Pearl River Delta Taiwan Funded Shoe Companies Scramble To Fight Domestic Market

The mainland has always been the most important shoe foundry base in the world, but with the per capita income being greatly improved, it is also the best time for the pformation of foundry shoemakers. Only 3 Taiwanese Hong Kong listed companies have been created.

Taiwan industrial and Commercial Times reported that in the 3 Taiwanese funded footwear enterprises listed in Hongkong, the highest rate of OEM was more than 100 million. In recent years, the amount of exports was as high as $more than 100 million, which is less than that of the two companies.

Similarly, the same production base is also held in the Pearl River Delta's nine Hing Holdings, specializing in the mainland's high-end shoes market, though not as large as BELLE, but because of its strong manufacturing and design capabilities, the Taiwanese company was listed as BELLE in the Taiwanese market when it was listed in Hongkong.

The production rigour of nine Xing is not worth mentioning. What is more worth mentioning is its marketing and access strategy, taking the advanced route, which often makes the mainland consumers consider it a European brand.

However, Daphne, the most popular Taiwanese brand of domestic women, has been on the mainland's domestic market after many twists and turns, and its domestic sales ratio has outstripped exports for a long time.

All these 3 Taiwanese shoe factories that are all listed in Hongkong may have different marketing objectives. However, from the recent development, they can see clearly that in the future, who can take the bull's ear in the mainland's shoemaking market, the most important thing is the mainland's domestic market.