Wenzhou Shoe Enterprises Explore Shopping Mall Channels

Under the global economic turmoil triggered by the US subprime mortgage crisis, how can Wenzhou brand seek new opportunities for development?

Yesterday, the Chinese Department Store Association and Wenzhou excellent shoe and garment enterprises representatives reached a strategic alliance to open up the door of Wenzhou shoes and clothing brand and China's department store, and promote the brand upgrading of Wen enterprises to high-end brands.

In recent years, great changes have taken place in domestic retail formats. Large shopping malls have gradually become the mainstream consumption channels of dominant brands, and have begun to affect the consumption trend of urban residents.

As a gathering place of domestic ethnic brands, Wenzhou has a large scale of shoes and clothing industry and a large number of brands. Many enterprises such as Jill, AOKANG, and news birds have made new breakthroughs in improving the overall image and overall strength of the brand. However, they are hard pressed to enter the shopping mall as the best channel to enhance their brand image, which limits the further development of the brand.

How can we promote the upgrading of national brands?

The Chinese Department Store Association held a high quality forum on national brands and department stores in Wenzhou yesterday to set up a platform for face-to-face communication and dialogue between national brands and department stores.

On the forum, Zhejiang, Fujian, Guangdong shoes and clothing enterprises and China DAC group, Beijing modern commercial buildings and other department store leaders communicate with enterprises, expand sales channels, shopping malls and other aspects, and achieve alliance intentions.

Wang Zhentao, President of AOKANG group, said that the shopping mall is an important channel for brand development. We hope that the department stores can learn more about local brands and offer more suggestions to provide an equal opportunity and platform for national brands.

Wu Zhize, chairman of the news bird group, believes that there is a phenomenon of "Chongyang" in many shopping malls. Over half of some shopping malls are processed "fake foreign devil" in China, instead of being stationed in the first class national brands.

How can we achieve cooperation between department stores and national brand enterprises and achieve win-win results?

The cultivation of the national brand consciousness of the vast number of consumers and the further improvement of their brand awareness are the problems that need to be solved at present.