten years. Is it not allowed for me to pfer the goods?" the answer I gave you is: "not necessarily!" because you are now doing business, you are not now sitting in a shop for eight hours every day, and you can deal with guests every day. What are the needs of customers? What are the characteristics? What kind of goods do you like? At that time, they had good taste and could purchase goods through experience.

But when business is bigger, maybe you only go to the store two times a week. In today's era of rapid development of information, customer needs and customer environment are changing.

So we can not use the same old sense and method to order, not your eyes have changed, is the customer is changing.

Train yourself to be a buyer.

Wenzhou people go to Europe at least twice a year. Why? Every time they go to the streets and shops and see one shop, they feel that this year will be popular in China and they will immediately pay for it and buy it. Why do they buy it? Many colleagues say it is plagiarism. Let's not talk so hard. This is called learning! The vision is very accurate, and I dare not say that ten takes ten, but ten has seven or eight. This is called a buyer.

< a > href= > http://www.91se91.com/news/list.aspx > Classid=101112107102 > buyer < /a > three abilities /p >

buyer has three main skills. First, the ability to see money is very accurate; second: the integration ability of commodities is strong.

For example, I went to Italy to see one hundred men's clothing stores, bought shirts in this house, bought some ties at that house, bought some pairs of trousers in another house, and bought some pairs of shoes from another family.

In this way, he bought a lot of things in the East, bought a lot of them, and then went to his own model room to display the trademarks.

At first glance, everything looks like a brand, color, style, proportion and structure of the product.

This is a buyer's ability to integrate goods.

The third great skill is the quantitative specification of the order. As a buyer, it is necessary to place an order. This one is 500 pieces, and this one is 20000 pieces. We should know very well what kind of design is good for sale in your local market.

So, are you a professional buyer?

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training staff to be super buyer /p >

In the past, every time you take part in an order, you will find that there are basically two couples, or three people to discuss with each other. How much do you want to talk about? How much do you say? How much do I say? How much do I say? How much do we say? After we discuss it, let's split up. You decide what you want. I'll order each one of us. Take the order and make an undisturbed place after all. Three people sit down to make clear their reasons. One of the three people is to make a decision to integrate the opinions of everyone, then fill in the first order, then fill in the first order and give it to the company after completing the order form. P

By the end of the season, when the new products arrive, I suggest a small activity to call together all the shopping guides in your home. First, it's another season. I'll reward you for a dinner in the evening, and then do a little activity. If your house is a woman's dress, this dress is more suitable for your family's shopping guide, so that they can try on the new costumes this season, let them feel, let them try to make models, let them feel that they can send these clothes when they send gifts and bonus, then try them, ask them to make models, ask the photographers to take pictures for her, and leave the girls to enjoy the beauty. What about the rest of the order form?

This series of activities is a warm atmosphere and an enterprise culture.

In the process of trying on clothes, when each person appeared, every guide and shopkeeper had a order form. Which do they think is good? How much can they sell? This is the most important thing. It is the most important suggestion to set up a big prize, because the shopping guide often thinks that the order has something to do with me. I am not a boss, so they may not be serious. In order to achieve the best result, you can set up a buyer award.

for example, setting up a buyer's grand prize, a bonus of 3000 yuan. After the end of the season, the proportion and trend of the purchase orders or shopkeeper's orders are most similar to the actual sales quota, who will be the first. She is the super buyer of your company, rewarding 3000 yuan, and even taking her to the headquarters to order the next time.

For the shopping guide, the chance to win the prize and the opportunity to go to the headquarters order will be very attractive, so everyone will be very careful in ordering.

Put it away, take all the statistics and see if the data of the purchase order is consistent with the data of your order. You can replenish the goods that you have agreed on, otherwise, when you sell it, you can't make up for it. This is called digital marketing.

decide marketing with numbers, because that is not a person's order, it is the order of seven or eight or even more than ten people in the store every day. They are dealing with the store every day, and their eyes are very well founded, so they adjust the goods immediately according to their order.

After a quarter of a year, according to the statistics of sales data, comparing with the orders of each shopping guide, you will suddenly find that there are so many one or two guide shopping guides in your home so many guides.

Repeated continuous measurement of two to three quarters, if those shopping guide two quarter three quarter vision is very accurate, Congratulations, she is your home buyer, next time you can take her order.

Selling clothes is not a mathematical problem. "1+1=2" is a sense of order. Although your guide is only a junior high school diploma, he feels very good. Just like the designer's inspiration, looking for your buyer, at the same time, comparing your order with your own, do you have a vision of whether your shop leader will have your shopping guide? If you are far away, you have to listen to their opinions, especially if you want to do brand promotion in the future.

we need to train more buyers. Imagine you are acting ten brands. Every brand is going to order. Are you busy? Only train your shop buyer.

In Wenzhou, there is a very good brand hosting company, acting more than 10 brands, and his store manager is a buyer. So when ordering, let shopkeeper go to Shanghai, B to Wenzhou, C to Guangzhou and Ding to Shenzhen, and she will liberate herself to make more high-level decisions.

so we must train ourselves as a buyer when we want to do well in business.

At the same time, learn to find buyers in your employees.

Only in this way, your order will be allowed to become bigger and stronger!